Join Leaf Home, where we transform complicated home improvement tasks into simple achievements. With over 50% of homeowners concerned about home maintenance costs and efforts, we provide exceptional, all-encompassing experiences to ensure that every project is executed perfectly.
As a trusted partner for more than a million homeowners in the US and Canada, we are the largest direct-to-consumer provider of branded home services and products. Our innovative offerings, including the award-winning LeafFilter gutter protection system, have received accolades from renowned organizations like Good Housekeeping, Qualified Remodeler, Angi, and Consumer Reports.
We pride ourselves on having a team of extraordinary individuals. Our distinctive products and services are delivered with excellence through our extensive network of over 250 regional sales and installation offices and comprehensive support locations in New York and Hudson, Ohio. Leaf Home is consistently recognized as one of the fastest-growing private companies by Inc. 5000 and as a top employer nationally. Our employees enjoy a comprehensive range of benefits, including:
- Industry-leading compensation packages
- Fully paid health, dental, and vision insurance
- 401k with company match
- Paid time off, including parental leave
- Personalized career development programs
- On-demand lunch program
- Childcare assistance
- Free gym membership
- Employee assistance programs for legal and financial planning
- Discount marketplace
- Employee Resource Groups focused on diversity and inclusion
Position Summary: The Event Marketing Manager is charged with building brand awareness and generating sales leads by recruiting, hiring, training, and managing a dynamic team of Event Marketers in their designated area. This role will also involve identifying direct-to-consumer events, overseeing budgets, planning resources, coordinating staff schedules, and ensuring successful event execution.
Essential Duties and Responsibilities:
- Design and implement event-based marketing initiatives that drive sales leads for follow-up by sales representatives.
- Identify and develop an event calendar for the Event Marketers in the designated area.
- Manage budgeting and staffing for local events.
- Attend and oversee various events, including trade shows, fairs, and community gatherings to generate new sales leads.
- Coordinate the setup and breakdown of marketing materials and equipment.
- Collaborate with local Operations and Installation Managers to enhance brand visibility.
- Recruit, train, and develop Event Marketers while establishing clear goals and performance metrics.
- Create organized plans and timelines for effective communication across the organization.
- Track and report on event performance metrics to assess ROI.
- Surpass established sales lead quotas based on key performance indicators.
- Perform additional tasks as assigned by supervisors.
Experience and Minimum Qualifications:
- Bachelor's degree preferred or equivalent combination of education and experience.
- Minimum of 2 years in a managerial role.
- Proficient in recruiting and training.
- Experience with large-scale budgeting and planning.
- Exceptional written and verbal communication skills.
- Self-motivated with the ability to manage and mentor others.
- Capability to manage multiple priorities simultaneously.
- Strong organizational and planning skills.
- Knowledge of current best practices and innovative strategies in event marketing.
- Willingness to work evenings and weekends for scheduled events.
- Adept at shifting focus between tasks as needed to meet diverse stakeholder demands.
- Ability to thrive in a fast-paced, team-oriented environment.
- Accountable and driven in achieving objectives.
- Attention to detail and an emphasis on efficiency.
- Excellent communication skills across various levels.
- Skilled at connecting ideas, evaluating arguments, and solving complex problems.
- Providing timely and empathetic service through various communication channels.
- Valid driver's license and reliable transportation for event attendance.
- Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, Access).
- Must be authorized to work in the country of employment without sponsorship.
Preferred Knowledge, Skills, Abilities or Certifications:
- Experience in lead generation and/or experiential marketing.
- Prior management experience in Direct-to-Consumer marketing.
- Experience with multi-unit management.
- Background in home improvement event marketing.
Travel Requirements: More than 50% domestic travel is required.
Overtime/Additional Hours Requirements: Additional hours may be required (exempt positions).
Physical Requirements:
- Ability to work in various environments including indoor offices and outdoor settings.
- Light physical work, exerting up to 20 pounds of force occasionally.
Diversity and Inclusion Statement
Leaf Home is dedicated to creating a diverse workplace and is proud to be an equal opportunity employer, fostering an environment that values differences and promotes inclusion.
Equal Opportunity Statement
Leaf Home recruits, hires, trains, and promotes individuals in all job titles without regard to race, color, national origin, gender identity, sexual orientation, religion, age, veteran status, or physical/mental disability.
Americans with Disabilities Act Statement and Contact
Leaf Home honors the Americans with Disabilities Act. For assistance in the employment process, please contact the designated inquiry email.