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Care.com

Principal Product Manager, Pricing & Packaging

Care.com, Dallas, Texas, United States, 75215

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Principal Product Manager, Pricing & Packaging

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Care.com Overview

We are seeking a highly experienced and strategic Principal Product Manager to lead our pricing and packaging initiatives. In this role, you will be responsible for defining and optimizing the monetization strategy across our product portfolio. You will work cross-functionally with product, engineering, marketing, and finance teams to drive revenue growth, improve customer value, and enhance market competitiveness through effective pricing and packaging models. Responsibilities

Develop and test new pricing models, including subscription, tiered, value-based, and usage-based pricing, to maximize revenue and customer adoption. Define and execute the overall pricing and packaging strategy for new and existing consumer products, aligning with company goals and market dynamics. Conduct in-depth market research, competitive analysis, and customer segmentation to identify pricing opportunities and inform packaging decisions. Collaborate with product stakeholders to embed pricing considerations early in the product development lifecycle. Analyze pricing performance metrics, conduct A/B tests, and iterate on pricing strategies to optimize outcomes. Lead cross-functional teams through the pricing and packaging lifecycle, from discovery and ideation to implementation and post-launch optimization. Develop and maintain a deep understanding of customer needs, market trends, and competitive landscapes to inform strategic recommendations. Advocate for customer value and business objectives in all pricing and packaging discussions. Mentor and guide junior product managers on pricing and monetization best practices. Identify opportunities to improve internal pricing systems to enable faster testing. Qualifications

10+ years of product management experience, with a focus on pricing, monetization, and packaging strategies in a B2B SaaS environment. Strong financial expertise, with knowledge of ARPU, LTV, and CAC. Skilled in financial modeling and P&L analysis, with the ability to drive sustainable revenue growth. High data proficiency, including SQL querying, dashboard building, and analyzing A/B test results to uncover insights. Proven track record of launching and optimizing pricing models that resulted in revenue growth. Deep understanding of pricing strategies (subscription, freemium, usage-based, value-based). Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations. Experience with market research, competitive analysis, and customer segmentation. Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels. Experience with A/B testing and experimentation frameworks for pricing optimization. Ability to thrive in a fast-paced environment and manage multiple priorities. Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA preferred. Company Overview

Available in more than 21 countries, Care.com is the world\'s leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today\'s families and caregivers, offering services ranging from household tasks to caregiver payments and benefits. Care.com is an IAC company (NASDAQ: IAC). Salary Range

$180,000 – $215,000 + Bonus Job Details

Seniority level: Mid-Senior level Employment type: Full-time Job function: Product Management and Marketing Industries: Consumer Services

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