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CCL Global

Marketing Specialist

CCL Global, Houston, Texas, United States, 77246

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This range is provided by CCL Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

$60,000.00/yr - $75,000.00/yr Additional compensation types

Annual Bonus Job Overview

We are seeking a proactive, self-driven

Marketing Specialist

to serve as the sole marketing resource for CCL. This is a hands-on role, best suited to an independent contributor who thrives without direct oversight and can collaborate effectively with internal stakeholders. The individual will be responsible for shaping and executing CCL’s marketing initiatives, with a strong focus on content creation, brand positioning, and digital presence. Key Responsibilities: Develop and deliver consistent, engaging content to strengthen CCL’s brand, niche, and value proposition across all communication channels, including: LinkedIn posts Blogs & newsletters Company website (WordPress) Corporate brochures, presentations, and other collateral Build trust in the brand through

social proof campaigns

(e.g., customer feedback, reviews, testimonials, case studies, co-branding). Plan and execute

performance marketing campaigns , including LinkedIn Ads, Google Ads, retargeting, and gated content. Design and manage outreach sequences, ideally leveraging

HubSpot Marketing . Maintain and update the company’s

WordPress website , uploading new content (technical support available for complex needs). Provide marketing support for

event-based initiatives . Collaborate with external partners/agencies for

SEO and AEO

improvements. Qualifications & Experience: Bachelor's Degree in Marketing, Communications, or other relevant field. Proven experience in developing and managing

multi-channel marketing campaigns . Strong content creation skills (copywriting, brand storytelling, digital content). Demonstrated ability to run

social proof / trust-building campaigns . Hands-on experience with

performance advertising

(LinkedIn Ads, Google Ads, etc.). Familiarity with

HubSpot Marketing

(or similar marketing automation tools). Working knowledge of

WordPress CMS . Experience producing

short-form video content

with some editorial support. Ability to work independently, prioritize effectively, and communicate clearly with stakeholders. Preferred Skills: Experience in marketing within the staffing industry or another B2B professional services industry Strong analytical skills to measure and optimize campaign performance. Understanding of

SEO/AEO principles

(outsourced support available). Referrals increase your chances of interviewing at CCL Global by 2x Medical insurance Vision insurance 401(k)

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