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Cella

Growth Subscription Marketing Manager

Cella, Irvine, California, United States, 92713

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We are a leading global technology provider headquartered in the United States, specializing in reliable networking devices and smart home products. We consistently rank as a top global provider of connectivity solutions and are committed to delivering innovative products that enhance people's lives. The

Growth Subscription Marketing Manager

will be responsible for driving subscription growth for our consumer electronics products, which complement our hardware offerings. This is a critical, high-impact role that involves developing and implementing strategies to significantly increase customer acquisition, retention, and overall subscription revenue. Location:

Irvine, California Job Type:

Permanent Compensation Range:

$140,000 - 165,000 per year Benefits include: Paid Holidays Medical Dental Vision 401k Responsibilities: Develop and execute comprehensive subscription growth strategies, with a primary focus on customer acquisition, engagement, and retention. Collaborate closely with product, core marketing, and sales teams to align growth strategies with product roadmaps and evolving customer needs. Analyze customer data and subscription metrics-including churn rate, ARPU (Average Revenue Per User), and Customer Lifetime Value-to identify significant opportunities for growth and improvement. Drive the creation and implementation of targeted marketing campaigns to boost subscription conversions. Lead pricing and packaging strategies to maximize revenue while ensuring high customer satisfaction. Monitor and analyze industry trends and competitor strategies to maintain a distinct competitive advantage. Manage partnerships and initiatives designed to expand subscription reach and adoption across relevant channels. Report on key performance indicators (KPIs) related to overall subscription growth. Qualifications: Education: Bachelor's degree in Business, Marketing, or a related field. Experience: Minimum of 5+ years of professional experience in subscription growth or SaaS marketing within the B2C space. Prior experience within a technology, mobile, or hardware-related company is highly preferred. A proven, verifiable track record of driving consumer subscription growth using methods such as in-app notifications, targeted email marketing campaigns, and lifecycle engagement strategies. Strong analytical capabilities with the ability to accurately interpret complex data and translate it into actionable, data-driven decisions. Excellent communication and collaboration skills necessary to work effectively with diverse cross-functional teams. Skills: Data Analysis Customer Relationship Management Forecasting Skills Automation of Marketing Strategies of Pricing Subscription Management Knowledge of Packaging and Processing Commercial Knowledge Acquisition of Customers Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

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