prAna
This is a hybrid role based out of our HQ office near Carlsbad, CA. The expectation is for employees to be in-office 4 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion.
The Site Merchandising Manager is responsible for driving the digital merchandising strategy and execution for prAna’s eCommerce business. This role blends creative storytelling with data-driven decision-making to optimize product presentation, navigation, and conversion across prAna’s digital platforms.
About The Position
The Site Merchandising Manager will be product obsessed, leading initiatives that elevate the consumer experience, align with brand values, and support business growth. Through a deep understanding of the consumer, product, marketplace, and emerging technologies, this role will set the vision and strategic execution of digital merchandising, transforming the direct-to-consumer experience for prAna. How You’ll Make a Difference
Develop and execute go-to-market product-forward merchandising strategies and site feature enhancements that improve product discovery, storytelling, and conversion across prAna’s eCommerce site. Digital Merchandising Strategy
Ensure digital product experiences are ready for seasonal campaign launches. Site Optimization & Execution
Oversee daily and seasonal site merchandising updates including categorization, sorting, filtering, attribution, and content readiness for product launches and campaigns. Cross-Functional Collaboration
Partner with merchandising, marketing, creative, planning, and technology teams to align on assortment strategies, campaign execution, and site enhancements. Consumer Experience & Innovation
Lead initiatives to improve guided selling, virtual fitting, and personalized product recommendations. Analytics & Performance
Analyze site metrics, product performance, and consumer behavior to drive merchandising decisions and continuous improvement. Team Leadership
Foster a high-performance culture focused on collaboration, innovation, and results. YOU ARE
An advocate of the prAna brand who believes in our product and mission Obsessed with eCommerce experiences and energized by emerging trends, consumer behavior and complex user journeys A relentless problem-solver dedicated to creating a positive consumer experience while delivering on business objectives Detail-oriented and highly organized with a strong sense of urgency and follow-through Comfortable in a fast-paced, deadline-oriented environment of multiple, competing priorities An excellent communicator, effectively collaborating and coordinating tasks/projects with key, cross functional stakeholders YOU HAVE
5-8 years’ experience in ecommerce site merchandising coupled with direct management of individual contributors within organization(s) of digital maturity, preferably in apparel or lifestyle brands Demonstrated track record of effectively managing cross-functional projects across teams Thorough knowledge of Salesforce or Shopify, PIM system, site search, and product recommendation tools Proficiency in tools such as Adobe Analytics, PowerBI, Excel, and PowerPoint Applied knowledge of agile methodology and experience working with Product Owners Strong understanding of digital shopping behavior, UX/UI principles, and retail metrics General knowledge of product lifecycle management, buying or planning, and brand marketing strategy preferred Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
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The Site Merchandising Manager will be product obsessed, leading initiatives that elevate the consumer experience, align with brand values, and support business growth. Through a deep understanding of the consumer, product, marketplace, and emerging technologies, this role will set the vision and strategic execution of digital merchandising, transforming the direct-to-consumer experience for prAna. How You’ll Make a Difference
Develop and execute go-to-market product-forward merchandising strategies and site feature enhancements that improve product discovery, storytelling, and conversion across prAna’s eCommerce site. Digital Merchandising Strategy
Ensure digital product experiences are ready for seasonal campaign launches. Site Optimization & Execution
Oversee daily and seasonal site merchandising updates including categorization, sorting, filtering, attribution, and content readiness for product launches and campaigns. Cross-Functional Collaboration
Partner with merchandising, marketing, creative, planning, and technology teams to align on assortment strategies, campaign execution, and site enhancements. Consumer Experience & Innovation
Lead initiatives to improve guided selling, virtual fitting, and personalized product recommendations. Analytics & Performance
Analyze site metrics, product performance, and consumer behavior to drive merchandising decisions and continuous improvement. Team Leadership
Foster a high-performance culture focused on collaboration, innovation, and results. YOU ARE
An advocate of the prAna brand who believes in our product and mission Obsessed with eCommerce experiences and energized by emerging trends, consumer behavior and complex user journeys A relentless problem-solver dedicated to creating a positive consumer experience while delivering on business objectives Detail-oriented and highly organized with a strong sense of urgency and follow-through Comfortable in a fast-paced, deadline-oriented environment of multiple, competing priorities An excellent communicator, effectively collaborating and coordinating tasks/projects with key, cross functional stakeholders YOU HAVE
5-8 years’ experience in ecommerce site merchandising coupled with direct management of individual contributors within organization(s) of digital maturity, preferably in apparel or lifestyle brands Demonstrated track record of effectively managing cross-functional projects across teams Thorough knowledge of Salesforce or Shopify, PIM system, site search, and product recommendation tools Proficiency in tools such as Adobe Analytics, PowerBI, Excel, and PowerPoint Applied knowledge of agile methodology and experience working with Product Owners Strong understanding of digital shopping behavior, UX/UI principles, and retail metrics General knowledge of product lifecycle management, buying or planning, and brand marketing strategy preferred Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
#J-18808-Ljbffr