2U
At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.
What We’re Looking For:
The Director of Product and Market Research will be responsible for designing, researching and providing strategies to improve revenue across 2U business lines. This individual will own the market research function for the business, focusing on the research and analysis of the company's markets, competition, and product mix. Responsibilities Include, But Are Not Limited To: Conduct Research: Quantify consumer sentiment with respect to potential opportunities for new programs and opportunities to improve existing programs, by conducting both primary and secondary research. Internal Insights: Lead development of internal research processes for performance of existing programs, learner sentiment and personas of enrolled students as well as lost leads. Cross-functional collaboration: Work closely with Business Intelligence and Data Science to take existing data and turn it into meaningful insights and recommendations for marketing, GMs, and sales. Ad-Hoc Support: Other needs that arise for product marketing and the larger partnership team, such as being the research representative in external conversations or being the product marketing leader on cross-team initiatives. Operations: Manage efforts involving other employees, outside contractors, or independent market research organizations, including budget responsibility for vendors. Things That Should Be In Your Background: Bachelor’s degree or equivalent work experience; Master’s degree a plus. At least 7 - 10 years of relevant work experience. A clear understanding of the higher education landscape. 7+ years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy. Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels. Demonstrated organizational skills, and ability to work independently and autonomously. Outstanding tendency and ability to communicate with all stakeholders. Strategic and tactical problem solver including facility with using a variety of survey tools, data and analytics. Meticulous attention to detail. Proven ability to influence cross-functional teams without formal authority. Ability to thrive in an environment of constant change. Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand. While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week. Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. We offer comprehensive benefits and excellent work/life balance. Full-time, U.S. benefits include medical, dental, and vision coverage, life insurance, disability, and 401(k) employer match. The anticipated base salary range for this role is ($126,600 - $152,000), with potential bonus eligibility. 2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws.
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The Director of Product and Market Research will be responsible for designing, researching and providing strategies to improve revenue across 2U business lines. This individual will own the market research function for the business, focusing on the research and analysis of the company's markets, competition, and product mix. Responsibilities Include, But Are Not Limited To: Conduct Research: Quantify consumer sentiment with respect to potential opportunities for new programs and opportunities to improve existing programs, by conducting both primary and secondary research. Internal Insights: Lead development of internal research processes for performance of existing programs, learner sentiment and personas of enrolled students as well as lost leads. Cross-functional collaboration: Work closely with Business Intelligence and Data Science to take existing data and turn it into meaningful insights and recommendations for marketing, GMs, and sales. Ad-Hoc Support: Other needs that arise for product marketing and the larger partnership team, such as being the research representative in external conversations or being the product marketing leader on cross-team initiatives. Operations: Manage efforts involving other employees, outside contractors, or independent market research organizations, including budget responsibility for vendors. Things That Should Be In Your Background: Bachelor’s degree or equivalent work experience; Master’s degree a plus. At least 7 - 10 years of relevant work experience. A clear understanding of the higher education landscape. 7+ years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy. Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels. Demonstrated organizational skills, and ability to work independently and autonomously. Outstanding tendency and ability to communicate with all stakeholders. Strategic and tactical problem solver including facility with using a variety of survey tools, data and analytics. Meticulous attention to detail. Proven ability to influence cross-functional teams without formal authority. Ability to thrive in an environment of constant change. Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand. While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week. Benefits & Culture
Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. We offer comprehensive benefits and excellent work/life balance. Full-time, U.S. benefits include medical, dental, and vision coverage, life insurance, disability, and 401(k) employer match. The anticipated base salary range for this role is ($126,600 - $152,000), with potential bonus eligibility. 2U Diversity and Inclusion Statement
At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. 2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws.
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