TransUnion
Marketing Manager, Communications Solutions
TransUnion, Chicago, Illinois, United States, 60290
Marketing Manager, Communications Solutions
TransUnion's Job Applicant Privacy Notice The Marketing Manager is responsible for developing and executing marketing plans to support strategic marketing initiatives that drive awareness, engagement, and demand generation. This role works closely with the Marketing Strategist supporting TransUnion’s Communications Solutions to activate campaigns across paid media, events and owned channels. The Marketing Manager requires a deep understanding of the B2B buyer journey, strong analytical skills, and the ability to influence and collaborate cross-functionally. The ideal candidate has expertise developing integrated campaigns and aligning marketing efforts with business objectives. Responsibilities
Understand and translate the marketing strategy for TransUnion’s Communications Solutions into actionable, documented plans, go-to-market approaches, and integrated campaigns in partnership with the Marketing Strategist. Gather requirements and lead the development of comprehensive marketing briefs – defining scope, KPIs, target audiences, and tactics – while continuously adapting plans to reflect evolving market dynamics and strategic priorities. Communicate with stakeholders and decision makers to gain alignment, secure timely approvals, and ensure transparency throughout the marketing lifecycle. Drive collaboration across creative, media partners, channel teams, marketing analytics, and campaign program managers to ensure seamless campaign execution and delivery. Review campaign deliverables, outputs and timing to confirm alignment with strategic intent, brand standards and business objectives. Proactively partner with sales teams to coordinate field activation efforts, optimize campaign impact, and ensure consistent messaging across touchpoints. Support campaign optimization by gathering feedback, analyzing performance and recommending improvements. Contribute to the development of marketing business reviews to showcase marketing impact under the guidance of the Marketing Strategist. Manage marketing budget accruals and updates in coordination with finance, agency partners and channel resources. Qualifications
Experience: 8+ years of demonstrated success in integrated marketing including experience with paid media and events. Focus on data/tech solutions in a B2B or agency environment is preferred. Strategy: Ability to develop marketing plans, experiences and activations that align to established marketing strategies, business objectives and growth goals. Analytical Skills: Ability to analyze marketing performance data to inform future optimization and decisions. Program Management: Ability to manage multiple campaigns and events concurrently, meet deadlines and bring attention to details and priorities. Communication: Excellent communication and relationship building skills with the ability to clearly convey marketing campaign goals, messaging, and plans to internal teams and external partners. Collaboration: Ability to influence and collaborate across all levels of the organization proactively, with a willingness to accept delegated responsibility, work independently and excel in group settings. Problem-Solving: Ability to think critically, identify opportunities and solve challenges effectively. Education: Bachelor’s degree in marketing, communications or equivalent. Additional Information
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position. Benefits include flexible time off, paid time off, holidays, health benefits, mental health support, disability benefits, parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) with employer match, and access to Employee Resource Groups. Equity and equal opportunity: TransUnion is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity, or any other characteristic protected by law. TransUnion also participates in affirmative action programs where applicable. Pay and Title
The U.S. base salary range for this position is $100,100.00 - $150,000.00 annually. Regular, full-time non-sales positions may be eligible for the annual bonus plan and other incentives as per company guidelines. TransUnion's Internal Job Title: Advisor, Marketing Communications
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TransUnion's Job Applicant Privacy Notice The Marketing Manager is responsible for developing and executing marketing plans to support strategic marketing initiatives that drive awareness, engagement, and demand generation. This role works closely with the Marketing Strategist supporting TransUnion’s Communications Solutions to activate campaigns across paid media, events and owned channels. The Marketing Manager requires a deep understanding of the B2B buyer journey, strong analytical skills, and the ability to influence and collaborate cross-functionally. The ideal candidate has expertise developing integrated campaigns and aligning marketing efforts with business objectives. Responsibilities
Understand and translate the marketing strategy for TransUnion’s Communications Solutions into actionable, documented plans, go-to-market approaches, and integrated campaigns in partnership with the Marketing Strategist. Gather requirements and lead the development of comprehensive marketing briefs – defining scope, KPIs, target audiences, and tactics – while continuously adapting plans to reflect evolving market dynamics and strategic priorities. Communicate with stakeholders and decision makers to gain alignment, secure timely approvals, and ensure transparency throughout the marketing lifecycle. Drive collaboration across creative, media partners, channel teams, marketing analytics, and campaign program managers to ensure seamless campaign execution and delivery. Review campaign deliverables, outputs and timing to confirm alignment with strategic intent, brand standards and business objectives. Proactively partner with sales teams to coordinate field activation efforts, optimize campaign impact, and ensure consistent messaging across touchpoints. Support campaign optimization by gathering feedback, analyzing performance and recommending improvements. Contribute to the development of marketing business reviews to showcase marketing impact under the guidance of the Marketing Strategist. Manage marketing budget accruals and updates in coordination with finance, agency partners and channel resources. Qualifications
Experience: 8+ years of demonstrated success in integrated marketing including experience with paid media and events. Focus on data/tech solutions in a B2B or agency environment is preferred. Strategy: Ability to develop marketing plans, experiences and activations that align to established marketing strategies, business objectives and growth goals. Analytical Skills: Ability to analyze marketing performance data to inform future optimization and decisions. Program Management: Ability to manage multiple campaigns and events concurrently, meet deadlines and bring attention to details and priorities. Communication: Excellent communication and relationship building skills with the ability to clearly convey marketing campaign goals, messaging, and plans to internal teams and external partners. Collaboration: Ability to influence and collaborate across all levels of the organization proactively, with a willingness to accept delegated responsibility, work independently and excel in group settings. Problem-Solving: Ability to think critically, identify opportunities and solve challenges effectively. Education: Bachelor’s degree in marketing, communications or equivalent. Additional Information
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week. Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position. Benefits include flexible time off, paid time off, holidays, health benefits, mental health support, disability benefits, parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) with employer match, and access to Employee Resource Groups. Equity and equal opportunity: TransUnion is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity, or any other characteristic protected by law. TransUnion also participates in affirmative action programs where applicable. Pay and Title
The U.S. base salary range for this position is $100,100.00 - $150,000.00 annually. Regular, full-time non-sales positions may be eligible for the annual bonus plan and other incentives as per company guidelines. TransUnion's Internal Job Title: Advisor, Marketing Communications
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