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Acosta Sales & Marketing

Insights Analyst (CPG)

Acosta Sales & Marketing, Dallas, Texas, United States, 75215

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Overview

This is a

#Hybrid

position, open

#Anywhere

in the United States – in

office 3 days a week . You will

analyze

internal and external data for key national customers and play a key role in the

sales planning process . RESPONSIBILITIES

Conduct a broad range of strategic

business planning,

including, but not limited to,

category management, space management, product evaluation, promotion planning and evaluation , trade funds evaluation, and resource allocation.

Analyze retailing and shopper/consumer behaviors , including building insights and data-driven strategies, leveraging macro-economic, consumer, and retail insights, leading to clear implications and recommendations.

Identify, measure, and quantify our brands and competitors’ trends and opportunities. Includes creating and maintaining weekly/monthly reporting vehicles.

Enhance business operations through the development of consultative

insights

and

presentations

directed towards

generating increased sales .

Manage the use and application of syndicated and non-syndicated data resources like

POS, Circana, Nielsen , etc.

Strategically leverage

analytical insights

to further the growth of the

category

&

identify merchandising growth opportunities.

Understands

CROSSMARK

capabilities/processes and can recommend insights-based actions that generate incremental revenue for

CROSSMARK .

Develop and share best practices (templates/analyses/methodologies)

Be recognized internally and externally as a thought leader in

category management insights and trends.

Coordinate

efforts with the field Insights team to manage the completion of national client presentations and analyses.

Analyze & present

post-promotion analysis, quantifying impact to brand and category.

QUALIFICATIONS

Possess

excellent written

and

verbal communication skills , and must be able to communicate with others

effectively .

Intermediate skills in

Excel

Organize and manage multiple, time-sensitive projects.

Work well in a team setting and with various levels within the organization.

Ability to translate broad trends to specific implications.

Experience working with

sales and/or customer development,

including channel development, merchandising, and trade relations, is preferred

#DiscoverYourPath ABOUT US CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. By applying, you agree to our Privacy Policy and Terms and Conditions of Use. #DiscoverYourPath Acosta, and its subsidiaries, is an Equal Opportunity Employer Job Category:

Marketing Position Type:

Full time Business Unit:

Sales Salary Range:

$65,000.00 - $85,000.00 Company:

Crossmark Inc. Req ID:

12500 Employer Description:

CROSSMARK_EMP_DESC

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