McDonald's
Sr Manager, Marketing Measurement & Optimization
McDonald's, Chicago, Illinois, United States, 60290
Sr Manager, Marketing Measurement & Optimization
Join to apply for the
Sr Manager, Marketing Measurement & Optimization
role at
McDonald's McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. The Manager of Marketing Measurement and Optimization is responsible for leading Global Insights marketing measurement projects and will be responsible for running and elevating large existing measurement projects, working with several different vendors, both analytics firms and media agencies. Additionally, the role will focus heavily on translating data results into important marketing and business insights, with principles and recommendations to advise strategic marketing plans and campaign development for Global campaign and for the McDonald’s top markets. This role is also responsible for analyzing McDonald’s performance in comparison to the QSR industry to identify and explain industry factors impacting our campaign performance & to share, with Marketing Leadership, opportunities and threats uncovered to advise key decisions during Global campaign development. Success is measured by Marketing teams adopting the recommendations and putting them into action, leading to measurable business outcomes such as marketing driven sales and return on marketing investment. Duties: Develop models to measure the impact of Cultural Marketing on return on marketing spend to improve marketing value. Lead post campaign analysis and reporting for our Global Campaigns across our top markets, identifying and explaining campaign performance vs. expectations and accounting for industry performance and relevant macro-economic factors Develop data-led presentations to share findings, guidelines, and insights on our Market-led and Globally Scaled campaigns Partner with Global Business Insights and Corporate Strategy team to create data inputs that strategically shape Global Marketing platforms Qualifications: 4-7 years of marketing analytics or digital analytics experience. Demonstrated experience with MMM (Marketing Mixed Modeling) is highly preferred, either from a strategic or modeling perspective, or equivalent experience. Strong quantitative & qualitative analysis skills, including being able to perform your own analysis given a set of raw data and have strong data visualization skills Strong technical skills; proven track record to work with and influence analytic teams with good understanding of how marketing measurement methodologies work and working knowledge of what measurement solutions are the best option to answer different types of marketing questions Experience translating behavioral data and MMM data outputs into narrative-lead data stories with marketing insights and creating business recommendations Superior interpersonal, written, and verbal communication skills; experience influencing creatives on strategic campaign development is preferred Experience leading cross-functional teams and managing direct or indirect reports to achieve organizational goals Curious, dedicated to objectives, and a self-starter, with a consistent record of completing tasks. Customer-centric approach with a passion for discovering consumer behavior, trends, and opportunities for innovation Compensation: Bonus Eligible: Yes Long - Term Incentive: Yes Benefits Eligible: Yes The expected salary range for this role is $129,800.00 -$165,490.00 per year McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job.
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Join to apply for the
Sr Manager, Marketing Measurement & Optimization
role at
McDonald's McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. The Manager of Marketing Measurement and Optimization is responsible for leading Global Insights marketing measurement projects and will be responsible for running and elevating large existing measurement projects, working with several different vendors, both analytics firms and media agencies. Additionally, the role will focus heavily on translating data results into important marketing and business insights, with principles and recommendations to advise strategic marketing plans and campaign development for Global campaign and for the McDonald’s top markets. This role is also responsible for analyzing McDonald’s performance in comparison to the QSR industry to identify and explain industry factors impacting our campaign performance & to share, with Marketing Leadership, opportunities and threats uncovered to advise key decisions during Global campaign development. Success is measured by Marketing teams adopting the recommendations and putting them into action, leading to measurable business outcomes such as marketing driven sales and return on marketing investment. Duties: Develop models to measure the impact of Cultural Marketing on return on marketing spend to improve marketing value. Lead post campaign analysis and reporting for our Global Campaigns across our top markets, identifying and explaining campaign performance vs. expectations and accounting for industry performance and relevant macro-economic factors Develop data-led presentations to share findings, guidelines, and insights on our Market-led and Globally Scaled campaigns Partner with Global Business Insights and Corporate Strategy team to create data inputs that strategically shape Global Marketing platforms Qualifications: 4-7 years of marketing analytics or digital analytics experience. Demonstrated experience with MMM (Marketing Mixed Modeling) is highly preferred, either from a strategic or modeling perspective, or equivalent experience. Strong quantitative & qualitative analysis skills, including being able to perform your own analysis given a set of raw data and have strong data visualization skills Strong technical skills; proven track record to work with and influence analytic teams with good understanding of how marketing measurement methodologies work and working knowledge of what measurement solutions are the best option to answer different types of marketing questions Experience translating behavioral data and MMM data outputs into narrative-lead data stories with marketing insights and creating business recommendations Superior interpersonal, written, and verbal communication skills; experience influencing creatives on strategic campaign development is preferred Experience leading cross-functional teams and managing direct or indirect reports to achieve organizational goals Curious, dedicated to objectives, and a self-starter, with a consistent record of completing tasks. Customer-centric approach with a passion for discovering consumer behavior, trends, and opportunities for innovation Compensation: Bonus Eligible: Yes Long - Term Incentive: Yes Benefits Eligible: Yes The expected salary range for this role is $129,800.00 -$165,490.00 per year McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job.
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