Premier Inc.
Senior Director Marketing Communications
Premier Inc., Charlotte, North Carolina, United States, 28245
Senior Director Marketing Communications
What you will be doing:
Develops the strategy and implementation plans for Premier Inc.’s Thought Leadership, Content Marketing and Omnichannel programs, playing a key role in the success of inbound and outbound marketing campaigns. Driving market perception and awareness of Premier solution sets, serving as the editorial director providing content in support of growth and lead gen marketing campaigns. Serving as a principal author for Premier’s thought leadership and marketing full funnel content assets, including white papers, opinion pieces, sponsored articles, SME and company visibility programs. Guiding the promotion of all Premier collateral through comprehensive communications and marketing growth campaigns, proactively seeking visibility and lead gen opportunities for the company and overseeing all external communications channel dissemination efforts. Key Responsibilities Own and Manage Premier’s enterprise thought leadership strategy– 60%: Collaborates across functions to lead the development and execution of an integrated enterprise thought leadership strategy. Establish themes, messaging pillars and annual roadmaps that position Premier as a trusted authority across healthcare, supply chain and innovation. Serve as the overall editorial director, ensuring all collateral is effective and working to generate inquiries and leads. Manage staff to ensure editorial calendars, channel publishing and team workflows are operating at peak efficiency. Measurement and optimization of the program will be required on a regular and ongoing basis. Impeccable writing skills and the ability to develop and write long- and short-form thought leadership materials is essential. Develop full funnel content marketing assets to support the entire buyer journey – 30%: Collaborates across functions to create effective content marketing plans that maps to every stage of the buyer journey. Ensure all content assets align with business objectives, audience needs and brand positioning to meet corporate growth objectives. Lead the planning, production and optimization of high-quality, multi-channel content that drives measurable engagement, nurtures leads and supports sales enablement at each stage of the funnel. Establish KPIs and dashboards to track how content influences pipeline growth, conversion rates, and customer retention. Use insights to refine the content mix, formats, and distribution strategies for maximum ROI across the buyer journey. Liaise with Digital and Growth Teams to provide custom content in support of marketing campaigns– 10%: Understand the basic best practices of the main website and social media channels, which content and approaches work on each and when/why, and how to publish content. Establish KPIs and dashboards to track how content influences pipeline growth, conversion rates, and customer retention. Use insights to refine the content mix, formats and distribution strategies for maximum ROI across the buyer journey. Required Qualifications Work Experience: 10 or more years. Education: Bachelors (Required). Preferred Qualifications Strategic Content Leadership: Ability to design and execute a content strategy that’s directly tied to business goals. Editorial & Storytelling Excellence: Mastery of transforming complex ideas into compelling narratives that resonate with different audiences. Data-Driven Performance Management: Skill in using analytics to measure content performance, derive insights, and continuously optimize campaigns. Experience: At least 8–10 years of progressive experience designing and managing large-scale content marketing strategies. Additional Job Requirements Remain in a stationary position for prolonged periods of time. Be adaptive and change priorities quickly; meet deadlines. Attention to detail. Operate computer programs and software. Ability to communicate effectively with audiences in person and in electronic formats. Day-to-day contact with others (co-workers and/or the public). Making independent decisions. Ability to work in a collaborative business environment in close quarters with peers and varying interruptions. Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity, gender expression, marital status, familial status, pregnancy status, genetic information, status as a victim of domestic violence, covered military or protected veteran status, disability, or any other applicable federal, state or local protected class, trait or status or that of persons with whom an applicant associates.
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What you will be doing:
Develops the strategy and implementation plans for Premier Inc.’s Thought Leadership, Content Marketing and Omnichannel programs, playing a key role in the success of inbound and outbound marketing campaigns. Driving market perception and awareness of Premier solution sets, serving as the editorial director providing content in support of growth and lead gen marketing campaigns. Serving as a principal author for Premier’s thought leadership and marketing full funnel content assets, including white papers, opinion pieces, sponsored articles, SME and company visibility programs. Guiding the promotion of all Premier collateral through comprehensive communications and marketing growth campaigns, proactively seeking visibility and lead gen opportunities for the company and overseeing all external communications channel dissemination efforts. Key Responsibilities Own and Manage Premier’s enterprise thought leadership strategy– 60%: Collaborates across functions to lead the development and execution of an integrated enterprise thought leadership strategy. Establish themes, messaging pillars and annual roadmaps that position Premier as a trusted authority across healthcare, supply chain and innovation. Serve as the overall editorial director, ensuring all collateral is effective and working to generate inquiries and leads. Manage staff to ensure editorial calendars, channel publishing and team workflows are operating at peak efficiency. Measurement and optimization of the program will be required on a regular and ongoing basis. Impeccable writing skills and the ability to develop and write long- and short-form thought leadership materials is essential. Develop full funnel content marketing assets to support the entire buyer journey – 30%: Collaborates across functions to create effective content marketing plans that maps to every stage of the buyer journey. Ensure all content assets align with business objectives, audience needs and brand positioning to meet corporate growth objectives. Lead the planning, production and optimization of high-quality, multi-channel content that drives measurable engagement, nurtures leads and supports sales enablement at each stage of the funnel. Establish KPIs and dashboards to track how content influences pipeline growth, conversion rates, and customer retention. Use insights to refine the content mix, formats, and distribution strategies for maximum ROI across the buyer journey. Liaise with Digital and Growth Teams to provide custom content in support of marketing campaigns– 10%: Understand the basic best practices of the main website and social media channels, which content and approaches work on each and when/why, and how to publish content. Establish KPIs and dashboards to track how content influences pipeline growth, conversion rates, and customer retention. Use insights to refine the content mix, formats and distribution strategies for maximum ROI across the buyer journey. Required Qualifications Work Experience: 10 or more years. Education: Bachelors (Required). Preferred Qualifications Strategic Content Leadership: Ability to design and execute a content strategy that’s directly tied to business goals. Editorial & Storytelling Excellence: Mastery of transforming complex ideas into compelling narratives that resonate with different audiences. Data-Driven Performance Management: Skill in using analytics to measure content performance, derive insights, and continuously optimize campaigns. Experience: At least 8–10 years of progressive experience designing and managing large-scale content marketing strategies. Additional Job Requirements Remain in a stationary position for prolonged periods of time. Be adaptive and change priorities quickly; meet deadlines. Attention to detail. Operate computer programs and software. Ability to communicate effectively with audiences in person and in electronic formats. Day-to-day contact with others (co-workers and/or the public). Making independent decisions. Ability to work in a collaborative business environment in close quarters with peers and varying interruptions. Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity, gender expression, marital status, familial status, pregnancy status, genetic information, status as a victim of domestic violence, covered military or protected veteran status, disability, or any other applicable federal, state or local protected class, trait or status or that of persons with whom an applicant associates.
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