Sales Director

Role Description We’re looking for a strategic, high-performing Director of Sales to lead the next chapter of Silipint’s growth. This is a rare opportunity to step into a company with a strong product, meaningful traction, and real whitespace ahead—and build the sales function into a focused, proactive, and performance-driven engine. You’ll take full ownership of the sales organization, including refining team structure, setting clear KPIs, identifying the right broker and distributor partnerships, and driving new business across wholesale, retail, and promotional channels. You should bring strong B2B sales experience—but more than that, we’re looking for someone who is motivated, competitive, and thrives on challenges. This is not a maintenance role. The foundation is there, but we’re ready to level up—and that requires someone who is energized by opportunity, comfortable with urgency, and committed to delivering results. You\'ll be expected to lead with both strategy and action, building scalable systems while rolling up your sleeves to close deals and unlock new channels. This role is ideal for someone who’s looking to grow into a VP-level position and help shape the future of a category-defining brand. If you’re someone who takes ownership, moves fast, and doesn’t stop until the revenue is in the door, we’d love to meet you. Key Responsibilities

Set clear revenue targets, KPIs, and reporting systems to track performance Evaluate the current sales team and structure; make recommendations on team roles, changes, and hiring Lead channel strategy across wholesale (e.g., Target, Walmart), promo (distributor/ASI), and emerging retail/B2B opportunities Own the full sales pipeline and forecasting process from lead to close Infrastructure & Process

Build out sales tools and systems: CRM workflows, sample protocols, email sequences, and outreach playbooks Work closely with marketing to align lead generation, product launches, and campaign timing Redesign the way inbound orders are routed—ensuring promo partner relationships are respected and internal processes are streamlined Growth & Expansion

Identify and secure new strategic accounts—theme parks, resorts, specialty retail, gift shops, and outdoor channels Recommend and manage broker or rep partnerships to expand into new verticals Lead contract negotiation, pricing strategy, and onboarding for large accounts Support and develop the existing team while identifying where new roles or skill sets are needed Help elevate the sales culture toward growth, proactivity, and accountability Provide regular coaching, clear expectations, and a structure for professional development Foster a high-performance environment where strong contributors are recognized, and underperformance is addressed with clarity and care Who You Are

Have 5-10+ years of B2B sales leadership, ideally in consumer products (CPG, drinkware, housewares, promo, or similar) Have led teams across multiple channels—especially wholesale and distributor/promo Know how to build from scratch: systems, comp plans, team structure, sales strategy Understand the value of brokers, reps, and distributors—and know who to call Can balance strategic thinking and hands-on execution—especially during a turnaround Thrive in a high-expectation, performance-oriented environment Nice to Have

Familiarity with ASI/SAGE promo ecosystem Experience selling into mass retail and/or gift shop/tourism channels CRM setup or optimization (e.g. HubSpot, Salesforce) Background in turnaround or growth-stage companies Compensation

Competitive salary (90-120K) + performance bonus (up to 100% of base salary) Equity potential Full benefits package Location:

NYC Preferred, Role will be Hybrid IsExpired: false

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