Manager, Marketing Strategy and Growth

At NorthBay Health, the Manager of Marketing Strategy and Growth is a strategic leadership role that drives visibility, brand growth, and community impact across our expanding regional health system. This position blends leadership, strategic planning and hands-on execution – developing campaigns, managing ambulatory and service line marketing initiatives, and building and activating partnerships that connect patients, physicians and the community to high-quality care. The Manager of Marketing Strategy and Growth will be responsible for: Driving brand visibility and affinity, patient arrivals, retention, and ambulatory growth through integrated marketing campaigns that expand urgent care, primary care, and specialty service line volume. Leading physician marketing initiatives to strengthen referral relationships, enhance reputation, and support physician engagement and recruitment. Managing strategic sports and community partnerships / sponsorships) to increase brand visibility, engagement, and trust across the region. Key Responsibilities Strategic Planning & Execution : Use market research and campaign insights to design and execute integrated marketing strategies that drive brand visibility, patient acquisition, ambulatory growth, and service line expansion. Cross-Functional Collaboration : Partner with physicians, clinic administrators, executives, the Foundation, digital teams, community leaders, creative teams, and external vendors to ensure consistent messaging and alignment with organizational goals. Sports & Community Partnerships : Lead the activation and marketing strategies for sports partnerships, community sponsorships, and local engagement opportunities, positioning NorthBay Health as a visible, trusted partner across the region. Content Development & Brand Stewardship : Curate, draft, review, and edit marketing content, advertising copy, and digital assets. Ensure brand voice, visuals, and messaging are applied consistently across all campaigns and initiatives. Project & Budget Management : Oversee timelines, budgets, and vendor relationships to ensure campaigns and initiatives are delivered on time, within scope, and with measurable results. Team Leadership : Provide management, coaching, and collaboration support for marketing specialists, contractors, vendors, interns, and cross-functional project teams. Qualifications Education: Bachelor’s degree in Marketing, Communications, Business, or related field required. Master’s degree preferred. Experience: Four years progressively responsible management experience. Minimum 7 years of progressive experience in marketing, preferably within healthcare, nonprofit, or mission-driven organizations. Skills: The ideal candidate brings a blend of strategic thinking, data-informed decision-making, and hands-on campaign execution. Strong strategic thinking and project leadership abilities Excellent verbal, written, and interpersonal communication skills High-level proficiency in content development, campaign management, and marketing performance analytics Demonstrated ability to manage multiple projects and priorities in a deadline-driven environment Knowledge of digital marketing platforms, CRM systems, and print production processes About Us At NorthBay Health, we are guided by our values: Nurturing Care; Own It; Respect; Build Trust; and Hardwire Excellence. These principles lead us to our TRUE NORTH and inspire us to provide exceptional care. We are committed to fostering a culture of collaboration, where every team member is valued and empowered to contribute their best to the health and well-being of those we serve.

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