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Indiana University Foundation

Senior Marketing Manager

Indiana University Foundation, Bloomington, Indiana, United States, 47401

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The Indiana University Foundation (IUF) seeks a dynamic and visionary Senior Marketing Manager to lead the account services team for our Marketing and Communications department. In this pivotal role, you'll be instrumental in crafting integrated marketing strategies that drive business outcomes. Having combined the marketing teams from the Alumni Association and Foundation, we are seeking a team leader to help us think differently about our work. Approaching your work with a growth mindset, you’ll look for opportunities to improve the alumni and donor experience holistically. You’ll lock arms with our business partners and department owners, dismantle preconceived and historical approaches, and challenge and guide others to craft new, fresh, experiences and go-to-market strategies that reflect the IU brand. This role was designed to bring a more strategic, holistic, and thoughtful approach to driving business outcomes, where you’ll build lead generation and pipeline development strategies for both organizations. You will play a crucial role on the team, focused on acquiring, engaging, retaining, and driving alumni and donor engagement, and ultimately boosting event attendance and philanthropic donations. Responsibilities

Develop successful marketing strategies and campaigns. Lead the account services team for the Marketing and Communications department. Build lead generation and pipeline development strategies for both organizations. Focus on acquiring, engaging, retaining, and driving alumni and donor engagement. Qualifications

Bachelor’s degree in business, marketing, advertising, or a related field is required; an MBA is preferred. 8-10 years of experience in account management/client service, ideally in an ad agency, in-house environment, university, or corporate setting. Minimum 5 years of progressive experience in marketing, fundraising, donor relations, alumni relations, or a related field within the nonprofit sector is preferred. 1-2 years of management experience is strongly preferred. What We Offer

Hybrid work schedule with 60 days/year of remote work. Competitive salary range of $85,000-$95,000 commensurate with experience. Opportunities for professional growth and development. A dynamic and supportive work environment. The IUF is committed to providing a safe, respectful, and professional work environment that is free of Discrimination and Harassment.

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