Personalized Beauty Discovery, Inc.
Paid Social Strategist U.S.
Personalized Beauty Discovery, Inc., California, Missouri, United States, 65018
Overview
IPSY is the beauty industry’s platform uniting brands, creators, and consumers with access to each other through the beauty membership. We curate beauty for millions of members to help them express their unique beauty every day. We are a remote-first company offering monthly virtual activities, company-wide offsites, professional development, and learning sessions to keep our team connected, engaged, and impactful while working virtually. United States Remote:
Remote positions may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. Beware job scams!
IPSY recruiters only use @ipsy.com email addresses. We do not interview via text/message/Teams, we do not ask for software downloads (except Zoom), and we will never request sensitive information. If you suspect fraud, report it to law enforcement and to
recruiting@ipsy.com .
About the Role
We are looking for a
Paid Social Strategist
to join our Growth Marketing team. This role blends strategy, analysis, and execution. You’ll manage and scale paid social campaigns across platforms (Meta, TikTok, Snap, etc.), partner with creative, and drive measurable business results. This position reports to the Senior Manager, Paid Social and can be fully remote from a U.S. state where IPSY hires.
What You’ll Be Doing
Own the day-to-day execution of paid social campaigns, including campaign setup, budget pacing, optimization, and audience management. Lead ongoing creative rotation and testing to improve ad performance. Create and monitor daily/weekly/monthly reporting to deliver actionable insights. Contribute to the paid social testing roadmap, running structured experiments across all platforms. Partner with growth marketing, creator/partnerships, and creative teams to align on business objectives and broader acquisition strategy.
What We Are Looking For
2–4+ years of hands-on paid social experience, ideally in performance-driven environments (e-commerce, subscription, consumer apps). Proficiency with Meta Ads Manager; experience with TikTok, Snap, Pinterest, or other social channels is a plus. Intermediate to advanced proficiency in Excel. Experience onboarding, testing, and evaluating new ad platforms/networks. High attention to detail, excellent problem-solving skills, and an analytic mindset. Strong analytical skills with the ability to interpret data and translate into action. Energetic self-starter with the ability to work independently. Excellent written and spoken communication skills. Familiarity with attribution tools (GA4, Amplitude, AppsFlyer, etc.) or dashboarding tools (Tableau, Looker, etc.). Experience boosting creator/UGC content and working with influencer partnerships to drive scalable performance.
What We Offer
Competitive salary & equity grants 401(k) plan with company match Paid Time Off Work from home flexibility Free BoxyCharm subscription
EEO Statement
We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
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IPSY is the beauty industry’s platform uniting brands, creators, and consumers with access to each other through the beauty membership. We curate beauty for millions of members to help them express their unique beauty every day. We are a remote-first company offering monthly virtual activities, company-wide offsites, professional development, and learning sessions to keep our team connected, engaged, and impactful while working virtually. United States Remote:
Remote positions may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. Beware job scams!
IPSY recruiters only use @ipsy.com email addresses. We do not interview via text/message/Teams, we do not ask for software downloads (except Zoom), and we will never request sensitive information. If you suspect fraud, report it to law enforcement and to
recruiting@ipsy.com .
About the Role
We are looking for a
Paid Social Strategist
to join our Growth Marketing team. This role blends strategy, analysis, and execution. You’ll manage and scale paid social campaigns across platforms (Meta, TikTok, Snap, etc.), partner with creative, and drive measurable business results. This position reports to the Senior Manager, Paid Social and can be fully remote from a U.S. state where IPSY hires.
What You’ll Be Doing
Own the day-to-day execution of paid social campaigns, including campaign setup, budget pacing, optimization, and audience management. Lead ongoing creative rotation and testing to improve ad performance. Create and monitor daily/weekly/monthly reporting to deliver actionable insights. Contribute to the paid social testing roadmap, running structured experiments across all platforms. Partner with growth marketing, creator/partnerships, and creative teams to align on business objectives and broader acquisition strategy.
What We Are Looking For
2–4+ years of hands-on paid social experience, ideally in performance-driven environments (e-commerce, subscription, consumer apps). Proficiency with Meta Ads Manager; experience with TikTok, Snap, Pinterest, or other social channels is a plus. Intermediate to advanced proficiency in Excel. Experience onboarding, testing, and evaluating new ad platforms/networks. High attention to detail, excellent problem-solving skills, and an analytic mindset. Strong analytical skills with the ability to interpret data and translate into action. Energetic self-starter with the ability to work independently. Excellent written and spoken communication skills. Familiarity with attribution tools (GA4, Amplitude, AppsFlyer, etc.) or dashboarding tools (Tableau, Looker, etc.). Experience boosting creator/UGC content and working with influencer partnerships to drive scalable performance.
What We Offer
Competitive salary & equity grants 401(k) plan with company match Paid Time Off Work from home flexibility Free BoxyCharm subscription
EEO Statement
We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
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