VP, Brand Marketing - Remote Job at Confidential in Braintree

Vice President of Marketing Member-focused credit union Financial Services Non Profit savings and deposit products financial education auto personal and education loans robust online and mobile services and mortgage and home equity The Company is seeking a VP of Marketing to spearhead the evolution of its marketing function. This role is pivotal in shaping and scaling the marketing strategy, with a focus on blending creativity and data, brand development, and digital performance. The successful candidate will take full ownership of marketing efforts across digital, print, and experiential channels, crafting integrated, data-driven campaigns that enhance the brand and support business objectives. Key responsibilities include leading the development and execution of a comprehensive marketing strategy, overseeing digital, social, and email campaigns, and ensuring a consistent brand voice across all channels. The role demands a strategic, creative leader with a strong brand sensibility, performance marketing, and analytics expertise, and a proven track record in driving integrated, results-oriented campaigns. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' of progressive marketing experience, ideally in financial services, branding, or performance media. The role requires a self-starter with an entrepreneurial mindset, strong cross-functional leadership skills, and a background in project management and executional excellence. The candidate must be adept at performance measurement, and continuous optimization, and have experience in leading a team. A Bachelor's degree or higher in marketing, business, communications, or a related field is essential, with a strong analytical and quantitative grounding. The VP of Marketing will be expected to work closely with various business lines, developing marketing strategies that align with business needs and drive growth. Travel Percent Marketing Confidential