PNC
Segment Marketing Lead- Corporate & Institutional Banking
PNC, Houston, Texas, United States, 77246
Position Overview
PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth engine for the business. We are seeking a highly motivated and experienced B2B Institutional Marketing professional to join our team and lead segment marketing strategy. If you are passionate about understanding audience insights/behaviors, using data to develop and refine campaigns, working with leaders to scale sales efforts, and creating marketing programming that drives measurable business impact in the Corporate & Institutional Banking space, we want to hear from you. This position is primarily based in a PNC location listed on the requisition. Responsibilities require time in the office or in the field on a regular basis. Experience in Institutional marketing or understanding of banking for commercial, healthcare, real estate, or public finance sectors is highly desired. Job Description
Develop value proposition for segment and sub-segments, incorporating key messages for relevant products Work with market research to identify audience insights and mindset Understand personas and decision makers and develop journey maps Work with sales leadership to identify marketing opportunities at each stage of the sales funnel Develop acquisition and retention campaigns Develop content strategy and produce thought leadership for target segments and sub-segments Execute quarterly newsletters targeting strategic audiences Develop prospect experience on PNC.com and maintain content updates for line of business Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media Lead agency management and coordination Establishes the budget and has the capability to apply policies and practices for planning and administering a budget Manages activities including coordination with legal, compliance, finance, risk and other key partners Responsibilities
Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Acts as a point of contact with product and digital teams to coordinate strategy and development. Requirements
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused
- Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk
- Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Education
Bachelors Pay Transparency
Base Salary: $76,500.00 – $124,200.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
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PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth engine for the business. We are seeking a highly motivated and experienced B2B Institutional Marketing professional to join our team and lead segment marketing strategy. If you are passionate about understanding audience insights/behaviors, using data to develop and refine campaigns, working with leaders to scale sales efforts, and creating marketing programming that drives measurable business impact in the Corporate & Institutional Banking space, we want to hear from you. This position is primarily based in a PNC location listed on the requisition. Responsibilities require time in the office or in the field on a regular basis. Experience in Institutional marketing or understanding of banking for commercial, healthcare, real estate, or public finance sectors is highly desired. Job Description
Develop value proposition for segment and sub-segments, incorporating key messages for relevant products Work with market research to identify audience insights and mindset Understand personas and decision makers and develop journey maps Work with sales leadership to identify marketing opportunities at each stage of the sales funnel Develop acquisition and retention campaigns Develop content strategy and produce thought leadership for target segments and sub-segments Execute quarterly newsletters targeting strategic audiences Develop prospect experience on PNC.com and maintain content updates for line of business Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media Lead agency management and coordination Establishes the budget and has the capability to apply policies and practices for planning and administering a budget Manages activities including coordination with legal, compliance, finance, risk and other key partners Responsibilities
Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Acts as a point of contact with product and digital teams to coordinate strategy and development. Requirements
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused
- Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk
- Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Education
Bachelors Pay Transparency
Base Salary: $76,500.00 – $124,200.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
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