BoF Careers
Brand Marketing Manager, PRO Activations, East, NA (Florida based)
BoF Careers, Nutley, New Jersey, us, 07110
Brand Marketing Manager, PRO Activations, East, NA (Florida based)
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. Position Overview Ralph Lauren is seeking a dynamic and seasoned Brand Marketing Manager, PRO Activations (East) to manage the development and strategic execution of marketing initiatives across the East region with focus on the Southeast. The Manager, Brand Activations (East) is responsible for building brand awareness and driving qualified traffic to PRO (Polo Retail Outlets) throughout the region with a vast knowledge of the Southeast. Responsibilities
Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives as well as meets commercial needs. Drive development of new customer acquisition and retention strategies. Develop and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to drive traffic, sales, and brand desirability & consideration. Identify high-potential regional brand partnerships to amplify brand visibility and engage key consumer segments. Support new store openings, tourism initiatives, and key seasonal moments to drive engagement and new customer acquisition. Partner with internal stakeholders, including retail management teams, corporate marketing, and creative team, to create best-in-class customer experiences that enhance brand affinity. Requirements
Management experience in retail field and stores. Bachelor's (B.A. or B.S.) from a four-year college or equivalent preferred. Computer proficiency (i.e. Word, Excel, PowerPoint, Outlook); ability or aptitude to learn technical applications quickly Brand store and event experience a must. Events management and local PR experience a plus. Weekend hours and travel required. Highly organized and detail-oriented with the capacity to successfully manage multiple projects simultaneously. Ability to work well under pressure in a fast-paced environment. Excellent written, verbal, and presentation skills. Ralph Lauren is an equal employment opportunity employer and welcomes applications from diverse candidates.
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Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. Position Overview Ralph Lauren is seeking a dynamic and seasoned Brand Marketing Manager, PRO Activations (East) to manage the development and strategic execution of marketing initiatives across the East region with focus on the Southeast. The Manager, Brand Activations (East) is responsible for building brand awareness and driving qualified traffic to PRO (Polo Retail Outlets) throughout the region with a vast knowledge of the Southeast. Responsibilities
Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives as well as meets commercial needs. Drive development of new customer acquisition and retention strategies. Develop and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to drive traffic, sales, and brand desirability & consideration. Identify high-potential regional brand partnerships to amplify brand visibility and engage key consumer segments. Support new store openings, tourism initiatives, and key seasonal moments to drive engagement and new customer acquisition. Partner with internal stakeholders, including retail management teams, corporate marketing, and creative team, to create best-in-class customer experiences that enhance brand affinity. Requirements
Management experience in retail field and stores. Bachelor's (B.A. or B.S.) from a four-year college or equivalent preferred. Computer proficiency (i.e. Word, Excel, PowerPoint, Outlook); ability or aptitude to learn technical applications quickly Brand store and event experience a must. Events management and local PR experience a plus. Weekend hours and travel required. Highly organized and detail-oriented with the capacity to successfully manage multiple projects simultaneously. Ability to work well under pressure in a fast-paced environment. Excellent written, verbal, and presentation skills. Ralph Lauren is an equal employment opportunity employer and welcomes applications from diverse candidates.
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