Axon Enterprise
Overview
At Axon, we’re on a mission to Protect Life. We’re explorers pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. We value candor, care, and diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change while growing as you work hard for a mission that matters at a company where you matter. Your Impact
As a Growth Marketing Manager supporting Axon’s Enterprise team, you’ll help build awareness and demand among key decision makers and influencers in target Enterprise verticals including Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers and others. You’ll create and execute campaigns, vertical-focused webinars, and partner with Sales to deliver localized, relevant experiences to customers. You’ll support GTM efforts with strong project management, stakeholder communication, and a passion for connecting new audiences to Axon’s mission. Location:
Denver/Boulder or Scottsdale or Seattle This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. Team members are expected to work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. In-office collaboration fosters teamwork, mentorship and shared success. What You’ll Do
Execute campaigns across digital, field, and content channels, focusing on building ABM programs by vertical Manage Demandbase as the key marketing ABM platform for lead generation Manage campaign timelines, asset requests, and internal workflows Collaborate with Product Marketing, Demand Gen, Events, and Sales Support campaign reporting and stakeholder updates Coordinate creative reviews and content updates for target audiences Work with Marketing Analytics to track campaign results around lead generation and conversion What You Bring
5–8 years of experience in field marketing, campaign execution, or vertical marketing Experience marketing to public sector or mission-aligned audiences preferred Strong attention to detail and ability to manage concurrent projects Excellent written and verbal communication skills Working knowledge of Salesforce, Demandbase, HubSpot, Sendoso, Monday.com, and related marketing tools Passion for public safety and customer-centric storytelling AI Expectations in This Role
You’ll use AI tools to support messaging drafts, content repurposing, meeting prep, and reporting summaries. AI will help you move faster and tailor campaigns for new and complex customer segments. Alignment with Axon’s Values
Aim Far – You help chart our future in new public safety markets Win Right – You bring care and clarity to how we show up Own It – You deliver on-time, aligned, and well-executed programs Join Forces – You partner closely with stakeholders across functions Be Obsessed – You listen to and reflect the customer’s needs Expect Candor – You speak directly and adapt quickly Boldly Go – You embrace the unknown, take smart risks 90 Days at Axon
First 30 Days Meet partners and audit vertical campaign content and messaging Understand current priorities and active projects across segments First 60 Days Launch or relaunch a campaign in collaboration with cross-functional teams Build a reporting and update cadence for your work 90 Days & Beyond Own execution across multiple verticals Help shape scalable GTM programs for Fire, EMS, Corrections, and Justice Benefits
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Fitness programs Emotional & mental wellness support Snacks in the office Benefits listed herein may vary depending on the nature of your employment and the location where you work. Axon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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At Axon, we’re on a mission to Protect Life. We’re explorers pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. We value candor, care, and diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change while growing as you work hard for a mission that matters at a company where you matter. Your Impact
As a Growth Marketing Manager supporting Axon’s Enterprise team, you’ll help build awareness and demand among key decision makers and influencers in target Enterprise verticals including Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers and others. You’ll create and execute campaigns, vertical-focused webinars, and partner with Sales to deliver localized, relevant experiences to customers. You’ll support GTM efforts with strong project management, stakeholder communication, and a passion for connecting new audiences to Axon’s mission. Location:
Denver/Boulder or Scottsdale or Seattle This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. Team members are expected to work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. In-office collaboration fosters teamwork, mentorship and shared success. What You’ll Do
Execute campaigns across digital, field, and content channels, focusing on building ABM programs by vertical Manage Demandbase as the key marketing ABM platform for lead generation Manage campaign timelines, asset requests, and internal workflows Collaborate with Product Marketing, Demand Gen, Events, and Sales Support campaign reporting and stakeholder updates Coordinate creative reviews and content updates for target audiences Work with Marketing Analytics to track campaign results around lead generation and conversion What You Bring
5–8 years of experience in field marketing, campaign execution, or vertical marketing Experience marketing to public sector or mission-aligned audiences preferred Strong attention to detail and ability to manage concurrent projects Excellent written and verbal communication skills Working knowledge of Salesforce, Demandbase, HubSpot, Sendoso, Monday.com, and related marketing tools Passion for public safety and customer-centric storytelling AI Expectations in This Role
You’ll use AI tools to support messaging drafts, content repurposing, meeting prep, and reporting summaries. AI will help you move faster and tailor campaigns for new and complex customer segments. Alignment with Axon’s Values
Aim Far – You help chart our future in new public safety markets Win Right – You bring care and clarity to how we show up Own It – You deliver on-time, aligned, and well-executed programs Join Forces – You partner closely with stakeholders across functions Be Obsessed – You listen to and reflect the customer’s needs Expect Candor – You speak directly and adapt quickly Boldly Go – You embrace the unknown, take smart risks 90 Days at Axon
First 30 Days Meet partners and audit vertical campaign content and messaging Understand current priorities and active projects across segments First 60 Days Launch or relaunch a campaign in collaboration with cross-functional teams Build a reporting and update cadence for your work 90 Days & Beyond Own execution across multiple verticals Help shape scalable GTM programs for Fire, EMS, Corrections, and Justice Benefits
Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Fitness programs Emotional & mental wellness support Snacks in the office Benefits listed herein may vary depending on the nature of your employment and the location where you work. Axon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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