Launch Potato
Overview
Lead Machine Learning Engineer, Ad Performance at Launch Potato. This role focuses on building scalable, production-ready ML systems to optimize advertising performance and revenue, while enhancing user experience. You will collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Responsibilities
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance Build scalable infrastructure to support real-time ad decisioning across millions of requests per day Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery Collaborate with global teams across product, data, and engineering to launch high-impact ad features Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage Qualifications
7+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using both mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem-solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills Compensation
Base salary: $165,000–$215,000 per year, paid semi-monthly. Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance. Company & Culture
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors, with brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We are a remote-first company with a diverse, inclusive culture. We value speed, ownership, and measurable impact. Equal Opportunity
We are proud to be an Equal Employment Opportunity employer. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, disability, or other protected characteristics.
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Lead Machine Learning Engineer, Ad Performance at Launch Potato. This role focuses on building scalable, production-ready ML systems to optimize advertising performance and revenue, while enhancing user experience. You will collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Responsibilities
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance Build scalable infrastructure to support real-time ad decisioning across millions of requests per day Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery Collaborate with global teams across product, data, and engineering to launch high-impact ad features Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage Qualifications
7+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using both mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem-solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills Compensation
Base salary: $165,000–$215,000 per year, paid semi-monthly. Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and personal performance. Company & Culture
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors, with brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. We are a remote-first company with a diverse, inclusive culture. We value speed, ownership, and measurable impact. Equal Opportunity
We are proud to be an Equal Employment Opportunity employer. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, disability, or other protected characteristics.
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