Dentsu Aegis Network
Senior Manager, Integrated Media Planning
Dentsu Aegis Network, New York, New York, us, 10261
Overview
Job Description:
Senior Manager, Planning dentsu is looking for a Senior Manager of Integrated Media Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. You should have some experience in both traditional and offline media (TV, Radio, Print, OOH); this role will also focus on all things digital – social, digital, programmatic and search. You will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc. As a Senior Manager of Media Planning, you are responsible for ensuring that communication strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. You are expected to have a strong working knowledge of the media landscape (including digital). Managing client relationships is also a key component of this role. You will be managing an associate. There is an onsite requirement one day a week in either our Chicago or New York City office.
Responsibilities
Accountable for media plan output timeliness, accuracy, and overall excellence Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution Understand and adopt new techniques and technologies that are relevant for clients’ media strategies Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors) Build & maintain trusting, collaborative relationships with clients at appropriate levels Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client Capable of effectively managing up and down the reporting structure Provide and discuss industry information on media, markets and related dynamics Train, motivate and develop media planning group Construct and deliver accurate, honest and timely performance management documents
Qualifications
4-6 years of integrated media planning experience Experience in traditional marketing and current knowledge of trends and innovations in traditional media Experience in digital marketing / media and current knowledge of trends and innovations in digital media Proven leadership skills and management experience Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)
Location: Chicago Brand: Dentsu X Time Type: Full time Contract Type: Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an email to ApplicantAccommodations@dentsu.com by letting us know the nature of your accommodation request and your contact information. We are here to support you.
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Job Description:
Senior Manager, Planning dentsu is looking for a Senior Manager of Integrated Media Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. You should have some experience in both traditional and offline media (TV, Radio, Print, OOH); this role will also focus on all things digital – social, digital, programmatic and search. You will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc. As a Senior Manager of Media Planning, you are responsible for ensuring that communication strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. You are expected to have a strong working knowledge of the media landscape (including digital). Managing client relationships is also a key component of this role. You will be managing an associate. There is an onsite requirement one day a week in either our Chicago or New York City office.
Responsibilities
Accountable for media plan output timeliness, accuracy, and overall excellence Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution Understand and adopt new techniques and technologies that are relevant for clients’ media strategies Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors) Build & maintain trusting, collaborative relationships with clients at appropriate levels Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client Capable of effectively managing up and down the reporting structure Provide and discuss industry information on media, markets and related dynamics Train, motivate and develop media planning group Construct and deliver accurate, honest and timely performance management documents
Qualifications
4-6 years of integrated media planning experience Experience in traditional marketing and current knowledge of trends and innovations in traditional media Experience in digital marketing / media and current knowledge of trends and innovations in digital media Proven leadership skills and management experience Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)
Location: Chicago Brand: Dentsu X Time Type: Full time Contract Type: Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an email to ApplicantAccommodations@dentsu.com by letting us know the nature of your accommodation request and your contact information. We are here to support you.
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