Virginia Economic Development Partnership
Vice President, Marketing & Communications
Virginia Economic Development Partnership, Richmond, Virginia, United States, 23214
Vice President, Marketing & Communications
The Virginia Economic Development Partnership (VEDP) seeks a Vice President, Marketing & Communications to lead the Commonwealth’s efforts to promote Virginia as a Top State for Business. This position oversees integrated marketing strategies that showcase Virginia’s competitive advantages, including digital branding, trade show engagement, and site consultant outreach. This role will interact professionally, collaboratively, and strategically with all divisions of VEDP as well as local, regional, and state partners, and site selection consultants. Core Responsibilities Develop Marketing & Communication’s strategy and plans and provide clear direction and clearly communicate goals of the agency to staff and inform external stakeholders and clients. Provide appropriate staff oversight and performance management. Provide ongoing performance feedback that is both positive and constructive. Execute effective budgets and assignments of tasks to maximize resource allocation. Create employee engagement by communicating as a leader and a team player. Engender trust and confidence with employees, encouraging two-way feedback, and a willingness to know them. Ensure adequate professional development opportunities are provided for team members. Promote and encourage teamwork and collaboration across units at VEDP. Continually identify potential growth opportunities within the division and/or VEDP for staff in order to cultivate long-term success and support employee retention. Branding & Advertising Collaborate with colleagues across VEDP, other state agencies, and local/regional partners to position the Commonwealth as the best place to live, invest, and grow. Partner with internal and external colleagues to assess changes in competitive landscape, economic climate, technology developments, and customer attitudes and adjust positioning and messaging to account for changes. Lead and collaborate on Virginia’s value proposition, developing primary messaging focused on the Commonwealth’s differentiated value. Oversee integration of the messaging into marketing materials and enhancements to the Commonwealth’s brand. Direct successful web and mobile marketing strategies that promote Virginia’s business location advantages. Oversee a marketing collateral program to support and enhance VEDP's brand position and outreach marketing programs. Direct an effective social media marketing strategy to establish VEDP as a leader and trusted knowledge base for economic development content and services. Oversee the content development, publication, positioning, and distribution of VEDP’s Virginia Economic Review quarterly magazine. Oversee the content development and distribution of large, annual projects, such as VEDP’s Annual Report. Site Consultant Cultivation, Outreach Marketing, Ecosystem Awareness, and Lead Generation Lead Virginia’s site consultant cultivation strategy and execution. Responsible for proactive consultant outreach in partnership with VEDP’s leadership team and related divisions. Partner with VEDP colleagues to identify, target, and engage customer segments and incorporate primary messaging into pitches and presentations. Collaborate with VEDP colleagues to develop and support lead generation initiatives. Coordinate with client-facing divisions to develop and deploy relationship cultivation strategies with key accounts. Mine and analyze data in Salesforce CRM to track and improve client engagement across all client-facing divisions. Develop and implement targeted media campaigns. Plan and oversee high-quality events that enhance customer engagement during trade shows, cultivate relationships with site selectors, and build rapport during high-profile site tours. Communications Management and Media Relations Direct VEDP’s earned media communications program and partner with other state agency resources to implement a strategic media relations program. Support the Managing Director of Communications with the production of VEDP-Governor press releases and media events. Support the Governor’s Call and Mission programs with key messaging and event planning as needed. Support the Communications team with two industry-focused media tours per fiscal year. Develop and implement an internal communications strategy to improve information sharing across all VEDP divisions. Experience Required At least 15 years of relevant experience, in positions of progressive responsibility including marketing and communications leadership experience. Strong managerial and leadership abilities including cross-functional leadership, decision-making, and communication skills. Excellent strategic analysis and problem-solving skills. Excellent communication and interpersonal skills. Management of internal direct reports and indirect reports with a record of accomplishment of developing people and building successful teams. Excellent computer proficiency, particularly with presentation and spreadsheet development. Preferred Experience Participation and experience with economic development, government agencies, and/or industry organizations. Personal Attributes Innovative and strategic thinker who can synthesize large amounts of information quickly. Exceptional attention to detail. Excels under pressure, in a fast-paced, high-profile work environment. Passion for public-sector impact. Enjoys meeting needs of internal and external customers. Ability to balance progress on medium- and long-term projects with short-term deliverables. Patience and collaborative instincts with stakeholders. Relationship builder, motivator, and team player. Positive attitude and energetic. Sound judgment. Inquisitive. Education Bachelor’s degree in related field is required. Graduate degree preferred. Compensation Salary will be competitive and commensurate with experience and qualifications. Application Process Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. All candidates must apply through our website. Applicants must submit a resume and cover letter. A valid Virginia driver’s license and ability to obtain a passport is required. Application deadline: Open Until Filled. VEDP is an Equal Opportunity Employer.
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The Virginia Economic Development Partnership (VEDP) seeks a Vice President, Marketing & Communications to lead the Commonwealth’s efforts to promote Virginia as a Top State for Business. This position oversees integrated marketing strategies that showcase Virginia’s competitive advantages, including digital branding, trade show engagement, and site consultant outreach. This role will interact professionally, collaboratively, and strategically with all divisions of VEDP as well as local, regional, and state partners, and site selection consultants. Core Responsibilities Develop Marketing & Communication’s strategy and plans and provide clear direction and clearly communicate goals of the agency to staff and inform external stakeholders and clients. Provide appropriate staff oversight and performance management. Provide ongoing performance feedback that is both positive and constructive. Execute effective budgets and assignments of tasks to maximize resource allocation. Create employee engagement by communicating as a leader and a team player. Engender trust and confidence with employees, encouraging two-way feedback, and a willingness to know them. Ensure adequate professional development opportunities are provided for team members. Promote and encourage teamwork and collaboration across units at VEDP. Continually identify potential growth opportunities within the division and/or VEDP for staff in order to cultivate long-term success and support employee retention. Branding & Advertising Collaborate with colleagues across VEDP, other state agencies, and local/regional partners to position the Commonwealth as the best place to live, invest, and grow. Partner with internal and external colleagues to assess changes in competitive landscape, economic climate, technology developments, and customer attitudes and adjust positioning and messaging to account for changes. Lead and collaborate on Virginia’s value proposition, developing primary messaging focused on the Commonwealth’s differentiated value. Oversee integration of the messaging into marketing materials and enhancements to the Commonwealth’s brand. Direct successful web and mobile marketing strategies that promote Virginia’s business location advantages. Oversee a marketing collateral program to support and enhance VEDP's brand position and outreach marketing programs. Direct an effective social media marketing strategy to establish VEDP as a leader and trusted knowledge base for economic development content and services. Oversee the content development, publication, positioning, and distribution of VEDP’s Virginia Economic Review quarterly magazine. Oversee the content development and distribution of large, annual projects, such as VEDP’s Annual Report. Site Consultant Cultivation, Outreach Marketing, Ecosystem Awareness, and Lead Generation Lead Virginia’s site consultant cultivation strategy and execution. Responsible for proactive consultant outreach in partnership with VEDP’s leadership team and related divisions. Partner with VEDP colleagues to identify, target, and engage customer segments and incorporate primary messaging into pitches and presentations. Collaborate with VEDP colleagues to develop and support lead generation initiatives. Coordinate with client-facing divisions to develop and deploy relationship cultivation strategies with key accounts. Mine and analyze data in Salesforce CRM to track and improve client engagement across all client-facing divisions. Develop and implement targeted media campaigns. Plan and oversee high-quality events that enhance customer engagement during trade shows, cultivate relationships with site selectors, and build rapport during high-profile site tours. Communications Management and Media Relations Direct VEDP’s earned media communications program and partner with other state agency resources to implement a strategic media relations program. Support the Managing Director of Communications with the production of VEDP-Governor press releases and media events. Support the Governor’s Call and Mission programs with key messaging and event planning as needed. Support the Communications team with two industry-focused media tours per fiscal year. Develop and implement an internal communications strategy to improve information sharing across all VEDP divisions. Experience Required At least 15 years of relevant experience, in positions of progressive responsibility including marketing and communications leadership experience. Strong managerial and leadership abilities including cross-functional leadership, decision-making, and communication skills. Excellent strategic analysis and problem-solving skills. Excellent communication and interpersonal skills. Management of internal direct reports and indirect reports with a record of accomplishment of developing people and building successful teams. Excellent computer proficiency, particularly with presentation and spreadsheet development. Preferred Experience Participation and experience with economic development, government agencies, and/or industry organizations. Personal Attributes Innovative and strategic thinker who can synthesize large amounts of information quickly. Exceptional attention to detail. Excels under pressure, in a fast-paced, high-profile work environment. Passion for public-sector impact. Enjoys meeting needs of internal and external customers. Ability to balance progress on medium- and long-term projects with short-term deliverables. Patience and collaborative instincts with stakeholders. Relationship builder, motivator, and team player. Positive attitude and energetic. Sound judgment. Inquisitive. Education Bachelor’s degree in related field is required. Graduate degree preferred. Compensation Salary will be competitive and commensurate with experience and qualifications. Application Process Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. All candidates must apply through our website. Applicants must submit a resume and cover letter. A valid Virginia driver’s license and ability to obtain a passport is required. Application deadline: Open Until Filled. VEDP is an Equal Opportunity Employer.
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