HOKA
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations
HOKA, Oregon, Wisconsin, United States, 53575
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations
At Deckers Brands, we promise that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Job Title:
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations Reports to:
Director, Global Integrated Marketing, Lifestyle - HOKA Location:
Remote – West Coast Preferred Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington The Role HOKA is looking for a highly organized, execution-driven marketing leader to join our team. In this role, you’ll bring the brand to life through bold, integrated, and consumer-first campaigns that stretch beyond performance—rooted in culture, collaboration, and style. You’ll lead the development and execution of seasonal campaigns for both our inline Lifestyle product and global collaborations. From strategic brief to global GTM rollout, you’ll partner with teammates across Creative, Brand Comms, Product, Digital, Retail, and Regional Marketing to deliver world-class storytelling that expands how and where HOKA shows up in the world. We’re looking for a strategic brand thinker who knows how to execute and sweats the details. Someone with deep campaign experience, sharp instincts around the sportswear and fashion landscape, and a proven ability to turn insights into action across global orgs. Your Impact The primary functions of this role include: Lead the full marketing process for HOKA’s inline Lifestyle campaigns and collaborations Develop campaign strategies rooted in consumer, brand, and cultural insight Guide internal teams and regional marketing partners to deliver cohesive, channel-specific activations Drive integrated marketing planning across teams Collaborate closely with external partners to build campaigns that blend HOKA’s values with authentic cultural narratives Manage campaign budgets, track performance, and lead post-launch recaps Lead on-the-ground experiential activations for key moments and product drops Deliver toolkits and communication assets that empower global and regional teams Develop decks to maintain campaign documentation, calendars, and milestone tracking Who You Are
Have 7+ years of experience in brand or integrated marketing, with a strong focus on lifestyle, fashion, or culture-led campaigns Have successfully led global campaigns from start to finish Understand how to brief creative teams and guide them to great work Are skilled at cross-functional collaboration and have experience navigating matrixed orgs Know how to manage campaign budgets and lead internal planning processes Are comfortable presenting to senior stakeholders and collaborating across time zones Have a strong grasp of cultural trends and a feel for the intersection of sport, fashion, and creative expression Are a confident communicator who can influence and align internal teams and external partners Are adaptable, proactive, and energized by building in a fast-paced, constantly evolving environment A passion for product, lifestyle, and culture — and a desire to shape how a fast-growing global brand shows up in the world What We'll Give You
Competitive Pay and Bonuses Financial Planning and wellbeing Time away from work Extras, discounts and perks Growth and Development Health and Wellness The salary range for this role is $140,000 - 148,000. Equal Employment Opportunity Diversity and inclusion are key to our success. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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At Deckers Brands, we promise that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Job Title:
Sr. Manager, HOKA Global Brand Integrated Marketing – Lifestyle & Collaborations Reports to:
Director, Global Integrated Marketing, Lifestyle - HOKA Location:
Remote – West Coast Preferred Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington The Role HOKA is looking for a highly organized, execution-driven marketing leader to join our team. In this role, you’ll bring the brand to life through bold, integrated, and consumer-first campaigns that stretch beyond performance—rooted in culture, collaboration, and style. You’ll lead the development and execution of seasonal campaigns for both our inline Lifestyle product and global collaborations. From strategic brief to global GTM rollout, you’ll partner with teammates across Creative, Brand Comms, Product, Digital, Retail, and Regional Marketing to deliver world-class storytelling that expands how and where HOKA shows up in the world. We’re looking for a strategic brand thinker who knows how to execute and sweats the details. Someone with deep campaign experience, sharp instincts around the sportswear and fashion landscape, and a proven ability to turn insights into action across global orgs. Your Impact The primary functions of this role include: Lead the full marketing process for HOKA’s inline Lifestyle campaigns and collaborations Develop campaign strategies rooted in consumer, brand, and cultural insight Guide internal teams and regional marketing partners to deliver cohesive, channel-specific activations Drive integrated marketing planning across teams Collaborate closely with external partners to build campaigns that blend HOKA’s values with authentic cultural narratives Manage campaign budgets, track performance, and lead post-launch recaps Lead on-the-ground experiential activations for key moments and product drops Deliver toolkits and communication assets that empower global and regional teams Develop decks to maintain campaign documentation, calendars, and milestone tracking Who You Are
Have 7+ years of experience in brand or integrated marketing, with a strong focus on lifestyle, fashion, or culture-led campaigns Have successfully led global campaigns from start to finish Understand how to brief creative teams and guide them to great work Are skilled at cross-functional collaboration and have experience navigating matrixed orgs Know how to manage campaign budgets and lead internal planning processes Are comfortable presenting to senior stakeholders and collaborating across time zones Have a strong grasp of cultural trends and a feel for the intersection of sport, fashion, and creative expression Are a confident communicator who can influence and align internal teams and external partners Are adaptable, proactive, and energized by building in a fast-paced, constantly evolving environment A passion for product, lifestyle, and culture — and a desire to shape how a fast-growing global brand shows up in the world What We'll Give You
Competitive Pay and Bonuses Financial Planning and wellbeing Time away from work Extras, discounts and perks Growth and Development Health and Wellness The salary range for this role is $140,000 - 148,000. Equal Employment Opportunity Diversity and inclusion are key to our success. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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