JCPenney
Overview
Senior Director, Integrated Marketing — J.C. Penney Company, Inc., Plano, Texas. Lead the development and execution of fully integrated marketing campaigns that drive brand engagement, customer acquisition, and sales growth. Set campaign strategies, manage a team of integrated marketing managers, and coordinate with external agency partners and internal creative teams to shape JCPenney’s presence across paid, earned, owned, and shared channels. Responsibilities
Develop and lead the integrated marketing strategy to support key brand, seasonal, and partner initiatives. Translate business objectives into innovative, customer-centric campaigns that deliver measurable results. Ensure strategies are aligned with brand positioning and long-term growth objectives. Manage, mentor, and grow a team of integrated marketing managers responsible for campaign execution. Foster a collaborative and performance-driven culture that emphasizes creativity, accountability, and innovation. Provide clear direction, feedback, and career development opportunities for team members. Own relationships with integrated marketing agencies, ensuring alignment with JCPenney’s brand standards and objectives. Serve as the primary liaison between agency partners and internal stakeholders, ensuring flawless collaboration and execution. Negotiate agency scopes, deliverables, and budgets to maximize impact and ROI. Partner with Marketing teams, Creative, Media, PR, Loyalty, and Digital teams to ensure campaign strategies are aligned and consistent across touchpoints. Coordinate with internal creative and production teams to deliver cohesive and compelling content across channels. Ensure all campaign elements are integrated and delivered on time across departments. Establish KPIs and measure campaign effectiveness, sharing insights with executive leadership. Continuously optimize campaigns based on performance data, consumer insights, and market trends. Align marketing efforts with customer journey insights to enhance brand relevance and engagement. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred. 12+ years of progressive experience in integrated marketing, campaign management, or brand strategy. Proven track record of leading large-scale, multi-channel marketing campaigns in retail or consumer-facing industries. Strong leadership and team management skills with experience developing high-performing teams. Demonstrated ability to manage complex agency and partner relationships. Exceptional communication, presentation, and organizational skills. Data-driven mindset with the ability to translate analytics into actionable strategies; willingness to think creatively and test new marketing approaches. Pay Range: USD $152,500.00 - USD $253,750.00 /Yr.
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Senior Director, Integrated Marketing — J.C. Penney Company, Inc., Plano, Texas. Lead the development and execution of fully integrated marketing campaigns that drive brand engagement, customer acquisition, and sales growth. Set campaign strategies, manage a team of integrated marketing managers, and coordinate with external agency partners and internal creative teams to shape JCPenney’s presence across paid, earned, owned, and shared channels. Responsibilities
Develop and lead the integrated marketing strategy to support key brand, seasonal, and partner initiatives. Translate business objectives into innovative, customer-centric campaigns that deliver measurable results. Ensure strategies are aligned with brand positioning and long-term growth objectives. Manage, mentor, and grow a team of integrated marketing managers responsible for campaign execution. Foster a collaborative and performance-driven culture that emphasizes creativity, accountability, and innovation. Provide clear direction, feedback, and career development opportunities for team members. Own relationships with integrated marketing agencies, ensuring alignment with JCPenney’s brand standards and objectives. Serve as the primary liaison between agency partners and internal stakeholders, ensuring flawless collaboration and execution. Negotiate agency scopes, deliverables, and budgets to maximize impact and ROI. Partner with Marketing teams, Creative, Media, PR, Loyalty, and Digital teams to ensure campaign strategies are aligned and consistent across touchpoints. Coordinate with internal creative and production teams to deliver cohesive and compelling content across channels. Ensure all campaign elements are integrated and delivered on time across departments. Establish KPIs and measure campaign effectiveness, sharing insights with executive leadership. Continuously optimize campaigns based on performance data, consumer insights, and market trends. Align marketing efforts with customer journey insights to enhance brand relevance and engagement. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred. 12+ years of progressive experience in integrated marketing, campaign management, or brand strategy. Proven track record of leading large-scale, multi-channel marketing campaigns in retail or consumer-facing industries. Strong leadership and team management skills with experience developing high-performing teams. Demonstrated ability to manage complex agency and partner relationships. Exceptional communication, presentation, and organizational skills. Data-driven mindset with the ability to translate analytics into actionable strategies; willingness to think creatively and test new marketing approaches. Pay Range: USD $152,500.00 - USD $253,750.00 /Yr.
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