McDonald's
Job Description:
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential.
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet.
Department Overview
The mission of Global Strategic Insights is to connect human truth with business strategy to drive growth. The Manager, Innovation Insights, will be responsible for coordinating and managing the insight for identifying and validating Innovation opportunities utilising foundational tools, continuous sources as well as foresight. Responsibilities
Synthesize insight from foundational tools, continuous sources and when relevant execute fresh research, to identify and prioritize a pipeline of innovation opportunities – focused on the most valuable problems to solve to unlock step changes in Customer Experience and Employee Experience Partner with the Foresight Manager to ensure that prioritized innovation efforts address key consumer shifts Partner with stakeholders across the Global Restaurant Experience to develop and execute learning plans that support the development, testing and validation of solutions that address innovation opportunities Own the Global Digital and Value Tracker aimed at providing a consistent measurement of how consumers are engaging with priority platforms and features Manage relationships with existing insight vendors, work to continuously improve efficiency and value of existing tools, act as an advocate for agile insights tools & methodologies and where relevant identify more effective and agile innovation research methodologies to employ Qualifications
Degree in business, ideally with marketing/consumer research qualification 5+ years of experience in consumer insights roles either client-side or agency-side, proficient with a range of qualitative and quantitative research methodologies and tools Strong data and analytics toolkit Expertise identifying and solving consumer-centric problems; proficiency in creating methods to address current and future customer needs through insights Expertise working with customer data, including sourcing, analyzing, and shaping customer data to form actionable business strategies Strong commercial acumen, experience in using commercial data and working with commercial teams to identify and size opportunities Ability to work in a complex decentralized organization and influence diverse functional partners towards decision and action Track record of turning insights into action within organizations Comfortable with agile ways of working Strong verbal & written communication skills – ability to communicate complex messages in a simple way and influence Strong collaborator, able to develop relationships and work across borders, demonstrate empathy and respect for different cultures Open and curious to stay up to date with the evolution of the world Independent and highly accountable with an ability to multi-task in a fast-moving environment Can challenge conventional thinking McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy, race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws.
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The mission of Global Strategic Insights is to connect human truth with business strategy to drive growth. The Manager, Innovation Insights, will be responsible for coordinating and managing the insight for identifying and validating Innovation opportunities utilising foundational tools, continuous sources as well as foresight. Responsibilities
Synthesize insight from foundational tools, continuous sources and when relevant execute fresh research, to identify and prioritize a pipeline of innovation opportunities – focused on the most valuable problems to solve to unlock step changes in Customer Experience and Employee Experience Partner with the Foresight Manager to ensure that prioritized innovation efforts address key consumer shifts Partner with stakeholders across the Global Restaurant Experience to develop and execute learning plans that support the development, testing and validation of solutions that address innovation opportunities Own the Global Digital and Value Tracker aimed at providing a consistent measurement of how consumers are engaging with priority platforms and features Manage relationships with existing insight vendors, work to continuously improve efficiency and value of existing tools, act as an advocate for agile insights tools & methodologies and where relevant identify more effective and agile innovation research methodologies to employ Qualifications
Degree in business, ideally with marketing/consumer research qualification 5+ years of experience in consumer insights roles either client-side or agency-side, proficient with a range of qualitative and quantitative research methodologies and tools Strong data and analytics toolkit Expertise identifying and solving consumer-centric problems; proficiency in creating methods to address current and future customer needs through insights Expertise working with customer data, including sourcing, analyzing, and shaping customer data to form actionable business strategies Strong commercial acumen, experience in using commercial data and working with commercial teams to identify and size opportunities Ability to work in a complex decentralized organization and influence diverse functional partners towards decision and action Track record of turning insights into action within organizations Comfortable with agile ways of working Strong verbal & written communication skills – ability to communicate complex messages in a simple way and influence Strong collaborator, able to develop relationships and work across borders, demonstrate empathy and respect for different cultures Open and curious to stay up to date with the evolution of the world Independent and highly accountable with an ability to multi-task in a fast-moving environment Can challenge conventional thinking McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy, race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws.
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