Social Media & Influencer Strategy Manager (Beauty Industry)

Dionis, the leading goat milk skincare brand in the U.S, is a woman founded and operated brand built on the power of goat milk. We believe that this magical ingredient is not only good for your body but is also great for your skin. We focus on nourishing our body from inside out, empowering everyone to love the way they look and feel in their skin. We are sold domestically, internationally, and directly through our site dionisgmskincare.com. Are you a social media pro with a passion for beauty and trend-driven storytelling? We’re seeking a Social Media & Influencer Strategy Manager to take ownership of our digital presence and bring our brand to life across TikTok, Instagram, Facebook, Pinterest, YouTube, and LinkedIn. In this role, you’ll shape strategy, lead influencer and creator collaborations, and oversee content that fuels engagement, community, and excitement around our brand. We’re looking for someone who has demonstrated success in driving measurable brand growth through social media strategy and influencer partnerships. The ideal candidate is both creative and data-driven, with a track record of building communities, scaling engagement, and turning social channels into powerful brand growth engines. Beauty or consumer goods experience is strongly preferred, and we’ll want to see examples of how you’ve successfully grown and elevated a brand through your social and influencer leadership. Key Responsibilities

Own and lead the brand’s social media and influencer strategy, driving follower growth, engagement, and community loyalty across all platforms. Set the vision and direction for content calendars, providing clear guidance to creative teams and ensuring brand consistency across every channel. Oversee paid social strategy, ensuring campaigns are on-brand, optimized, and delivering measurable ROI within budget. Build, mentor, and manage a direct report, fostering professional growth while guiding day-to-day execution. Cultivate and lead influencer, creator, affiliate, and brand partnerships, negotiating contracts and ensuring strong ROI for the brand. Analyze and report on KPIs, translating insights into strategic recommendations that shape ongoing growth. Act as a thought leader in beauty and social media trends, keeping the brand ahead of the curve and seizing new opportunities for innovation. What Successes Will Look Like in This Role

Consistent growth in followers, engagement, and brand awareness across all key social platforms. A clear, data-backed social media strategy that aligns with overall business goals and adapts quickly to trends. Strong, measurable ROI from influencer, creator, and paid social partnerships. A thriving, collaborative relationship with your direct report, reflected in their professional growth and ability to execute at a high level. Elevated brand storytelling that differentiates us in the beauty space and strengthens customer loyalty. A reputation as an internal leader and external brand advocate who keeps the company ahead of emerging social and digital opportunities. Qualifications

5–7+ years of professional experience in social media and influencer marketing, with at least 2 years in a leadership or strategy-focused role. Proven track record of driving measurable brand growth through social media strategy, influencer partnerships, and community building. (Portfolio, case studies, or past metrics required.) Strong background in beauty, lifestyle, or consumer goods industries preferred. Demonstrated success managing and mentoring direct reports or teams. Deep understanding of social platforms (TikTok, Instagram, Facebook, Pinterest, YouTube, LinkedIn) and ability to adapt strategies to each. Experience overseeing paid social campaigns with proven ROI. Exceptional skills in content direction, storytelling, and brand positioning. Analytical mindset with the ability to turn data and KPIs into actionable strategy. Strong negotiation, relationship-building, and communication skills for managing influencers, creators, and brand partners. Entrepreneurial spirit and ability to thrive in a fast-paced, founder-led environment. What We Offer

Culture: Great people, play with goats, Peer to Peer Recognition, Fun company events Competitive Wages & Generous Year-end Bonus Comprehensive Benefits: Medical Plans with Telemedicine, Rx, & Vision, Dental Plan, Healthcare, Dependent care 401(k) with company match, Financial Health & Wellness w/1:1 Coaching Basic & Supplemental Life Insurance, Accident, Hospital Indemnity, & Critical Illness Paid Time Off, Short & Long-term Disability, 9 Paid Holidays Must have legal authorization to work in the US and will not require sponsorship. Dionis is an equal opportunity employer. Drug-free workplace. Tobacco-free work site. Dionis does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need. Equal access to programs, services, and employment is available to all persons. Those applicants requiring reasonable accommodation to the application process and/or interview process should notify a representative of the Human Resources Department.

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