Figma
Product Marketing Manager, Emerging Products
Figma, San Francisco, California, United States, 94199
Product Marketing Manager, Emerging Products
Join to apply for the
Product Marketing Manager, Emerging Products
role at
Figma Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s emerging products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of these product lines. This is a full-time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products We’d love to hear from you if you have: 6+ years in product marketing or a related role Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations While it’s not required, it’s an added plus if you also have: Both B2B and B2C marketing experience Experience with product and brand design/web development tools Experience working on emerging audiences and products At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. Pay Transparency Disclosure If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range of $149,000—$238,000 USD. Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.
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Join to apply for the
Product Marketing Manager, Emerging Products
role at
Figma Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s emerging products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of these product lines. This is a full-time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products We’d love to hear from you if you have: 6+ years in product marketing or a related role Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations While it’s not required, it’s an added plus if you also have: Both B2B and B2C marketing experience Experience with product and brand design/web development tools Experience working on emerging audiences and products At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. Pay Transparency Disclosure If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range of $149,000—$238,000 USD. Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.
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