KPMG US
Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product
KPMG US, San Francisco, California, United States, 94199
Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product
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Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product
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KPMG US KPMG is seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization. Overview
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. If you're passionate about your future, join our team. Responsibilities
Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems) Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value prop for use across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures) Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign to pursuit motion with industry practice leaders Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy) Run always-on digital campaigns (paid search, paid social, retargeting), and grow social presence (especially LinkedIn) for both brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; partner with Product and Delivery teams to translate roadmaps into clear value narratives and customer-ready demos Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists and “meeting factories”; secure speaking opportunities that advance KPMG's industry presence, define success metrics and dashboards; run postmortems and quarterly business reviews and maintain competitive intelligence Feed insights back to Product and GTM Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications
Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services; minimum five years of launching and sales enablement and growing companies from 5 to 100 customers; minimum five years of B2B product marketing experience in Finance or AI MBA or relevant master's preferred; a Bachelor's degree in marketing, communications, business, or related field required Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau) Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; experience with joint partner launches and digital demand engines for complex tech solutions; demonstrated success in category creation/definition, including naming and positioning Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates in complex, consultative sales cycles Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points Must be authorized to work in the U.S. without sponsorship now or in the future Salary ranges and equal opportunity employer notice: KPMG LLP and its affiliates comply with all local, state, and federal laws regarding recruitment and hiring. Salary ranges are provided as required by law and may vary by location. California salary range: $101,200 – $215,100. KPMG offers a comprehensive compensation and benefits package and is an equal opportunity employer. No sponsorship for employment-based visas is available for this role. For salary transparency by city, see: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5748_9_25 Storage of candidate information and job postings: KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Los Angeles County and other jurisdictions may have fair chance acts applicable at hiring. No phone calls or agencies please.
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Join to apply for the
Associate Director, KPMG Product Marketing & GTM Lead — Digital Finance Product
role at
KPMG US KPMG is seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization. Overview
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. If you're passionate about your future, join our team. Responsibilities
Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems) Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value prop for use across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures) Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign to pursuit motion with industry practice leaders Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy) Run always-on digital campaigns (paid search, paid social, retargeting), and grow social presence (especially LinkedIn) for both brand and key executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; partner with Product and Delivery teams to translate roadmaps into clear value narratives and customer-ready demos Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists and “meeting factories”; secure speaking opportunities that advance KPMG's industry presence, define success metrics and dashboards; run postmortems and quarterly business reviews and maintain competitive intelligence Feed insights back to Product and GTM Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications
Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services; minimum five years of launching and sales enablement and growing companies from 5 to 100 customers; minimum five years of B2B product marketing experience in Finance or AI MBA or relevant master's preferred; a Bachelor's degree in marketing, communications, business, or related field required Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau) Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; experience with joint partner launches and digital demand engines for complex tech solutions; demonstrated success in category creation/definition, including naming and positioning Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates in complex, consultative sales cycles Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points Must be authorized to work in the U.S. without sponsorship now or in the future Salary ranges and equal opportunity employer notice: KPMG LLP and its affiliates comply with all local, state, and federal laws regarding recruitment and hiring. Salary ranges are provided as required by law and may vary by location. California salary range: $101,200 – $215,100. KPMG offers a comprehensive compensation and benefits package and is an equal opportunity employer. No sponsorship for employment-based visas is available for this role. For salary transparency by city, see: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5748_9_25 Storage of candidate information and job postings: KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Los Angeles County and other jurisdictions may have fair chance acts applicable at hiring. No phone calls or agencies please.
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