Inside Higher Ed
Director, Account Management and Planning, University Marketing and Communicatio
Inside Higher Ed, Winston Salem, North Carolina, United States, 27104
Job Description
The Director, Account Management and Planning is responsible for creative, strategic, and timely management of partners’ marketing and communications needs. This position serves as a goal-oriented thinking partner, a collaborative project leader, a results-driven marketing professional, and the connection between University Marketing and Communications (UMC) and its partners. Essential Functions: Ensures work is on strategy to achieve University communications/marketing/branding goals Ensures work utilizes marketing industry best practices as applied to higher education Collaborates with multiple teams for successful project management (writes creative briefs, schedules and leads meetings, maintains timelines, provides status updates, gains internal and external approvals, analyzes success, and optimizes approach.) Develops and maintains partner relationships by providing consistent communication between UMC and partners. Handles multiple tasks easily, consistently meeting or exceeding deadlines and expectations. Provides leadership for the Account Management and Planning team through use of best practices, professional development, and industry knowledge as a seasoned professional Required Education, Knowledge, Skills, Abilities Bachelor’s degree and ten years of experience in communications, marketing, or related field Effective communication skills, both written and verbal A foundational understanding of branding, communications, advertising, public relations, & marketing and how they intersect to achieve an integrated marketing communications plan A foundational understanding of marketing and digital platforms and how to leverage them for an integrated marketing communications plan Strong planning and project management skills; specifically, the ability to move projects from concept to completion Ability to provide clarity, connection and consistency related to UMC, our partners, and projects in order to provide goal-oriented solutions Preferred Education, Knowledge, Skills, Abilities Marketing agency experience An understanding of higher education priorities and culture Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.
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The Director, Account Management and Planning is responsible for creative, strategic, and timely management of partners’ marketing and communications needs. This position serves as a goal-oriented thinking partner, a collaborative project leader, a results-driven marketing professional, and the connection between University Marketing and Communications (UMC) and its partners. Essential Functions: Ensures work is on strategy to achieve University communications/marketing/branding goals Ensures work utilizes marketing industry best practices as applied to higher education Collaborates with multiple teams for successful project management (writes creative briefs, schedules and leads meetings, maintains timelines, provides status updates, gains internal and external approvals, analyzes success, and optimizes approach.) Develops and maintains partner relationships by providing consistent communication between UMC and partners. Handles multiple tasks easily, consistently meeting or exceeding deadlines and expectations. Provides leadership for the Account Management and Planning team through use of best practices, professional development, and industry knowledge as a seasoned professional Required Education, Knowledge, Skills, Abilities Bachelor’s degree and ten years of experience in communications, marketing, or related field Effective communication skills, both written and verbal A foundational understanding of branding, communications, advertising, public relations, & marketing and how they intersect to achieve an integrated marketing communications plan A foundational understanding of marketing and digital platforms and how to leverage them for an integrated marketing communications plan Strong planning and project management skills; specifically, the ability to move projects from concept to completion Ability to provide clarity, connection and consistency related to UMC, our partners, and projects in order to provide goal-oriented solutions Preferred Education, Knowledge, Skills, Abilities Marketing agency experience An understanding of higher education priorities and culture Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.
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