Valley care management
Sales and Marketing Director / Community Relations Director
Valley care management, Portsmouth, Virginia, United States, 23703
Overview
Sales and Marketing Director / Community Relations Director Responsible for all aspects of marketing, branding, and community outreach for the facility and the company; manages facility-to-company, residents, resident families, staff, and the public relationships to facilitate admission of residents into the facility for the assigned site. Location
901 Enterprise Way . Portsmouth, Virginia 23704 Phone: 757-397-3411 Major tasks, duties and responsibilities
Conducts job responsibilities in a professional manner and accordance with the standards set forth by Assisted Living Standards of Virginia, applicable federal and state laws, and applicable professional standards. Works with the executive director / administrator to enhance overall customer service to residents, resident families, and the public by all staff, including developing policy, providing in-service training, and developing and maintaining tools for monitoring success and programming. Promotes the facility to the public, prospective and current residents and their families, and current and prospective employees. Promotes goodwill with all facility employees through developing, planning and performing special events, awards, appreciations, and other recognition to build better community and working relationships. Participates in special facility events with Residents, Resident Families, Vendors, and other potential customers to provide support and enhance marketing efforts. Must be able to work cooperatively as a member of a team. Keeps confidential all resident and employee information. Sets up and maintains prospect and inquiry files, marketing and outreach contact files, and admission files for all residents in a complete and current order. Develops and forms relationships with the community, community leaders, referral sources and their representatives. Participates in the development of marketing and outreach budget and maintains the annual budget accordingly. Routinely monitors and evaluates the budget to determine if efforts meet census goals and suggests changes to improve goal attainment. Responsible for all aspects of marketing media material development, maintenance, distribution, and safeguarding of materials; including website design/maintenance, email and social media postings and maintenance. Communicates and works with corporate Directors and/or Officers to develop marketing and outreach strategies, planning, execution, and expenditures. Develops systems to capture all prospects, follows up with prospects, and tracks admitted and non-admitted prospects. Develops analysis of the marketing and outreach program to monitor success. Assists in developing proper in-house messaging, dialogue, and phone etiquette to provide consistent and professional public perception of the facility. Assists staff to acclimate residents and families into the facility to foster continuity of support and comfort. Maintains admission files in current condition and in compliance with state standards. Performs other duties as assigned to support the overall success of the facility. Attends all mandatory meetings as directed by corporate office and/or Administrator / Executive Director. Assists in patient representative efforts, to the extent reasonable, to apply for financial assistance programs including Veterans Aid and Attendance, Pension Applications, and Social Security representative payee changes. Possesses self-motivation and does not require extensive supervision. Performs other duties as assigned. These statements set forth the basic tasks and duties of the job but are not intended to provide a detailed description of all functions that may be required to perform the job satisfactorily.
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Sales and Marketing Director / Community Relations Director Responsible for all aspects of marketing, branding, and community outreach for the facility and the company; manages facility-to-company, residents, resident families, staff, and the public relationships to facilitate admission of residents into the facility for the assigned site. Location
901 Enterprise Way . Portsmouth, Virginia 23704 Phone: 757-397-3411 Major tasks, duties and responsibilities
Conducts job responsibilities in a professional manner and accordance with the standards set forth by Assisted Living Standards of Virginia, applicable federal and state laws, and applicable professional standards. Works with the executive director / administrator to enhance overall customer service to residents, resident families, and the public by all staff, including developing policy, providing in-service training, and developing and maintaining tools for monitoring success and programming. Promotes the facility to the public, prospective and current residents and their families, and current and prospective employees. Promotes goodwill with all facility employees through developing, planning and performing special events, awards, appreciations, and other recognition to build better community and working relationships. Participates in special facility events with Residents, Resident Families, Vendors, and other potential customers to provide support and enhance marketing efforts. Must be able to work cooperatively as a member of a team. Keeps confidential all resident and employee information. Sets up and maintains prospect and inquiry files, marketing and outreach contact files, and admission files for all residents in a complete and current order. Develops and forms relationships with the community, community leaders, referral sources and their representatives. Participates in the development of marketing and outreach budget and maintains the annual budget accordingly. Routinely monitors and evaluates the budget to determine if efforts meet census goals and suggests changes to improve goal attainment. Responsible for all aspects of marketing media material development, maintenance, distribution, and safeguarding of materials; including website design/maintenance, email and social media postings and maintenance. Communicates and works with corporate Directors and/or Officers to develop marketing and outreach strategies, planning, execution, and expenditures. Develops systems to capture all prospects, follows up with prospects, and tracks admitted and non-admitted prospects. Develops analysis of the marketing and outreach program to monitor success. Assists in developing proper in-house messaging, dialogue, and phone etiquette to provide consistent and professional public perception of the facility. Assists staff to acclimate residents and families into the facility to foster continuity of support and comfort. Maintains admission files in current condition and in compliance with state standards. Performs other duties as assigned to support the overall success of the facility. Attends all mandatory meetings as directed by corporate office and/or Administrator / Executive Director. Assists in patient representative efforts, to the extent reasonable, to apply for financial assistance programs including Veterans Aid and Attendance, Pension Applications, and Social Security representative payee changes. Possesses self-motivation and does not require extensive supervision. Performs other duties as assigned. These statements set forth the basic tasks and duties of the job but are not intended to provide a detailed description of all functions that may be required to perform the job satisfactorily.
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