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Komatsu

Product Owner for Adobe CJA, AEP, and Target

Komatsu, Milwaukee, Wisconsin, United States, 53244

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Overview

Product Owner for Adobe CJA, AEP, and Target. Hybrid position located in Milwaukee, Wisconsin (53204-2941) with on-site expectations 2-3 days per week. Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton. Job Details

Posting Start Date: 2/11/25 Requisition ID: 32447 Onsite or Remote: Hybrid Position Job Purpose

Komatsu is embarking on an enterprise-wide initiative to transform our digital experience. This role will be responsible for driving performance optimization for the global marketing organization by delivering robust reporting and analysis utilizing Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP). Primary Responsibilities

Own the setup of dashboards and reports in Adobe CJA and support the configuration of AEP. Collaborate with marketing and business teams in multiple regions to track performance of multiple channels by creating dashboards and reports. Guide the implementation and roadmap of CJA and the AEP data collection processes. Develop foundational knowledge of business objectives, marketing activities and digital channels to produce analysis and insights that drive performance. This role will be required to be on-site 2-3 days a week in our office in Milwaukee or Chicago. Key Job Responsibilities

Marketing support: collaborate with stakeholders to craft insightful reports and dashboards addressing critical questions and measuring channel and campaign performance. Maintain partnership with regional marketing leaders to leverage CJA for a sophisticated digital analytics measurement program. Prepare, build and analyze cross-channel reports synthesizing performance and behavioral shifts into actionable insights. Serve as an Adobe platform SME guiding marketing teams through Adobe Analytics, Target and AEP capabilities. Advocate for A/B testing and personalized components using Adobe Target, and measure experiment results. Contribute to thought leadership by developing best practices and sharing knowledge in team sessions and community channels. AEP Product Ownership

Own the overall design, AEP schemas (XMD), datasets, and identity resolution. Design and document data collection plans for web/product analytics tools, including data layer specifications. Support AEP data ingestion, create data schemas, load data via connectors and APIs, and create segments. Customer Journey Analytics Product Ownership

Guide the implementation of Customer Journey Analytics. Build and maintain data views and connections in CJA to ingest additional data. Develop segmentation models, attribution frameworks and behavioral analytics. Personalization and Audience Activation

Enable real-time customer segmentation for Adobe Journey Optimizer (AJO) and Adobe Target. Develop audience activation strategies for personalized experiences across web, mobile, and email. Integrate AEP with marketing automation, ad platforms, and third-party tools. Qualifications/Requirements

Bachelor's degree in computer science, marketing or a related field Minimum of 2 years experience building dashboards and reports in CJA with various business teams Minimum of 2 years hands-on experience with Adobe Customer Journey Analytics Minimum of 2 years in digital analytics, including tag management systems, advertising tracking pixels and data stitching Working knowledge of SQL, Python, JavaScript, and APIs for data processing and automation Minimum of 2 years hands-on operational knowledge with Adobe Experience Platform, including CJA; AEP experience is essential Hands-on AEP integration and data collection: experience with Adobe Data Collection and integration with AEP Experience with data governance, compliance and privacy regulations Nice to have: hands-on experience with Adobe Target, CDP and AJO Strong organizational and presentation skills; ability to manage multiple tasks, meet deadlines and collaborate across teams Additional Information

Pay and Benefits: The base pay for this role is between

$88,100 and $110,100 . The actual offer will consider factors including experience and location. Employees may be eligible for a bonus based on corporate and individual performance or at Komatsu's discretion. Benefits:

Comprehensive medical and dental coverage, retirement benefits, and reimbursement for certain educational expenses including tuition. Benefits programs subject to eligibility requirements. Learn more about

Komatsu Benefits . Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Apply now: Helping all candidates find great careers is our goal. The information you provide here is secure and confidential. We are directing you to the original job posting. Please apply directly for this job at the employer’s website.

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