McCann New York
Overview
Your Role:
The Associate Strategy Director is responsible for applying customer understanding to creative problems to generate brand building ideas with an emphasis on launch brands.
What You Do
Works with little supervision to fulfill job responsibilities including leadership in key strategic initiatives (brand positioning, competitive assessment analysis, customer insight generation, brand personality development, creative brief writing, and messaging strategy)
Partners with other Agency departments to ensure strategic thinking is incorporated in all aspects of the agency’s work
Partners with other Agency departments to ensure customer insight is incorporated into advertising campaigns
Seeks out and gains knowledge of customer preferences and relationships to products and advertising
Participates in creation of effective advertising campaigns
Applies understanding of customer’s relationship with the brand and advertising in the category to the development of brand strategy and creative
Manages research pertaining to strategy and creative development
Sells strategy and creative executions by communicating consumer knowledge to clients
Assists in ensuring the quality of the creative brief and briefing process
Builds positive relationships with clients
Provides insight to clients regarding how customer preference information will enhance creative campaigns
Assists with recruitment and mentoring of Associate Strategists
What You Bring
Bachelor’s degree in related field required
4-6 years of experience in a strategy role in an agency setting
Proven expertise is brand positioning, insight generation, and creative brief writing
Experience leading workshops and facilitating brainstorming sessions
Experience communicating information verbally and in writing required
At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.
Location McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.
Salary Range The salary for this position is $130,000 - $145,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
How We Uphold McCann Values
Bravery:
We embrace innovation and take thoughtful risks to drive bold ideas forward. We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.
Integrity:
We are honest, transparent, and hold ourselves accountable in all that we do. We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.
Generosity:
We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy. We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.
How We Care for McCanners
Competitive insurance coverage, inclusive of medical, dental, and vision
Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations
80 hours of Paid Sick Time per calendar year
Access to Spark, a learning and skill platform for your growth and development
401k Retirement with 6% employer matching
Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
Wellness resources, including free access to Headspace
Commitment to Diversity, Equity, and Inclusion The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.
#J-18808-Ljbffr
The Associate Strategy Director is responsible for applying customer understanding to creative problems to generate brand building ideas with an emphasis on launch brands.
What You Do
Works with little supervision to fulfill job responsibilities including leadership in key strategic initiatives (brand positioning, competitive assessment analysis, customer insight generation, brand personality development, creative brief writing, and messaging strategy)
Partners with other Agency departments to ensure strategic thinking is incorporated in all aspects of the agency’s work
Partners with other Agency departments to ensure customer insight is incorporated into advertising campaigns
Seeks out and gains knowledge of customer preferences and relationships to products and advertising
Participates in creation of effective advertising campaigns
Applies understanding of customer’s relationship with the brand and advertising in the category to the development of brand strategy and creative
Manages research pertaining to strategy and creative development
Sells strategy and creative executions by communicating consumer knowledge to clients
Assists in ensuring the quality of the creative brief and briefing process
Builds positive relationships with clients
Provides insight to clients regarding how customer preference information will enhance creative campaigns
Assists with recruitment and mentoring of Associate Strategists
What You Bring
Bachelor’s degree in related field required
4-6 years of experience in a strategy role in an agency setting
Proven expertise is brand positioning, insight generation, and creative brief writing
Experience leading workshops and facilitating brainstorming sessions
Experience communicating information verbally and in writing required
At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.
Location McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.
Salary Range The salary for this position is $130,000 - $145,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
How We Uphold McCann Values
Bravery:
We embrace innovation and take thoughtful risks to drive bold ideas forward. We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.
Integrity:
We are honest, transparent, and hold ourselves accountable in all that we do. We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.
Generosity:
We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy. We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.
How We Care for McCanners
Competitive insurance coverage, inclusive of medical, dental, and vision
Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations
80 hours of Paid Sick Time per calendar year
Access to Spark, a learning and skill platform for your growth and development
401k Retirement with 6% employer matching
Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
Wellness resources, including free access to Headspace
Commitment to Diversity, Equity, and Inclusion The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.
#J-18808-Ljbffr