L.E.K. Consulting
Overview
Location: Boston, Chicago
The Website Specialist is part of the Global Digital Marketing Center of Excellence and assists the Digital Marketing Manager (Web) with operations of the firm’s global website and microsites. You will work in all areas of website marketing and help shape the web strategy from the ground up. You will collaborate with the Growth team to implement campaigns and support reporting efforts that demonstrate ROI. You will work directly with the web agency partner and play a key role in streamlining production processes.
The role also contributes to other Digital Marketing areas, including but not limited to digital campaign execution, analytics reporting, Pardot landing page insights & troubleshooting, and monitoring brand standards. The successful candidate has experience using a website CMS, an eye for user experience and design best practices, technical web knowledge, and strong project management skills.
The Website Specialist reports to L.E.K.’s Digital Marketing Manager for the Web.
Responsibilities
Assist the Digital Marketing Manager (Web) in creating web strategies and managing our web agency partner
Manage web projects and coordinate with the agency to resolve bugs and issues
Oversee daily web activities of the web resource based in India and act as intermediary for escalation
Identify and create production efficiencies in the web team and broader digital/marketing teams
Manage Google Analytics, Google Tag Manager, and tracking events as needed
Create campaign and data reports to establish benchmarks and provide ongoing insights on website evolution
Oversee SEO tracking and ensure it is maintained for all topics
Maintain website A/B testing program reports and tracking
Perform CMS tasks such as managing taxonomies, menus, and creating new templates/layouts
Manage general marketing inbox
Qualifications
4-6 years of website project management experience in a fast-paced professional services, B2B organization, or agency
Experience on a global B2B website via CMS (preferably Sitecore, OpenText, or Drupal)
Strong knowledge of web technologies and tools (Google Analytics GA4, Google Tag Manager, SEO tools like Ahrefs/Moz/SEMRush, advanced Excel)
Experience setting up GA4 reports and GTM events
Excellent project management and communication skills with the ability to handle multiple priorities
Able to use AI tools (e.g., ChatGPT, Perplexity) as a research tool beyond basic search
Proficient in MS Office (Excel, PowerPoint)
Working knowledge of Pardot forms and campaign structures
Experience collaborating with global teams across time zones
Bachelor’s degree required
This is not a developer or WordPress role
Information to apply
L.E.K. Consulting is an Equal Opportunity Employer
L.E.K. Consulting has a hybrid work model in place for our U.S. offices
In Illinois the base salary is between $75,000 - $100,000 (USD); placement within this range will vary based on experience and skill level. L.E.K. also offers a performance bonus, profit sharing and other benefits
In other locations, competitive pay is commensurate with the role and geography
Applicants must be legally authorized to work in the United States on a permanent basis without employer sponsorship. We are unable to consider candidates requiring visa sponsorship
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Other
Industries
Business Consulting and Services
Referrals increase your chances of interviewing at L.E.K. Consulting. Get notified about new Specialist jobs in Chicago, IL.
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The Website Specialist is part of the Global Digital Marketing Center of Excellence and assists the Digital Marketing Manager (Web) with operations of the firm’s global website and microsites. You will work in all areas of website marketing and help shape the web strategy from the ground up. You will collaborate with the Growth team to implement campaigns and support reporting efforts that demonstrate ROI. You will work directly with the web agency partner and play a key role in streamlining production processes.
The role also contributes to other Digital Marketing areas, including but not limited to digital campaign execution, analytics reporting, Pardot landing page insights & troubleshooting, and monitoring brand standards. The successful candidate has experience using a website CMS, an eye for user experience and design best practices, technical web knowledge, and strong project management skills.
The Website Specialist reports to L.E.K.’s Digital Marketing Manager for the Web.
Responsibilities
Assist the Digital Marketing Manager (Web) in creating web strategies and managing our web agency partner
Manage web projects and coordinate with the agency to resolve bugs and issues
Oversee daily web activities of the web resource based in India and act as intermediary for escalation
Identify and create production efficiencies in the web team and broader digital/marketing teams
Manage Google Analytics, Google Tag Manager, and tracking events as needed
Create campaign and data reports to establish benchmarks and provide ongoing insights on website evolution
Oversee SEO tracking and ensure it is maintained for all topics
Maintain website A/B testing program reports and tracking
Perform CMS tasks such as managing taxonomies, menus, and creating new templates/layouts
Manage general marketing inbox
Qualifications
4-6 years of website project management experience in a fast-paced professional services, B2B organization, or agency
Experience on a global B2B website via CMS (preferably Sitecore, OpenText, or Drupal)
Strong knowledge of web technologies and tools (Google Analytics GA4, Google Tag Manager, SEO tools like Ahrefs/Moz/SEMRush, advanced Excel)
Experience setting up GA4 reports and GTM events
Excellent project management and communication skills with the ability to handle multiple priorities
Able to use AI tools (e.g., ChatGPT, Perplexity) as a research tool beyond basic search
Proficient in MS Office (Excel, PowerPoint)
Working knowledge of Pardot forms and campaign structures
Experience collaborating with global teams across time zones
Bachelor’s degree required
This is not a developer or WordPress role
Information to apply
L.E.K. Consulting is an Equal Opportunity Employer
L.E.K. Consulting has a hybrid work model in place for our U.S. offices
In Illinois the base salary is between $75,000 - $100,000 (USD); placement within this range will vary based on experience and skill level. L.E.K. also offers a performance bonus, profit sharing and other benefits
In other locations, competitive pay is commensurate with the role and geography
Applicants must be legally authorized to work in the United States on a permanent basis without employer sponsorship. We are unable to consider candidates requiring visa sponsorship
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Other
Industries
Business Consulting and Services
Referrals increase your chances of interviewing at L.E.K. Consulting. Get notified about new Specialist jobs in Chicago, IL.
#J-18808-Ljbffr