Illumina
Staff Inbound Content Marketing Strategist - Global Software and Informatics
Illumina, San Diego, California, United States, 92189
Staff Inbound Content Marketing Strategist - Global Software and Informatics
Join Illumina as a Staff Inbound Content Marketing Strategist to develop, implement, and optimize content marketing strategies for our Software and Informatics Portfolio. At Illumina, we expand access to genomic technology to realize health equity for billions of people worldwide. Our efforts enable life-changing discoveries that transform human health through early disease detection, diagnosis, and new treatment options. Position Summary The Staff Inbound Content Marketing Strategist will combine creative storytelling with analytical insights to drive organic traffic, improve search engine performance, and generate high-quality leads. Key Responsibilities
Craft comprehensive content strategies aligning with business objectives and target customer personas. Build and maintain an aggregate editorial calendar for content planning, creation, and distribution across multiple digital channels. Oversee content creation, including ideation, writing, editing, and publishing blog posts, white papers, case studies, infographics, webinars, and multimedia content. Integrate SEO best practices into all content to boost organic search visibility and drive qualified traffic. Identify and analyze buyer personas, mapping the customer journey to inform content themes and messaging. Tailor content to engage distinct audience segments and nurture leads throughout their journey. Establish key performance indicators for inbound content campaigns and monitor metrics such as website traffic, engagement, conversion rates, and lead quality. Use data analytics tools to gauge campaign performance and iterate strategies based on actionable insights. Partner with SEO specialists, graphic designers, social media teams, and product marketing to ensure cohesive messaging and optimal content distribution. Coordinate with sales and customer success teams to gather feedback and fine-tune content strategies. Plan and execute multi-channel content distribution and promotion strategies. Implement lead-generation strategies to encourage audience engagement and funnel prospects toward conversion. Stay updated on industry trends, content marketing best practices, and emerging digital tools. Conduct competitor and audience research to identify new opportunities and anticipate market shifts. Manage content marketing budgets to ensure optimal allocation of resources and maximum return on investment. Experience/Education
3+ years of experience in content marketing, preferably with a focus on inbound strategies. Proven record of accomplishment in developing and executing successful inbound marketing campaigns. Proficiency with content management systems, SEO tools, and analytics platforms. Familiarity with marketing automation and CRM systems. Exceptional writing, editing, and storytelling skills. Strong project management and organizational abilities. Analytical mindset with the capacity to interpret performance data and adjust strategies accordingly. Ability to work collaboratively in a fast-paced, cross-functional environment. Up-to-date with the latest digital marketing trends, social media algorithms, and best practices in SEO and content marketing. The estimated base salary range for this role is $115,800 - $173,800. Illumina offers a wide range of benefits, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off. We are an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.
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Join Illumina as a Staff Inbound Content Marketing Strategist to develop, implement, and optimize content marketing strategies for our Software and Informatics Portfolio. At Illumina, we expand access to genomic technology to realize health equity for billions of people worldwide. Our efforts enable life-changing discoveries that transform human health through early disease detection, diagnosis, and new treatment options. Position Summary The Staff Inbound Content Marketing Strategist will combine creative storytelling with analytical insights to drive organic traffic, improve search engine performance, and generate high-quality leads. Key Responsibilities
Craft comprehensive content strategies aligning with business objectives and target customer personas. Build and maintain an aggregate editorial calendar for content planning, creation, and distribution across multiple digital channels. Oversee content creation, including ideation, writing, editing, and publishing blog posts, white papers, case studies, infographics, webinars, and multimedia content. Integrate SEO best practices into all content to boost organic search visibility and drive qualified traffic. Identify and analyze buyer personas, mapping the customer journey to inform content themes and messaging. Tailor content to engage distinct audience segments and nurture leads throughout their journey. Establish key performance indicators for inbound content campaigns and monitor metrics such as website traffic, engagement, conversion rates, and lead quality. Use data analytics tools to gauge campaign performance and iterate strategies based on actionable insights. Partner with SEO specialists, graphic designers, social media teams, and product marketing to ensure cohesive messaging and optimal content distribution. Coordinate with sales and customer success teams to gather feedback and fine-tune content strategies. Plan and execute multi-channel content distribution and promotion strategies. Implement lead-generation strategies to encourage audience engagement and funnel prospects toward conversion. Stay updated on industry trends, content marketing best practices, and emerging digital tools. Conduct competitor and audience research to identify new opportunities and anticipate market shifts. Manage content marketing budgets to ensure optimal allocation of resources and maximum return on investment. Experience/Education
3+ years of experience in content marketing, preferably with a focus on inbound strategies. Proven record of accomplishment in developing and executing successful inbound marketing campaigns. Proficiency with content management systems, SEO tools, and analytics platforms. Familiarity with marketing automation and CRM systems. Exceptional writing, editing, and storytelling skills. Strong project management and organizational abilities. Analytical mindset with the capacity to interpret performance data and adjust strategies accordingly. Ability to work collaboratively in a fast-paced, cross-functional environment. Up-to-date with the latest digital marketing trends, social media algorithms, and best practices in SEO and content marketing. The estimated base salary range for this role is $115,800 - $173,800. Illumina offers a wide range of benefits, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off. We are an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.
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