TikTok
Research Scientist, Marketing Insights and Analytics
TikTok, San Francisco, California, United States, 94199
Research Scientist, Marketing Insights and Analytics
The Marketing Data Science team, part of Marketing Insights & Analytics, is a critical business partner to Global Brand & Communications and Global Marketing. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact. About the Role: You will join a team that is responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We focus on building, expanding, and automating data science capabilities, influencing top-line budget allocation and shaping TikTok’s marketing strategy at scale. Responsibilities - Lead Marketing Mix Modeling (MMM) execution and adoption, ensuring methodological rigor and translating outputs into actionable marketing insights. - Ensure methodological rigor in vendor-led research, reviewing experimental design, statistical approaches, and validity of findings. - Expand marketing data science capabilities, including Incrementality Measurement, Budget Optimization, and Forecasting & Market Dynamics. - Influence cross-functional stakeholders, driving alignment on data-driven marketing strategy. - Advance causal inference methodologies in marketing measurement, including behavior and conversion lift studies. Qualifications - Master's degree in a quantitative discipline such as Statistics, Mathematics, Computer Science, Engineering, Economics, or a related field. - 5+ years in data science roles within business strategy, marketing, finance, engineering, or analytics organizations. - Strong programming skills in SQL and either Python or R, with experience in data querying, manipulation, and advanced statistical analysis. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
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The Marketing Data Science team, part of Marketing Insights & Analytics, is a critical business partner to Global Brand & Communications and Global Marketing. We bridge technical rigor with business strategy, delivering data science solutions that drive marketing efficiency and impact. About the Role: You will join a team that is responsible for marketing revenue modeling, campaign measurement, and deep-dive analyses to uncover market opportunities. We focus on building, expanding, and automating data science capabilities, influencing top-line budget allocation and shaping TikTok’s marketing strategy at scale. Responsibilities - Lead Marketing Mix Modeling (MMM) execution and adoption, ensuring methodological rigor and translating outputs into actionable marketing insights. - Ensure methodological rigor in vendor-led research, reviewing experimental design, statistical approaches, and validity of findings. - Expand marketing data science capabilities, including Incrementality Measurement, Budget Optimization, and Forecasting & Market Dynamics. - Influence cross-functional stakeholders, driving alignment on data-driven marketing strategy. - Advance causal inference methodologies in marketing measurement, including behavior and conversion lift studies. Qualifications - Master's degree in a quantitative discipline such as Statistics, Mathematics, Computer Science, Engineering, Economics, or a related field. - 5+ years in data science roles within business strategy, marketing, finance, engineering, or analytics organizations. - Strong programming skills in SQL and either Python or R, with experience in data querying, manipulation, and advanced statistical analysis. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
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