TikTok
TikTok LIVE US - B2B Creator Network Growth Marketing Manager
TikTok, Los Angeles, California, United States, 90079
TikTok LIVE US - B2B Creator Network Growth Marketing Manager
Overview
The TikTok LIVE team’s mission is to work hand-in-hand with creators, influencers, and communities to create an environment that brings people together in real time through meaningful, interactive connections. This role focuses on building and executing marketing initiatives that strengthen TikTok LIVE’s relationships with agencies, talent representation groups, and creator network partners. This is an individual contributor position passionate about the creator economy, driving awareness, adoption, and growth of TikTok LIVE’s B2B programs.
Responsibilities
Execute B2B Campaigns: Develop and launch strategic marketing initiatives that showcase the value of TikTok LIVE to agencies, MCNs, and talent partners across owned and earned channels.
Drive Program Awareness: Evangelize TikTok LIVE’s creator network business model through case studies, partner spotlights, and event activations.
Tell Partner Success Stories: Identify and amplify narratives from creator networks and agency partners, highlighting how TikTok LIVE drives creator growth and monetization.
Collaborate Cross-Functionally: Partner with LIVE Ops, Partnerships, and cross-functional teams to align B2B marketing strategies with regional business goals.
Develop Scalable Playbooks: Create partner-facing assets, collateral, FAQs, and go-to-market toolkits to support scalable outreach and adoption.
Measure and Optimize Performance: Track campaign effectiveness, analyze performance data, and provide actionable insights to refine future initiatives.
Qualifications
Minimum Qualifications:
Bachelor’s degree with 5+ years of experience in B2B, integrated, or partnership marketing.
Proven ability to develop high-impact marketing assets (e.g., case studies, presentations, success stories).
Strong storytelling and communication skills with the ability to turn partner wins and data into persuasive narratives.
Effective project management with experience juggling multiple campaigns and deadlines.
Analytical thinker with a track record of measuring performance and driving optimizations.
Self-starter who thrives in collaborative environments.
Preferred Qualifications:
Experience in the creator economy, media, or tech sectors.
Passion for the creator economy and talent ecosystem.
Proficiency in English and Spanish or Mandarin is a plus; cross-cultural collaboration across key regions is frequent.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Global offices include Los Angeles, Singapore, New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. We value curiosity, humility, and impact. We work as one team to create value for communities, inspire creativity, and bring joy. We embrace challenges and continually iterate with an "Always Day 1" mindset.
Diversity & Inclusion TikTok is committed to an inclusive workplace where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in recruitment processes for candidates with disabilities or other protected reasons. If you need assistance, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation: The base salary range for this position is $104,712 - $192,534 annually. Compensation may vary based on qualifications, skills, and location. This role may be eligible for bonuses, incentives, and restricted stock units. Benefits include medical, dental, vision, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, paid sick days, and paid personal time. The Company reserves the right to modify benefits at any time.
Location note: Culver City, CA
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Responsibilities
Execute B2B Campaigns: Develop and launch strategic marketing initiatives that showcase the value of TikTok LIVE to agencies, MCNs, and talent partners across owned and earned channels.
Drive Program Awareness: Evangelize TikTok LIVE’s creator network business model through case studies, partner spotlights, and event activations.
Tell Partner Success Stories: Identify and amplify narratives from creator networks and agency partners, highlighting how TikTok LIVE drives creator growth and monetization.
Collaborate Cross-Functionally: Partner with LIVE Ops, Partnerships, and cross-functional teams to align B2B marketing strategies with regional business goals.
Develop Scalable Playbooks: Create partner-facing assets, collateral, FAQs, and go-to-market toolkits to support scalable outreach and adoption.
Measure and Optimize Performance: Track campaign effectiveness, analyze performance data, and provide actionable insights to refine future initiatives.
Qualifications
Minimum Qualifications:
Bachelor’s degree with 5+ years of experience in B2B, integrated, or partnership marketing.
Proven ability to develop high-impact marketing assets (e.g., case studies, presentations, success stories).
Strong storytelling and communication skills with the ability to turn partner wins and data into persuasive narratives.
Effective project management with experience juggling multiple campaigns and deadlines.
Analytical thinker with a track record of measuring performance and driving optimizations.
Self-starter who thrives in collaborative environments.
Preferred Qualifications:
Experience in the creator economy, media, or tech sectors.
Passion for the creator economy and talent ecosystem.
Proficiency in English and Spanish or Mandarin is a plus; cross-cultural collaboration across key regions is frequent.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Global offices include Los Angeles, Singapore, New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. We value curiosity, humility, and impact. We work as one team to create value for communities, inspire creativity, and bring joy. We embrace challenges and continually iterate with an "Always Day 1" mindset.
Diversity & Inclusion TikTok is committed to an inclusive workplace where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in recruitment processes for candidates with disabilities or other protected reasons. If you need assistance, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation: The base salary range for this position is $104,712 - $192,534 annually. Compensation may vary based on qualifications, skills, and location. This role may be eligible for bonuses, incentives, and restricted stock units. Benefits include medical, dental, vision, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, paid sick days, and paid personal time. The Company reserves the right to modify benefits at any time.
Location note: Culver City, CA
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr