VP, Brand, Content and Communications Strategy

Role Summary Senior strategic leader who connects brand strategy to channel-specific communications and content systems (paid, owned, earned, and shared) without losing the master brand narrative. Operates at the intersection of strategy, media, creative, data science, and production to architect outcomes (awareness → consideration → conversion → loyalty) and the operating models that deliver them. Understands how to intersect with media, social, CRM, and analytics leads efficiently. What you’ll do Brand → Comms Architecture Translate brand positioning and growth objectives into comms frameworks (JTBD, role of channel, messaging ladders, creative territories, and proof-point maps). Build integrated channel strategies across social, influencer, CRM, web, media, search, PR, and experiential with clear roles, KPIs, and creative implications. Content System Design Define modular content models (hero/hub/help; evergreen vs. moment; tentpoles & spikes) and connection plans tied to audience segments and journey stages. Establish message hierarchies, narrative pacing, and asset toolkits that scale across markets, publishers, and personas. Audience, Signals & Insights Synthesize quant/qual, social listening, search trends, and media signals into sharp opportunities and testable hypotheses. Partner with data science to create actionable segment playbooks and decisioning rules for personalization. Orchestration with Media & Creative Work shoulder-to-shoulder with media to set flighting, formats, and investment phasing; with creative to brief into platform-native ideas and content franchises. Convert strategy into crystal-clear briefs, stimulus, and success criteria; pressure-test concepts for channel fit and effectiveness. Measurement & Learning Agenda Define north-star metrics and diagnostic KPIs by objective and channel; set test-and-learn roadmaps (creative, audience, offer, placement). Partner with analytics to build dashboards and narrative readouts; turn performance into next-round strategy. Content Operations & Governance Design workflows across brand, legal, media, production, and creators; set SLAs, taxonomy, and tagging for asset reuse and searchability. Define governance for brand safety, UGC, creator contracts, disclosures, and cultural risk escalation. Client Leadership & Growth Serve as day-to-day strategic lead for senior client stakeholders; frame problems, make choices, and drive alignment. Contribute to organic growth and new business with compelling narratives, cases, and work plans. Cross-Holding Company Integration Navigate matrixed environments (creative, media, PR, commerce, data) to unlock integrated plans and shared outcomes. What you’ve shipped (portfolio expectations) Comms architectures that ladder from brand platform to channel playbooks. Multi-audience content systems with measurable lift (brand + performance). Test-and-learn programs that demonstrably improved CAC/LTV, brand lift, or content efficiency. Qualifications 8–12+ years in content strategy, comms planning, or integrated brand strategy within an agency, consultancy, or platform; VP or Group Director experience preferred. Proven leadership in complex, enterprise client environments. Strong fluency in paid/owned/earned/social, creator economies, CRM/lifecycle, search/SEO, media, and PR integration. Comfortable converting research and performance data into decisive recommendations; literacy in MMM, MTA, incrementality, and brand lift studies. Excellent briefing, storytelling, and C-suite communication skills; able to move from whiteboard to boardroom. Nice-to-have Experience within the higher education space

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