AICPA
Senior Manager - Business Intelligence & Insights
AICPA, Durham, North Carolina, United States, 27703
About the Role:
You will lead the strategy and delivery of Market Intelligence within the Experience function, with a focus on driving business growth through insights. You will identify opportunities and threats, develop intelligence-led strategies and maximize data usage to enhance marketing, web, and sales performance. You will have experience in business operations, analytics, and data visualization to create insights, improve outcomes, and ensure collaboration among our teams. You will report to the Vice President - Marketing Operations.
You Will:
Lead a team in a manner consistent with our Behaviors and Management Charter
Develop market (including competitive) intelligence solutions to help a diverse set of partners explore data and uncover new insights that can be translated into action.
Partner with other teams to offer strategic insights, review and translate findings, make applicable recommendations, measure success of programs and provide insight into how to improve personalization use cases.
Develop multiple audience, marketing, product-based, operational and executive dashboards in Power BI or Tableau. Summarize data and provide analysis.
Stay up to date with the latest BI and data analytics technologies, and industry trends.
Use a hybrid work schedule
You will lead the strategy and delivery of Market Intelligence within the Experience function, with a focus on driving business growth through insights. You will identify opportunities and threats, develop intelligence-led strategies and maximize data usage to enhance marketing, web, and sales performance. You will have experience in business operations, analytics, and data visualization to create insights, improve outcomes, and ensure collaboration among our teams. You will report to the Vice President - Marketing Operations.
You Will:
Lead a team in a manner consistent with our Behaviors and Management Charter
Develop market (including competitive) intelligence solutions to help a diverse set of partners explore data and uncover new insights that can be translated into action.
Partner with other teams to offer strategic insights, review and translate findings, make applicable recommendations, measure success of programs and provide insight into how to improve personalization use cases.
Develop multiple audience, marketing, product-based, operational and executive dashboards in Power BI or Tableau. Summarize data and provide analysis.
Stay up to date with the latest BI and data analytics technologies, and industry trends.
Use a hybrid work schedule