Cox
Overview
At The Atlanta Journal-Constitution (AJC), our mission is to be the most essential and engaging source of news for the people of Atlanta, Georgia and the South. As we transition from a historic daily newspaper to a dynamic modern media company, we are seeking a talented Lead Analyst, Growth & Revenue Insights to join our team. The AJC believes that when you cover the South, you uncover the nation. It's a belief that's produced award-winning journalism, elevated our community, and captured the substance and soul of our hometown. The Atlanta Journal-Constitution (AJC) is evolving from a legacy newspaper into a modern digital media company, committed to delivering credible, compelling journalism that informs and engages Atlantans and the broader South. We are accelerating this transformation by building the intelligence layer that powers both subscriber growth and advertising revenue. This role sits at the intersection of product, growth, marketing, and ad sales. It analyzes the entire consumer lifecycle—from acquisition and retention to engagement and winback—while enabling the sales team to better understand audiences, value propositions, and advertiser performance. This is a business intelligence and lifecycle analytics role that connects how we acquire, engage, and retain users with how those audiences drive value for our advertisers. What You’ll Do
Lifecycle & Subscriber Analytics
Analyze the full customer journey (hourglass model): acquisition, activation, engagement, retention, churn, and winback. Develop lifecycle KPIs and dashboards that reflect both funnel health and long-term subscriber value. Partner with Growth Marketing and Product to measure campaign impact, feature adoption, and retention strategies.
Ad Sales & Audience Insights
Build dashboards and reporting for the Ad Sales team to highlight audience reach, engagement, and segment performance. Develop insights that help position AJC audiences for advertisers—e.g., demographics, behavior, geography, and content affinity. Partner with Sales leadership to design reporting that demonstrates advertiser ROI and campaign performance.
Business Intelligence & Data Modeling
Build Tableau dashboards that unify lifecycle, subscription, and audience/ad performance data. Work with Data Engineering to design and enhance dbt models that power BI reporting for both subscription and advertising use cases. Define governed metrics and sources of truth across revenue teams (subscriptions + ads).
Experimentation & Advanced Analysis
Support A/B testing and marketing experiments; analyze impacts on acquisition, engagement, and retention. Conduct deep-dive analyses into churn drivers, ad campaign performance, and high-value audience behaviors. Apply cohort, segmentation, and LTV analysis to guide both growth strategies and advertiser positioning.
Cross-Functional Partnership & Storytelling
Act as the lead analytics partner for Growth Marketing, Product, and Ad Sales. Deliver clear, visual narratives that tie audience behaviors to both subscriber and advertiser value. Mentor analysts and evangelize BI and lifecycle best practices across the organization.
Who You Are
Requirements and Qualifications Bachelor's Degree + 6 years related experience 6+ years in analytics, BI, lifecycle marketing, or advertising/media analytics. Proficiency in SQL (Snowflake preferred) and experience with dbt or modern ELT workflows. Strong Tableau (or BI equivalent) skills—you can design dashboards that drive both strategic and revenue conversations. Experience with product/lifecycle analytics tools (Amplitude, Mixpanel, GA4). Must have knowledge of both subscription and advertising business models, and how they intersect. Clear communication and data storytelling skills—you can influence decisions across editorial, product, growth, and sales. Must live near Atlanta and be willing to commute to our midtown office minimum of 2 days a week. Bonus: Experience in news/media, consumer platforms, or ad tech. Compensation & Benefits
Compensation: $99,000 - $165,000 per year. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, seven paid holidays throughout the calendar year, and up to 160 hours of paid wellness annually. Additional paid time off may be available for bereavement, voting, jury duty, volunteer time off, military leave, and parental leave.
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At The Atlanta Journal-Constitution (AJC), our mission is to be the most essential and engaging source of news for the people of Atlanta, Georgia and the South. As we transition from a historic daily newspaper to a dynamic modern media company, we are seeking a talented Lead Analyst, Growth & Revenue Insights to join our team. The AJC believes that when you cover the South, you uncover the nation. It's a belief that's produced award-winning journalism, elevated our community, and captured the substance and soul of our hometown. The Atlanta Journal-Constitution (AJC) is evolving from a legacy newspaper into a modern digital media company, committed to delivering credible, compelling journalism that informs and engages Atlantans and the broader South. We are accelerating this transformation by building the intelligence layer that powers both subscriber growth and advertising revenue. This role sits at the intersection of product, growth, marketing, and ad sales. It analyzes the entire consumer lifecycle—from acquisition and retention to engagement and winback—while enabling the sales team to better understand audiences, value propositions, and advertiser performance. This is a business intelligence and lifecycle analytics role that connects how we acquire, engage, and retain users with how those audiences drive value for our advertisers. What You’ll Do
Lifecycle & Subscriber Analytics
Analyze the full customer journey (hourglass model): acquisition, activation, engagement, retention, churn, and winback. Develop lifecycle KPIs and dashboards that reflect both funnel health and long-term subscriber value. Partner with Growth Marketing and Product to measure campaign impact, feature adoption, and retention strategies.
Ad Sales & Audience Insights
Build dashboards and reporting for the Ad Sales team to highlight audience reach, engagement, and segment performance. Develop insights that help position AJC audiences for advertisers—e.g., demographics, behavior, geography, and content affinity. Partner with Sales leadership to design reporting that demonstrates advertiser ROI and campaign performance.
Business Intelligence & Data Modeling
Build Tableau dashboards that unify lifecycle, subscription, and audience/ad performance data. Work with Data Engineering to design and enhance dbt models that power BI reporting for both subscription and advertising use cases. Define governed metrics and sources of truth across revenue teams (subscriptions + ads).
Experimentation & Advanced Analysis
Support A/B testing and marketing experiments; analyze impacts on acquisition, engagement, and retention. Conduct deep-dive analyses into churn drivers, ad campaign performance, and high-value audience behaviors. Apply cohort, segmentation, and LTV analysis to guide both growth strategies and advertiser positioning.
Cross-Functional Partnership & Storytelling
Act as the lead analytics partner for Growth Marketing, Product, and Ad Sales. Deliver clear, visual narratives that tie audience behaviors to both subscriber and advertiser value. Mentor analysts and evangelize BI and lifecycle best practices across the organization.
Who You Are
Requirements and Qualifications Bachelor's Degree + 6 years related experience 6+ years in analytics, BI, lifecycle marketing, or advertising/media analytics. Proficiency in SQL (Snowflake preferred) and experience with dbt or modern ELT workflows. Strong Tableau (or BI equivalent) skills—you can design dashboards that drive both strategic and revenue conversations. Experience with product/lifecycle analytics tools (Amplitude, Mixpanel, GA4). Must have knowledge of both subscription and advertising business models, and how they intersect. Clear communication and data storytelling skills—you can influence decisions across editorial, product, growth, and sales. Must live near Atlanta and be willing to commute to our midtown office minimum of 2 days a week. Bonus: Experience in news/media, consumer platforms, or ad tech. Compensation & Benefits
Compensation: $99,000 - $165,000 per year. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, seven paid holidays throughout the calendar year, and up to 160 hours of paid wellness annually. Additional paid time off may be available for bereavement, voting, jury duty, volunteer time off, military leave, and parental leave.
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