Harry Winston
Overview
The Manager, US Public Relations, is responsible for developing and executing strategic PR initiatives to enhance the Harry Winston brand’s visibility across fine jewelry, timepieces, salons, and philanthropic partnerships. This role manages media relations, photo shoots, PR & philanthropy events, budgets, and collaborates with internal teams and global PR departments. The manager supports philanthropic efforts, oversees press coverage, and ensures cohesive brand messaging. Responsibilities
Work with Director, US Marketing & Communications and Vice President, US Retail to develop annual PR and communications strategy for the brand, its fine jewelry and timepiece collections, US salons and philanthropic partnerships. Proactively seek opportunities to generate press coverage for the Harry Winston brand and its fine jewelry and timepiece collections on both the national and regional level. Reactively respond to press opportunities for the brand and assess their feasibility and impact on sales. Create and maintain relationships with key media, print and digital to successfully plan, pitch and secure editorial placements. Disseminate press materials to key press contacts and conduct follow up to achieve positive coverage. Manage jewelry and timepiece photo shoots from media requests to product selection, from security coordination to onsite photo shoot presence and crediting. Manage salon photo shoots and event photography, inclusive of contract negotiation. Collaborate with internal departments including Global PR, merchandise planning, quality assurance, security and salon teams to secure approvals and execute PR projects successfully. Manage PR budget along with the reporting and accounting activities required. Coordinate with the New York-based Global Jewelry PR and Swiss-based Global Timepiece PR teams on global initiatives, projects, and approvals. Leverage paid advertising opportunities to maximize the brand's exposure across print, online and social media. Oversee US press events from inception to execution. Partner with Salon Directors to increase visibility and press coverage in the market; develop speaking points and client communications as needed. Keep salons informed of expected and secured PR coverage, brand news, and new introductions. Oversee monthly clipping and reporting of jewelry and timepiece coverage to global PR departments. Monitor and report on competitor activities. Collaborate with shopping center partners to include the brand in their communications, PR and social media strategies and outreach; distribute new press materials, monthly social assets and red-carpet assets as available. Develop partnerships across the US with the Director, US Marketing & Communications and Philanthropic Consultant; continuously evaluate philanthropic organizations aligned with the Brilliant Futures mission. Work with the US Marketing team on brand activations at philanthropic galas and in-salon events; serve as main point of contact for philanthropic partners and their press teams, and develop press releases to maximize coverage for sponsored events and initiatives. Coordinate with philanthropy staff to communicate the brand to top donors, board members and supporters. With executive input, manage co-venture agreements with established partners and create outreach programs to communicate special offerings. Track and report closed transactions tied to co-venture sales to ensure recognition of incremental donations. Oversee coordination of product donations in support of philanthropic initiatives. Job Qualifications
5+ years in a related field or position Experience with luxury retail brand preferred Strong strategy development and relationship management skills Strong verbal and written communication skills Strong planning, organizational, and project management skills Ability to be flexible and adapt to changing priorities
#J-18808-Ljbffr
The Manager, US Public Relations, is responsible for developing and executing strategic PR initiatives to enhance the Harry Winston brand’s visibility across fine jewelry, timepieces, salons, and philanthropic partnerships. This role manages media relations, photo shoots, PR & philanthropy events, budgets, and collaborates with internal teams and global PR departments. The manager supports philanthropic efforts, oversees press coverage, and ensures cohesive brand messaging. Responsibilities
Work with Director, US Marketing & Communications and Vice President, US Retail to develop annual PR and communications strategy for the brand, its fine jewelry and timepiece collections, US salons and philanthropic partnerships. Proactively seek opportunities to generate press coverage for the Harry Winston brand and its fine jewelry and timepiece collections on both the national and regional level. Reactively respond to press opportunities for the brand and assess their feasibility and impact on sales. Create and maintain relationships with key media, print and digital to successfully plan, pitch and secure editorial placements. Disseminate press materials to key press contacts and conduct follow up to achieve positive coverage. Manage jewelry and timepiece photo shoots from media requests to product selection, from security coordination to onsite photo shoot presence and crediting. Manage salon photo shoots and event photography, inclusive of contract negotiation. Collaborate with internal departments including Global PR, merchandise planning, quality assurance, security and salon teams to secure approvals and execute PR projects successfully. Manage PR budget along with the reporting and accounting activities required. Coordinate with the New York-based Global Jewelry PR and Swiss-based Global Timepiece PR teams on global initiatives, projects, and approvals. Leverage paid advertising opportunities to maximize the brand's exposure across print, online and social media. Oversee US press events from inception to execution. Partner with Salon Directors to increase visibility and press coverage in the market; develop speaking points and client communications as needed. Keep salons informed of expected and secured PR coverage, brand news, and new introductions. Oversee monthly clipping and reporting of jewelry and timepiece coverage to global PR departments. Monitor and report on competitor activities. Collaborate with shopping center partners to include the brand in their communications, PR and social media strategies and outreach; distribute new press materials, monthly social assets and red-carpet assets as available. Develop partnerships across the US with the Director, US Marketing & Communications and Philanthropic Consultant; continuously evaluate philanthropic organizations aligned with the Brilliant Futures mission. Work with the US Marketing team on brand activations at philanthropic galas and in-salon events; serve as main point of contact for philanthropic partners and their press teams, and develop press releases to maximize coverage for sponsored events and initiatives. Coordinate with philanthropy staff to communicate the brand to top donors, board members and supporters. With executive input, manage co-venture agreements with established partners and create outreach programs to communicate special offerings. Track and report closed transactions tied to co-venture sales to ensure recognition of incremental donations. Oversee coordination of product donations in support of philanthropic initiatives. Job Qualifications
5+ years in a related field or position Experience with luxury retail brand preferred Strong strategy development and relationship management skills Strong verbal and written communication skills Strong planning, organizational, and project management skills Ability to be flexible and adapt to changing priorities
#J-18808-Ljbffr