Chosen Foods
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Brand Manager (Base Business)
role at
Chosen Foods The Chosen Foods story began years ago with the launch of our 100% Pure Avocado Oil, a revolutionary everyday cooking oil loaded with good fats and nutrients that took the culinary world by storm. Since then, we've been on a rapid growth trajectory to become America’s #1 Avocado Oil. We celebrate the taste, health and versatility of the Avocado now making oil, mayos, dressings and more. We believe in the power of real food to nourish ourselves, our families, and our communities. If this sounds like fun and you have a passion for innovation and growth, we’d love to chat with you about creating the future of avocado-based foods! Overview
Reporting to the Brand Director, the Brand Manager (Base Business) owns the day-to-day performance of the core portfolio and leads shopper marketing, from strategy through execution. This role is focused on brand health, base business growth, budgeting, and translating brand strategy into action. The ideal candidate is a classically trained CPG leader with strong analytical skills, data storytelling ability, and accountability for brand performance. This is a hybrid role based out of our headquarters in San Diego, CA. Responsibilities
Analyze consumption trends, shipment data, and marketplace dynamics to uncover insights informing base business strategy and in-market actions Manage performance of core SKUs across all channels Track and respond to in-market performance, pricing, and promo dynamics Lead SKU development tied to base business (e.g., pack/size extensions, channel-specific formats), ensuring alignment with strategy, pricing, and profitability targets Lead shopper marketing programs and retailer activation including planning and budgeting, working closely with Sales and creative team Lead creation of national sales material and support retailer specific stories Collaborates with Sales, Operations, and Finance on executional excellence Support annual brand planning and budget management Champion brand consistency across customer and shopper touchpoints Lead cross-functional teams to ensure base business initiatives are executed Mentor and manage one direct report Professional Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA preferred 5+ years of brand management experience, preferably in CPG or food industry Experience with analyzing consumption & shipment data; IRI/Circana preferred Proven track record of leading successful OMNI channel brand strategies Strong analytical, leadership, and communication skills Shopper marketing experience including strategy, execution and budget management Experience managing budgets and tracking invoices Experience leading cross-functional teams; prior people management experience a plus Experience building sales material and decks for national retailers Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee must be able to lift and/or move up to 15 pounds and occasionally up to 25 pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work is performed inside a temperature-controlled office building with an open floor plan. This job operates in a professional office environment with a business casual dress code. This role will routinely utilize standard office equipment such as computers, phones, photocopiers, filing cabinets, and other office machines. Must be able to work in a fast-paced environment. Dedication to DEI&B
Chosen Foods is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work. Equal Opportunity Statement
Chosen Foods is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other protected status. We are dedicated to ensuring a workplace free from discrimination and harassment, where all individuals are treated with respect and dignity. We actively encourage applications from underrepresented groups and seek to promote diversity in our workforce. If you need accommodation for any part of the application process due to a disability, please inform us in advance, and we will work to accommodate your needs to the best of our ability. Chosen Foods is an equal opportunity employer, and we look forward to considering all qualified candidates for employment. Chosen Foods participates in E-Verify. We will provide the SSA and, if necessary, the DHS with information from each new employee's Form I-9 to confirm work authorization. For more information about E-Verify, please visit the USCIS website at www.uscis.gov/e-verify. Chosen Foods is committed to ensuring a legal and compliant workforce and upholding all federal and state regulations related to employment eligibility verification. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Wholesale Food and Beverage We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Brand Manager (Base Business)
role at
Chosen Foods The Chosen Foods story began years ago with the launch of our 100% Pure Avocado Oil, a revolutionary everyday cooking oil loaded with good fats and nutrients that took the culinary world by storm. Since then, we've been on a rapid growth trajectory to become America’s #1 Avocado Oil. We celebrate the taste, health and versatility of the Avocado now making oil, mayos, dressings and more. We believe in the power of real food to nourish ourselves, our families, and our communities. If this sounds like fun and you have a passion for innovation and growth, we’d love to chat with you about creating the future of avocado-based foods! Overview
Reporting to the Brand Director, the Brand Manager (Base Business) owns the day-to-day performance of the core portfolio and leads shopper marketing, from strategy through execution. This role is focused on brand health, base business growth, budgeting, and translating brand strategy into action. The ideal candidate is a classically trained CPG leader with strong analytical skills, data storytelling ability, and accountability for brand performance. This is a hybrid role based out of our headquarters in San Diego, CA. Responsibilities
Analyze consumption trends, shipment data, and marketplace dynamics to uncover insights informing base business strategy and in-market actions Manage performance of core SKUs across all channels Track and respond to in-market performance, pricing, and promo dynamics Lead SKU development tied to base business (e.g., pack/size extensions, channel-specific formats), ensuring alignment with strategy, pricing, and profitability targets Lead shopper marketing programs and retailer activation including planning and budgeting, working closely with Sales and creative team Lead creation of national sales material and support retailer specific stories Collaborates with Sales, Operations, and Finance on executional excellence Support annual brand planning and budget management Champion brand consistency across customer and shopper touchpoints Lead cross-functional teams to ensure base business initiatives are executed Mentor and manage one direct report Professional Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA preferred 5+ years of brand management experience, preferably in CPG or food industry Experience with analyzing consumption & shipment data; IRI/Circana preferred Proven track record of leading successful OMNI channel brand strategies Strong analytical, leadership, and communication skills Shopper marketing experience including strategy, execution and budget management Experience managing budgets and tracking invoices Experience leading cross-functional teams; prior people management experience a plus Experience building sales material and decks for national retailers Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee must be able to lift and/or move up to 15 pounds and occasionally up to 25 pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work is performed inside a temperature-controlled office building with an open floor plan. This job operates in a professional office environment with a business casual dress code. This role will routinely utilize standard office equipment such as computers, phones, photocopiers, filing cabinets, and other office machines. Must be able to work in a fast-paced environment. Dedication to DEI&B
Chosen Foods is working toward building a more diverse and inclusive environment that is representative of individuals of all backgrounds, experiences, and lifestyles, allowing all employees to feel comfortable being their true, authentic selves in a space that enables productivity and meaningful work. Equal Opportunity Statement
Chosen Foods is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other protected status. We are dedicated to ensuring a workplace free from discrimination and harassment, where all individuals are treated with respect and dignity. We actively encourage applications from underrepresented groups and seek to promote diversity in our workforce. If you need accommodation for any part of the application process due to a disability, please inform us in advance, and we will work to accommodate your needs to the best of our ability. Chosen Foods is an equal opportunity employer, and we look forward to considering all qualified candidates for employment. Chosen Foods participates in E-Verify. We will provide the SSA and, if necessary, the DHS with information from each new employee's Form I-9 to confirm work authorization. For more information about E-Verify, please visit the USCIS website at www.uscis.gov/e-verify. Chosen Foods is committed to ensuring a legal and compliant workforce and upholding all federal and state regulations related to employment eligibility verification. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Wholesale Food and Beverage We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr