Sunrise Senior Living
When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work.
Job Overview
The Director of Sales (DOS) is responsible for the marketing and sales planning and execution for the community. The DOS is delegated significant and discretionary powers to market their community. Essential Duties
Study the market and create a dynamic, successful Sales Plan. Use discretion and independent judgment in identifying referral sources and determining how much time to devote to particular marketing strategies. Develop strategy for each prospect from initial inquiry through the final decision. Plan each customer interaction. Maintain a thorough working proficiency of Customer Relationship Management lead tracking database. Marketing and Sales
Build customer focused relationships by advancing the lead through the sales process and gaining customer commitment. Ensure that all team members in the community understand that sales is everyone’s responsibility and are knowledgeable and trained in their role of Marketing and Sales. Conduct weekly strategy and advisory meetings with the Executive Director (ED). Submit timely weekly Flash Reports (sales results). Provide marketing and sales leadership to all team members. Driving Revenue
Strive to meet or exceed targeted occupancy and sales. External Business Development
Generate leads and move-ins from targeted referral sources. Plan and execute monthly presentations to professional referral sources. Identify referral sources through site specific research. Plan call objectives. Articulate the benefits of referring to Sunrise Senior Living. Marketing Strategy
Create and update Quarterly Sales Plan. Implement Sales Plan. Conduct bi-annual competitive market research ranking and analysis and accurately report data on the competitor tracking form. Understand competitive opportunities and threats and present strategic alternatives to combat these to the ED and Regional Director of Sales. Resident Move-In Process
Review and facilitate the Move-In Packet with the resident and/or family. Facilitate and coordinate the Resident Assessment with Resident Care Director (RCD), Assisted Living Coordinator (ALC), Resident Care Coordinator (RCC) and/or Reminiscence Coordinator (RC). Oversee and manage the move-in process as outlined in the Resident Move-In and the Suite Readiness checklists. Ensure all Sunrise and state/province mandated paperwork and forms are completed on or before the move-in date by the family and/or resident. Financial Management
Assist in the presentation and value of Sunrise’s products and services for our residents, families, team members, and targeted referral sources. Assist the ED in completing the annual community budget. Understand and manage the department budget to include labor/labour and other expenses and understand its impact on the community’s bottom line. Review monthly financial statements and implement plans of action around deficiencies. Training, Leadership, and Team Member Development
Partner in the delivery and participation in Sunrise University Training and self-study programs during the required timeframe. Develop a working knowledge of state/provincial regulations and ensure compliance. Achieve the Team Member Engagement goals and actively lead in the Engagement Improvement Planning sessions. Attend regular meetings; Stand Up, Cross Over, Department Head, Town Hall, Quality Improvement, and others as directed by the Executive Director. Core Competencies
Goal achievement oriented Ability to handle multiple priorities Planning and negotiating skills Possess written and verbal skills for effective communication and the ability to facilitate small group presentations Competent in organizational and time management skills Demonstrate good judgment, problem solving, and decision-making skills Experience and Qualifications
College Degree preferred Successful marketing and sales experience Demonstrates proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) and Sunrise applications with the ability to learn new applications Willingness to work independently with little to no day-to-day supervision Ability to work weekends, evenings, and flexible hours and be available for our customers at peak service delivery days and times About Sunrise
Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. Benefits
Medical, Dental, Vision, Life, and Disability Plans Retirement Savings Plans Employee Assistant Program / Discount Program Paid time off (PTO), sick time, and holiday pay myFlexPay offered to get paid within hours of a shift Tuition Reimbursement
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The Director of Sales (DOS) is responsible for the marketing and sales planning and execution for the community. The DOS is delegated significant and discretionary powers to market their community. Essential Duties
Study the market and create a dynamic, successful Sales Plan. Use discretion and independent judgment in identifying referral sources and determining how much time to devote to particular marketing strategies. Develop strategy for each prospect from initial inquiry through the final decision. Plan each customer interaction. Maintain a thorough working proficiency of Customer Relationship Management lead tracking database. Marketing and Sales
Build customer focused relationships by advancing the lead through the sales process and gaining customer commitment. Ensure that all team members in the community understand that sales is everyone’s responsibility and are knowledgeable and trained in their role of Marketing and Sales. Conduct weekly strategy and advisory meetings with the Executive Director (ED). Submit timely weekly Flash Reports (sales results). Provide marketing and sales leadership to all team members. Driving Revenue
Strive to meet or exceed targeted occupancy and sales. External Business Development
Generate leads and move-ins from targeted referral sources. Plan and execute monthly presentations to professional referral sources. Identify referral sources through site specific research. Plan call objectives. Articulate the benefits of referring to Sunrise Senior Living. Marketing Strategy
Create and update Quarterly Sales Plan. Implement Sales Plan. Conduct bi-annual competitive market research ranking and analysis and accurately report data on the competitor tracking form. Understand competitive opportunities and threats and present strategic alternatives to combat these to the ED and Regional Director of Sales. Resident Move-In Process
Review and facilitate the Move-In Packet with the resident and/or family. Facilitate and coordinate the Resident Assessment with Resident Care Director (RCD), Assisted Living Coordinator (ALC), Resident Care Coordinator (RCC) and/or Reminiscence Coordinator (RC). Oversee and manage the move-in process as outlined in the Resident Move-In and the Suite Readiness checklists. Ensure all Sunrise and state/province mandated paperwork and forms are completed on or before the move-in date by the family and/or resident. Financial Management
Assist in the presentation and value of Sunrise’s products and services for our residents, families, team members, and targeted referral sources. Assist the ED in completing the annual community budget. Understand and manage the department budget to include labor/labour and other expenses and understand its impact on the community’s bottom line. Review monthly financial statements and implement plans of action around deficiencies. Training, Leadership, and Team Member Development
Partner in the delivery and participation in Sunrise University Training and self-study programs during the required timeframe. Develop a working knowledge of state/provincial regulations and ensure compliance. Achieve the Team Member Engagement goals and actively lead in the Engagement Improvement Planning sessions. Attend regular meetings; Stand Up, Cross Over, Department Head, Town Hall, Quality Improvement, and others as directed by the Executive Director. Core Competencies
Goal achievement oriented Ability to handle multiple priorities Planning and negotiating skills Possess written and verbal skills for effective communication and the ability to facilitate small group presentations Competent in organizational and time management skills Demonstrate good judgment, problem solving, and decision-making skills Experience and Qualifications
College Degree preferred Successful marketing and sales experience Demonstrates proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) and Sunrise applications with the ability to learn new applications Willingness to work independently with little to no day-to-day supervision Ability to work weekends, evenings, and flexible hours and be available for our customers at peak service delivery days and times About Sunrise
Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. Benefits
Medical, Dental, Vision, Life, and Disability Plans Retirement Savings Plans Employee Assistant Program / Discount Program Paid time off (PTO), sick time, and holiday pay myFlexPay offered to get paid within hours of a shift Tuition Reimbursement
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