Campbell Soup Company
Sr Manager - Category & Shopper Strategy
Campbell Soup Company, Camden, New Jersey, United States, 08100
Sr Manager - Category & Shopper Strategy
Life insurance, paid time off, sick time, 401(k) Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover, Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our 'Campbell's Cares' program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. Job Description The Senior Manager, Category & Shopper Strategy leads strategic initiatives for our portfolio across all channels, with a focus on distribution and shelving specific to a category. The position is the subject matter expert on shopper behavior, category trends and key retailer strategy through syndicated data analysis and development of relevant insights, both qualitative and quantitative. Responsibilities Interacts regularly with senior Sales, Marketing, and Consumer & Shopper Insights teams to develop strategic recommendations based on data analysis and insights Responsible for generating category, shopper, and consumer insights-based selling materials Provides senior-level briefings on category trends, key research findings and provides guidance on potential strategies to action insights Responsible for developing effective business strategies for various channels of trade with Clear Distribution and Shelving targets by working closely with Field Category Management Provides training and guidance to field-based team members to ensure quality of execution with customers and customer teams Develops communication strategy to implement key research insights into business plans at the customer level Creates direction for joint business planning development and for the category management function based on insights Supports field peers, as needed, in preparation for key meetings with priority customers Engages with key customers to gain and share insights Works with many cross-functional groups or teams at the customer team and Headquarter level Understands the unique characteristics and challenges of various retail channels and their implications and opportunities for relevant categories Synthesizes multiple data sources to develop clear strategic initiatives and compelling selling stories Comfortable presenting often in small and large settings Requirements Bachelor's Degree required 12+ years CPG experience required; previous experience should include some or all of the following: Category Management, Analytics & Reporting, Customer Sales / Customer Management, Shopper Insights, Category Strategy Preferred Qualifications Experience leveraging Syndicated Data (IRI, Nielsen, Numerator, etc.) Space Management Software (JDA, Apollo, etc) Communication Storytelling & Presentation Skills Strong Data & Analytics Process management Advanced knowledge of Microsoft Excel and PowerPoint Compensation and Benefits The target base salary range for this full-time, salaried position is between $128,500-$184,700. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Equal Opportunity Employer The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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Life insurance, paid time off, sick time, 401(k) Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover, Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our 'Campbell's Cares' program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. Job Description The Senior Manager, Category & Shopper Strategy leads strategic initiatives for our portfolio across all channels, with a focus on distribution and shelving specific to a category. The position is the subject matter expert on shopper behavior, category trends and key retailer strategy through syndicated data analysis and development of relevant insights, both qualitative and quantitative. Responsibilities Interacts regularly with senior Sales, Marketing, and Consumer & Shopper Insights teams to develop strategic recommendations based on data analysis and insights Responsible for generating category, shopper, and consumer insights-based selling materials Provides senior-level briefings on category trends, key research findings and provides guidance on potential strategies to action insights Responsible for developing effective business strategies for various channels of trade with Clear Distribution and Shelving targets by working closely with Field Category Management Provides training and guidance to field-based team members to ensure quality of execution with customers and customer teams Develops communication strategy to implement key research insights into business plans at the customer level Creates direction for joint business planning development and for the category management function based on insights Supports field peers, as needed, in preparation for key meetings with priority customers Engages with key customers to gain and share insights Works with many cross-functional groups or teams at the customer team and Headquarter level Understands the unique characteristics and challenges of various retail channels and their implications and opportunities for relevant categories Synthesizes multiple data sources to develop clear strategic initiatives and compelling selling stories Comfortable presenting often in small and large settings Requirements Bachelor's Degree required 12+ years CPG experience required; previous experience should include some or all of the following: Category Management, Analytics & Reporting, Customer Sales / Customer Management, Shopper Insights, Category Strategy Preferred Qualifications Experience leveraging Syndicated Data (IRI, Nielsen, Numerator, etc.) Space Management Software (JDA, Apollo, etc) Communication Storytelling & Presentation Skills Strong Data & Analytics Process management Advanced knowledge of Microsoft Excel and PowerPoint Compensation and Benefits The target base salary range for this full-time, salaried position is between $128,500-$184,700. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Equal Opportunity Employer The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
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