Integrity House is hiring: Marketing Manager in Newark

Join to apply for the Marketing Manager role at Integrity House

Title: Marketing Manager

Location: Integrity House - Newark

Are you searching for a fulfilling place to develop your career and make an impact? Join Integrity House, New Jersey’s oldest active nonprofit provider of compassionate care for individuals and families experiencing addiction and mental health conditions.

Integrity House seeks a Marketing Manager to lead marketing and communications activities that promote Integrity House’s programs and services, attract and convert audiences, and sustain Integrity House’s position as a leading provider of comprehensive, whole-person care.

Primary Duties And Responsibilities Of a Marketing Manager

• Develop and plan marketing and communications strategies to promote Integrity House services, programs, and fundraising campaigns across multiple channels.
• Analyze market trends, competitor strategies, and audience demographics to identify opportunities for growth and inform marketing strategies and campaigns.
• Research and identify strategic alliance opportunities including referral sources.
• Stay updated on industry trends, best practices, and emerging technologies in healthcare marketing to drive continuous improvement in marketing strategies and tactics.

Marketing & Communications Strategy

• Lead all aspects of digital marketing, including service marketing, SEO activities, digital advertising, social media marketing, and reputation management across search platforms.
• Maintain Integrity House website, which includes timely content updates and trouble-shooting with support from website maintenance vendor.
• Collaborate with Development staff to develop and execute digital fundraising campaigns and promote events.
• Manage relationships with external vendors, agencies, and partners, including graphic designers, printers, advertising agencies, and media outlets, to efficiently and effectively execute marketing campaigns and initiatives.

Content Creation & Brand Management

• Create engaging and impactful content for various materials and purposes, including, but not limited to annual reports, blog posts, social media posts, email newsletters, brochures, and promotional materials.
• Ensure brand integrity across all messages and visual assets.
• Develop a system for the collection of testimonials from clients and referral sources.

Public Relations & External Affairs

• Collaborate with team members and PR firm on PR and brand development activities.
• Coordinate stakeholder visits and external affairs when needed.

Performance Measurement & Analytics

• Monitor and analyze key performance indicators (KPIs) and analyze metrics to measure the effectiveness of marketing activities and campaigns.
• Provide actionable insights and regular reports to optimize performance and inform future strategies.

Preferred Qualifications For a Marketing Manager

• Bachelor’s degree in Marketing, Communications, English Literature, or a related field, required.
• Minimum of three (3) years’ experience in marketing and/or communications. Nonprofit experience preferred.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Demonstrated ability to manage multiple projects and achieve required deliverables by established deadlines.
• Exceptional writing and communication skills with the ability to engage diverse audiences.
• Strong knowledge of digital marketing tools and platforms, SEO, and content creation.
• Strong eye for visuals and graphic design experience through Adobe Illustrator, Adobe InDesign, and/or Canva.

To apply, please submit your resume and a link to your marketing portfolio. While not required, a cover letter is encouraged.

Work Schedule: Monday through Friday 9am-5pm, flexibility required based on business need

Our Exceptional Full-Time Benefits Package Includes

• Low Cost and Generous Medical and Prescription Coverage
• Employer Paid Dental
• Employer Paid Vision
• Employer Paid Life and AD&D
• Employer Paid Long Term Disability
• Employer Paid Health Reimbursement Account
• Generous Vacation, Sick, Personal and Holiday Time
• 403(b) Plan with a Dollar for Dollar Match up to 3% of Compensation
• Employee Assistance Plan
• Flexible Spending Account
• Commuter Benefit Plan
• Tuition Reimbursement – up to $4,000 annual
• Recognition Rewards
• Professional Development Assistance

We are an equal opportunities employer and welcome applications from diverse candidates.