Detroit Pistons
Job Type: Full-time
Description : Position Title: VP, Ticket Sales and Strategy
Function : Revenue
Status (E/NE, FT/PT) : Exempt, Full-Time
Reports To : EVP, Chief Revenue Officer
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Position Summary: Are you looking to join a team of go-getters dedicated to serving and uplifting the community? Join the Detroit Pistons team and our mission!
Here at the Detroit Pistons, we are focused on equality for all. We work collaboratively to foster a diverse and inclusive work environment that celebrates our differences while driving innovation and equity. Creating impactful experiences on and off the court is what we do—and ensuring that everyone has a voice is how we do it.
The Detroit Pistons are seeking a forward-thinking, results-oriented executive to serve as Vice President of Ticket Sales & Strategy. This leader will oversee ticket sales verticals — including full season, partial plans, single-game, and group sales — and spearhead the organization’s data-driven ticketing strategy, including CRM, BI, and ticket operations.
The ideal candidate will bring a unique blend of strategic vision, analytical acumen, and team-first leadership. They will be responsible for maximizing ticket revenue, optimizing sales performance, and ensuring the Pistons remain at the forefront of ticketing innovation in the NBA.
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Responsibilities
Sales Strategy & Execution: Develop and lead comprehensive ticket sales strategies for full-season memberships, partial plans, single-game tickets, and group sales. Sales Strategy & Execution: Drive revenue growth through segmentation, lead-scoring models, and CRM-based sales planning. Sales Strategy & Execution: Oversee go-to-market strategies for targeted campaigns, theme nights, and ticket promotions in collaboration with Marketing and BI. Sales Strategy & Execution: Manage relationships and negotiations with key partners, including secondary marketplaces and ticketing platforms. Strategic Planning & Business Intelligence: Partner with Business Intelligence and CRM teams to integrate data-driven insights into sales strategy and execution. Strategic Planning & Business Intelligence: Leverage pricing analytics, forecasting, and market research to inform ticket pricing and product mix decisions. Strategic Planning & Business Intelligence: Oversee ticketing operations, ensuring efficient systems, processes, and workflows that support sales and service teams. Team Leadership, Culture & Development: Lead, coach, and develop a high-performing sales organization, including Account Executives, Inside Sales, and Group Sales teams. Team Leadership, Culture & Development: Foster a culture of innovation, collaboration, and accountability, with a focus on continuous professional development. Team Leadership, Culture & Development: Implement clear performance metrics and incentive structures to drive results and career progression. Team Leadership, Culture & Development: Recognize and celebrate team achievements while driving a high-standards environment that aligns with organizational values. Cross-Functional Collaboration & Organizational Impact: Serve as the executive liaison with CRM, Technology, BI, and Marketing to ensure a seamless, data-driven approach to fan acquisition and retention. Cross-Functional Collaboration & Organizational Impact: Partner with Game Presentation, Arena Ops, and Fan Experience teams to align sales initiatives with fan-facing experiences. Cross-Functional Collaboration & Organizational Impact: Represent the Pistons at NBA meetings, industry conferences, and strategic forums, positioning the franchise as a leader in ticketing strategy. Budgeting, Forecasting & Reporting: Manage department budgets, revenue forecasting, and reporting processes. Budgeting, Forecasting & Reporting: Present regular performance dashboards and strategic updates to executive leadership and ownership. Qualifications
Bachelor’s degree required; MBA or advanced degree preferred. 10+ years of ticket sales experience, including 5+ years in a leadership role. Demonstrated success leading large sales teams and achieving revenue targets in a professional sports or entertainment setting. Strong command of CRM platforms (Salesforce, Dynamics), pricing analytics, and sales operations. Exceptional leadership, communication, and strategic planning skills. Analytical mindset with the ability to turn insights into revenue-driving action. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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Sales Strategy & Execution: Develop and lead comprehensive ticket sales strategies for full-season memberships, partial plans, single-game tickets, and group sales. Sales Strategy & Execution: Drive revenue growth through segmentation, lead-scoring models, and CRM-based sales planning. Sales Strategy & Execution: Oversee go-to-market strategies for targeted campaigns, theme nights, and ticket promotions in collaboration with Marketing and BI. Sales Strategy & Execution: Manage relationships and negotiations with key partners, including secondary marketplaces and ticketing platforms. Strategic Planning & Business Intelligence: Partner with Business Intelligence and CRM teams to integrate data-driven insights into sales strategy and execution. Strategic Planning & Business Intelligence: Leverage pricing analytics, forecasting, and market research to inform ticket pricing and product mix decisions. Strategic Planning & Business Intelligence: Oversee ticketing operations, ensuring efficient systems, processes, and workflows that support sales and service teams. Team Leadership, Culture & Development: Lead, coach, and develop a high-performing sales organization, including Account Executives, Inside Sales, and Group Sales teams. Team Leadership, Culture & Development: Foster a culture of innovation, collaboration, and accountability, with a focus on continuous professional development. Team Leadership, Culture & Development: Implement clear performance metrics and incentive structures to drive results and career progression. Team Leadership, Culture & Development: Recognize and celebrate team achievements while driving a high-standards environment that aligns with organizational values. Cross-Functional Collaboration & Organizational Impact: Serve as the executive liaison with CRM, Technology, BI, and Marketing to ensure a seamless, data-driven approach to fan acquisition and retention. Cross-Functional Collaboration & Organizational Impact: Partner with Game Presentation, Arena Ops, and Fan Experience teams to align sales initiatives with fan-facing experiences. Cross-Functional Collaboration & Organizational Impact: Represent the Pistons at NBA meetings, industry conferences, and strategic forums, positioning the franchise as a leader in ticketing strategy. Budgeting, Forecasting & Reporting: Manage department budgets, revenue forecasting, and reporting processes. Budgeting, Forecasting & Reporting: Present regular performance dashboards and strategic updates to executive leadership and ownership. Qualifications
Bachelor’s degree required; MBA or advanced degree preferred. 10+ years of ticket sales experience, including 5+ years in a leadership role. Demonstrated success leading large sales teams and achieving revenue targets in a professional sports or entertainment setting. Strong command of CRM platforms (Salesforce, Dynamics), pricing analytics, and sales operations. Exceptional leadership, communication, and strategic planning skills. Analytical mindset with the ability to turn insights into revenue-driving action. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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