BILL
Senior Email & Lifecycle Marketing Manager
Join us as a Senior Email & Lifecycle Marketing Manager at BILL, where you will own our customer-facing messaging programs across the full lifecycle. This role will focus on trial and customer onboarding, feature and product adoption, cross-sell and upsell, and reactivation campaigns. We believe in empowering businesses that drive our economy by replacing outdated financial processes with innovative tools. We help businesses make smarter decisions and gain control of their operations, and we’re creating the future of financial automation so businesses can spend more time on what matters. Key Responsibilities: Strategy & Roadmap: Co-develop lifecycle marketing strategy with Customer Marketing and Product Marketing to ensure messaging, tone, and timing are aligned across all channels. Execution & Optimization: Own key lifecycle growth targets and be directly accountable for delivering measurable impact on these metrics through email and in-app programs. Analytics & Reporting: Track and report KPIs across lifecycle programs and partner with analytics, GTM Ops, Customer Marketing, and Product Marketing to develop dashboards and actionable insights. Cross-Functional Collaboration: Work with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels. Asset & Process Management: Maintain an organized inventory of email assets, templates, automation flows, and Pendo experiences, and document and standardize processes for consistent execution. Qualifications: 7+ years of email or lifecycle marketing experience in B2B SaaS or similar environment. Deep expertise with marketing automation platforms and familiarity with Pendo or similar in-app engagement platforms. Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes. Strong segmentation, testing, and analytics skills with ability to translate insights into action. The estimated salary range for this role is $135,300—$169,200 USD for our San Jose based role, and $115,100—$143,900 USD for our Draper, UT office location. We offer a competitive benefits package that includes medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits. BILL is an Equal Opportunity Employer, and we welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com.
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Join us as a Senior Email & Lifecycle Marketing Manager at BILL, where you will own our customer-facing messaging programs across the full lifecycle. This role will focus on trial and customer onboarding, feature and product adoption, cross-sell and upsell, and reactivation campaigns. We believe in empowering businesses that drive our economy by replacing outdated financial processes with innovative tools. We help businesses make smarter decisions and gain control of their operations, and we’re creating the future of financial automation so businesses can spend more time on what matters. Key Responsibilities: Strategy & Roadmap: Co-develop lifecycle marketing strategy with Customer Marketing and Product Marketing to ensure messaging, tone, and timing are aligned across all channels. Execution & Optimization: Own key lifecycle growth targets and be directly accountable for delivering measurable impact on these metrics through email and in-app programs. Analytics & Reporting: Track and report KPIs across lifecycle programs and partner with analytics, GTM Ops, Customer Marketing, and Product Marketing to develop dashboards and actionable insights. Cross-Functional Collaboration: Work with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels. Asset & Process Management: Maintain an organized inventory of email assets, templates, automation flows, and Pendo experiences, and document and standardize processes for consistent execution. Qualifications: 7+ years of email or lifecycle marketing experience in B2B SaaS or similar environment. Deep expertise with marketing automation platforms and familiarity with Pendo or similar in-app engagement platforms. Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes. Strong segmentation, testing, and analytics skills with ability to translate insights into action. The estimated salary range for this role is $135,300—$169,200 USD for our San Jose based role, and $115,100—$143,900 USD for our Draper, UT office location. We offer a competitive benefits package that includes medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits. BILL is an Equal Opportunity Employer, and we welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com.
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