Bask and Lather Co
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Brand Manager
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Bask and Lather Co About The Role We are seeking an experienced Brand Manager to own strategy, execution, and performance for our fast-growing beauty/haircare brand. This role will drive brand positioning, 360° campaigns, go-to-market launches, and retail marketing initiatives across digital, retail, and experiential channels. The ideal candidate brings a strong mix of strategic leadership, creative direction, and hands-on execution, with a deep understanding of multicultural and textured haircare consumers. Location: New York, NY (Hybrid) Department: Marketing Reports To: Head of Growth Salary $100,000 – $140,000 Key Responsibilities
Strategic Leadership: Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential. Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions. Use data and insights to inform positioning, messaging, targeting, and campaign strategy. Campaign Execution & Asset Development: Manage integrated 360° brand campaigns from concept through post-mortem across paid, owned, and earned media. Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams. Lead creative direction for brand and product photoshoots, including casting, location, and content usage strategy. Cross-Functional Collaboration: Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing. Drive execution for influencer activations, retail marketing, partnerships, and trade shows. Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touch-points. Retail & Channel Growth: Develop retail marketing toolkits, in-store signage, and co-branded activations. Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns. Insights & Optimization: Conduct competitive research and trend analysis to refine brand positioning and campaign strategy. Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations. Champion brand consistency and excellence across all consumer-facing assets and activations. Requirements
Strongly preferred: Experience in the textured haircare sector. 5–7 years of brand marketing experience, ideally in beauty, wellness, or consumer goods. Demonstrated success in leading 360° brand campaigns, GTM strategy, creative production, and event marketing. Experience in omni-channel and retail marketing, including wholesale and B2B support. Background in PR, content marketing, or brand partnerships. Experience working with paid media, retention, and creative teams to drive measurable growth. Strong project management skills and ability to juggle multiple priorities with cross-functional partners. Management experience or a desire to grow into a team lead role. Deep understanding of multicultural marketing, especially in textured haircare or adjacent categories. Proficiency in Google Workspace, Canva, Monday.com (or similar PM tools); familiarity with Klaviyo, Shopify, TikTok, and Amazon is a plus. Compensation & Benefits
Competitive salary: $120,000 – $140,000 base, commensurate with experience. Performance-based bonus eligibility. Comprehensive health, dental, vision, and retirement benefits. Employee product allowance and discounts. Professional development and growth opportunities. Why Join Us This is a chance to shape one of the fastest-growing brands in the beauty industry. As Brand Manager, you will have the opportunity to build meaningful connections with consumers, influence innovation, and drive strategies that elevate our brand in the global haircare market.
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Brand Manager
role at
Bask and Lather Co About The Role We are seeking an experienced Brand Manager to own strategy, execution, and performance for our fast-growing beauty/haircare brand. This role will drive brand positioning, 360° campaigns, go-to-market launches, and retail marketing initiatives across digital, retail, and experiential channels. The ideal candidate brings a strong mix of strategic leadership, creative direction, and hands-on execution, with a deep understanding of multicultural and textured haircare consumers. Location: New York, NY (Hybrid) Department: Marketing Reports To: Head of Growth Salary $100,000 – $140,000 Key Responsibilities
Strategic Leadership: Own brand strategy development and quarterly marketing calendars across digital, retail, and experiential. Lead GTM strategy and execution for all product launches, seasonal campaigns, partnerships, and retail promotions. Use data and insights to inform positioning, messaging, targeting, and campaign strategy. Campaign Execution & Asset Development: Manage integrated 360° brand campaigns from concept through post-mortem across paid, owned, and earned media. Oversee production of creative assets (photo, video, UGC, packaging, print) across internal and external teams. Lead creative direction for brand and product photoshoots, including casting, location, and content usage strategy. Cross-Functional Collaboration: Partner with Paid Media, Retention, Social, and Ops teams to align on priorities, messaging, and timing. Drive execution for influencer activations, retail marketing, partnerships, and trade shows. Collaborate with Product, Customer Experience, and E-commerce teams to ensure brand consistency at all touch-points. Retail & Channel Growth: Develop retail marketing toolkits, in-store signage, and co-branded activations. Support B2B and wholesale growth through strategic seeding, event alignment, and sell-through campaigns. Insights & Optimization: Conduct competitive research and trend analysis to refine brand positioning and campaign strategy. Track campaign performance and KPIs across channels, delivering post-campaign reports and optimizations. Champion brand consistency and excellence across all consumer-facing assets and activations. Requirements
Strongly preferred: Experience in the textured haircare sector. 5–7 years of brand marketing experience, ideally in beauty, wellness, or consumer goods. Demonstrated success in leading 360° brand campaigns, GTM strategy, creative production, and event marketing. Experience in omni-channel and retail marketing, including wholesale and B2B support. Background in PR, content marketing, or brand partnerships. Experience working with paid media, retention, and creative teams to drive measurable growth. Strong project management skills and ability to juggle multiple priorities with cross-functional partners. Management experience or a desire to grow into a team lead role. Deep understanding of multicultural marketing, especially in textured haircare or adjacent categories. Proficiency in Google Workspace, Canva, Monday.com (or similar PM tools); familiarity with Klaviyo, Shopify, TikTok, and Amazon is a plus. Compensation & Benefits
Competitive salary: $120,000 – $140,000 base, commensurate with experience. Performance-based bonus eligibility. Comprehensive health, dental, vision, and retirement benefits. Employee product allowance and discounts. Professional development and growth opportunities. Why Join Us This is a chance to shape one of the fastest-growing brands in the beauty industry. As Brand Manager, you will have the opportunity to build meaningful connections with consumers, influence innovation, and drive strategies that elevate our brand in the global haircare market.
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