VML
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Manager ME&I, Marketing Analytics
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VML . Overview
We are seeking a highly analytical and strategic Marketing Analytics Manager to drive data-driven decision-making for our consumer and household products portfolio. This role translates complex marketing and sales data into actionable insights, directly influencing strategy and optimizing performance across various channels. This role requires a blend of technical prowess, strategic thinking, and exceptional communication skills to collaborate effectively with marketing, sales, product, leadership teams, and directly with the client. Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. We are seeking a highly analytical and strategic Marketing Analytics Manager to drive data-driven decision-making for our consumer and household products portfolio. This role will translate complex marketing and sales data into actionable insights, directly influencing strategy and optimizing performance across various channels. You will support marketing analytics, leveraging advanced tools and methodologies to uncover opportunities for growth and efficiency. This role requires a blend of technical prowess, strategic thinking, and exceptional communication skills to collaborate effectively with marketing, sales, product, leadership teams, and directly with the client. What You'll Do
Strategic Insight Generation: Lead the analysis of comprehensive marketing and sales data to identify key trends, opportunities, and challenges specific to consumer and household products. Provide strategic recommendations that directly impact marketing spend, product positioning, and campaign effectiveness. Performance Measurement & Optimization: Develop, implement, and maintain robust measurement frameworks for digital and traditional marketing campaigns, ensuring alignment with business objectives. Conduct in-depth performance analysis, including ROI and sales attribution modeling, for media, shopper, and e-commerce initiatives. Data Integration & Management: Synthesize large, disparate datasets from various sources, including web analytics platforms, CRM, media platforms, sales data (e.g., IRI/Nielsen/Retail Link), and shopper panel data (e.g., Numerator). Ensure data quality, consistency, and accessibility for analysis. Analytics & Modeling: Utilize statistical techniques, including linear and logarithmic regression, multivariate analysis, and predictive modeling, to understand consumer behavior, forecast sales, and optimize marketing mix. Reporting & Visualization: Design, develop, and automate dashboards and reports using tools like Tableau, Power BI, or similar platforms. Present analytical findings clearly to diverse audiences, including senior leadership, through engaging visuals and narratives. Experimentation & Testing: Design and execute A/B and multivariate tests for marketing campaigns and website experiences. Analyze results to derive actionable insights and inform optimization strategies. Cross-functional Collaboration: Partner with Marketing, Brand, Sales, Product Development, and IT teams to define analytical requirements and integrate insights into strategic planning and execution. Ad-hoc Analysis: Conduct deep-dive analyses on specific business questions, competitive landscapes, keyword performance, and social listening to provide timely insights. Who You Are
Strategic Thinker: Strong business acumen with the ability to connect analytical findings to broader business goals within the CP G industry. Analytical Problem Solver: Curious with a passion for data, capable of identifying problems, designing analytical solutions, and delivering clear recommendations. Exceptional Communicator: Able to articulate complex concepts to technical and non-technical stakeholders, fostering understanding and driving consensus. Collaborative Leader: Proactive team player who thrives in a cross-functional environment, mentoring junior analysts and fostering a data-driven culture. Detail-Oriented & Quality-Driven: Committed to accuracy and data integrity. What You'll Need
Minimum of 5+ years of progressive experience in marketing analytics, with a focus on the consumer and household products (CPG) sector. Proven experience analyzing and reporting on digital marketing efforts, including website performance, media campaigns, and e-commerce sales. Exposure to at least one major web analytics platform (e.g., Google Analytics 4, Adobe Analytics), including raw data extraction and validation. Strong experience with data visualization tools (e.g., Tableau, Power BI) for dashboard creation and reporting. Proficiency in SQL for data extraction and manipulation from various databases. Experience with statistical programming languages (e.g., Python, R) for advanced analytics, modeling, and automation. Hands-on experience with datasets relevant to CPG (e.g., IRI, Nielsen, Retail Link; Numerator; Nielsen Panel; CRM data; Google Ads, Meta Ads, DSPs). Solid understanding of statistical methodologies, A/B testing, and marketing mix modeling. Familiarity with cloud-based data platforms (e.g., Google Cloud Platform, AWS, Azure) and data warehousing concepts is a strong plus. Bachelors or Masters degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or related. Ability to manage multiple projects concurrently in a fast-paced environment. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Salary: $90,000 USD - $180,000 USD. We adopt a hybrid work model with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, please read our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. Seniority level
Not Applicable Employment type
Full-time Job function
Industries: Software Development We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Manager ME&I, Marketing Analytics
role at
VML . Overview
We are seeking a highly analytical and strategic Marketing Analytics Manager to drive data-driven decision-making for our consumer and household products portfolio. This role translates complex marketing and sales data into actionable insights, directly influencing strategy and optimizing performance across various channels. This role requires a blend of technical prowess, strategic thinking, and exceptional communication skills to collaborate effectively with marketing, sales, product, leadership teams, and directly with the client. Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. We are seeking a highly analytical and strategic Marketing Analytics Manager to drive data-driven decision-making for our consumer and household products portfolio. This role will translate complex marketing and sales data into actionable insights, directly influencing strategy and optimizing performance across various channels. You will support marketing analytics, leveraging advanced tools and methodologies to uncover opportunities for growth and efficiency. This role requires a blend of technical prowess, strategic thinking, and exceptional communication skills to collaborate effectively with marketing, sales, product, leadership teams, and directly with the client. What You'll Do
Strategic Insight Generation: Lead the analysis of comprehensive marketing and sales data to identify key trends, opportunities, and challenges specific to consumer and household products. Provide strategic recommendations that directly impact marketing spend, product positioning, and campaign effectiveness. Performance Measurement & Optimization: Develop, implement, and maintain robust measurement frameworks for digital and traditional marketing campaigns, ensuring alignment with business objectives. Conduct in-depth performance analysis, including ROI and sales attribution modeling, for media, shopper, and e-commerce initiatives. Data Integration & Management: Synthesize large, disparate datasets from various sources, including web analytics platforms, CRM, media platforms, sales data (e.g., IRI/Nielsen/Retail Link), and shopper panel data (e.g., Numerator). Ensure data quality, consistency, and accessibility for analysis. Analytics & Modeling: Utilize statistical techniques, including linear and logarithmic regression, multivariate analysis, and predictive modeling, to understand consumer behavior, forecast sales, and optimize marketing mix. Reporting & Visualization: Design, develop, and automate dashboards and reports using tools like Tableau, Power BI, or similar platforms. Present analytical findings clearly to diverse audiences, including senior leadership, through engaging visuals and narratives. Experimentation & Testing: Design and execute A/B and multivariate tests for marketing campaigns and website experiences. Analyze results to derive actionable insights and inform optimization strategies. Cross-functional Collaboration: Partner with Marketing, Brand, Sales, Product Development, and IT teams to define analytical requirements and integrate insights into strategic planning and execution. Ad-hoc Analysis: Conduct deep-dive analyses on specific business questions, competitive landscapes, keyword performance, and social listening to provide timely insights. Who You Are
Strategic Thinker: Strong business acumen with the ability to connect analytical findings to broader business goals within the CP G industry. Analytical Problem Solver: Curious with a passion for data, capable of identifying problems, designing analytical solutions, and delivering clear recommendations. Exceptional Communicator: Able to articulate complex concepts to technical and non-technical stakeholders, fostering understanding and driving consensus. Collaborative Leader: Proactive team player who thrives in a cross-functional environment, mentoring junior analysts and fostering a data-driven culture. Detail-Oriented & Quality-Driven: Committed to accuracy and data integrity. What You'll Need
Minimum of 5+ years of progressive experience in marketing analytics, with a focus on the consumer and household products (CPG) sector. Proven experience analyzing and reporting on digital marketing efforts, including website performance, media campaigns, and e-commerce sales. Exposure to at least one major web analytics platform (e.g., Google Analytics 4, Adobe Analytics), including raw data extraction and validation. Strong experience with data visualization tools (e.g., Tableau, Power BI) for dashboard creation and reporting. Proficiency in SQL for data extraction and manipulation from various databases. Experience with statistical programming languages (e.g., Python, R) for advanced analytics, modeling, and automation. Hands-on experience with datasets relevant to CPG (e.g., IRI, Nielsen, Retail Link; Numerator; Nielsen Panel; CRM data; Google Ads, Meta Ads, DSPs). Solid understanding of statistical methodologies, A/B testing, and marketing mix modeling. Familiarity with cloud-based data platforms (e.g., Google Cloud Platform, AWS, Azure) and data warehousing concepts is a strong plus. Bachelors or Masters degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, Marketing Analytics, or related. Ability to manage multiple projects concurrently in a fast-paced environment. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Salary: $90,000 USD - $180,000 USD. We adopt a hybrid work model with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, please read our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. Seniority level
Not Applicable Employment type
Full-time Job function
Industries: Software Development We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr