CarMax
Overview
At CarMax, we are industry disruptors. At the heart of our innovation is new digital products. Working on many different aspects of the customer experience, our Senior Engineers research and discover new opportunities and shape products to fulfill them. From inception to completion, you will develop tools and technology, learning quickly from our spirit of experimentation. You will have a direct impact on improving the performance of our business and ensuring customers can buy the vehicles they want in a way that is right for them! We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Engineer with expertise in marketing technology, email development, and platform integration. The ideal candidate has extensive experience in SFMC implementations and excels at developing high-performance email marketing solutions. If you are passionate about driving impactful marketing campaigns, we encourage you to apply. Responsibilities
Build and manage cloud pages using content blocks and HTML/CSS, including forms, surveys, and dynamic content. Design and execute marketing automation workflows using Email Studio, Journey Builder, Automation Studio, and Data Extensions. Collaborate with cross-functional teams to ensure seamless integration between SFMC and Salesforce Core, as well as other platforms. Implement, customize, and optimize email templates, journeys, automations, and cloud pages to enhance campaign performance. Ensure compliance with email laws and best practices, including CAN-SPAM, GDPR, and other regulations. Qualifications
Bachelor’s degree in computer science, a related field, or equivalent alternative education, skills, and/or practical experience is required 5+ years of hands-on experience in Salesforce Marketing Cloud, with a focus on email marketing and automation. Extensive experience in SFMC platform configuration, automation, and journey orchestration. Strong understanding of email deliverability, compliance standards, and A/B testing methodologies. Experience working with Litmus or Email on Acid for email testing. Experience with OOTB and custom Preference Centers is a plus. Experience implementing MobileConnect and MobilePush is an advantage. Strong problem-solving skills with the ability to troubleshoot and resolve technical issues effectively. Excellent communication skills, with the ability to work collaboratively with stakeholders at various levels. Preferred Skills
Integration experience with Salesforce Core and other platforms. In-depth knowledge of SFMC platform end-to-end functionalities, including cloud pages, automation, journeys, and data handling. Work Location and Arrangement
This role will be based out of the Richmond, VA CarMax Technology Innovation Center or the Dallas, TX Technology Hub and have a Hybrid work arrangement. Work Authorization
Candidates must be legally authorized to work for any U.S. employer on a full-time basis. Sponsorship will be considered for this specific role. Seniority level
Associate Employment type
Full-time Job function
Marketing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
At CarMax, we are industry disruptors. At the heart of our innovation is new digital products. Working on many different aspects of the customer experience, our Senior Engineers research and discover new opportunities and shape products to fulfill them. From inception to completion, you will develop tools and technology, learning quickly from our spirit of experimentation. You will have a direct impact on improving the performance of our business and ensuring customers can buy the vehicles they want in a way that is right for them! We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Engineer with expertise in marketing technology, email development, and platform integration. The ideal candidate has extensive experience in SFMC implementations and excels at developing high-performance email marketing solutions. If you are passionate about driving impactful marketing campaigns, we encourage you to apply. Responsibilities
Build and manage cloud pages using content blocks and HTML/CSS, including forms, surveys, and dynamic content. Design and execute marketing automation workflows using Email Studio, Journey Builder, Automation Studio, and Data Extensions. Collaborate with cross-functional teams to ensure seamless integration between SFMC and Salesforce Core, as well as other platforms. Implement, customize, and optimize email templates, journeys, automations, and cloud pages to enhance campaign performance. Ensure compliance with email laws and best practices, including CAN-SPAM, GDPR, and other regulations. Qualifications
Bachelor’s degree in computer science, a related field, or equivalent alternative education, skills, and/or practical experience is required 5+ years of hands-on experience in Salesforce Marketing Cloud, with a focus on email marketing and automation. Extensive experience in SFMC platform configuration, automation, and journey orchestration. Strong understanding of email deliverability, compliance standards, and A/B testing methodologies. Experience working with Litmus or Email on Acid for email testing. Experience with OOTB and custom Preference Centers is a plus. Experience implementing MobileConnect and MobilePush is an advantage. Strong problem-solving skills with the ability to troubleshoot and resolve technical issues effectively. Excellent communication skills, with the ability to work collaboratively with stakeholders at various levels. Preferred Skills
Integration experience with Salesforce Core and other platforms. In-depth knowledge of SFMC platform end-to-end functionalities, including cloud pages, automation, journeys, and data handling. Work Location and Arrangement
This role will be based out of the Richmond, VA CarMax Technology Innovation Center or the Dallas, TX Technology Hub and have a Hybrid work arrangement. Work Authorization
Candidates must be legally authorized to work for any U.S. employer on a full-time basis. Sponsorship will be considered for this specific role. Seniority level
Associate Employment type
Full-time Job function
Marketing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr