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POSITION OVERVIEW
POSITION OVERVIEW
The Associate Director for New Student Experiences is a full-time, 12-month leadership role within the Division of Student Success, reporting to the Director of New Student and Family Experiences. This position provides strategic direction and operational oversight for new student orientation programs, welcome week initiatives, and digital onboarding experiences that foster belonging, engagement and academic readiness. The Associate Director will lead efforts to develop resources and communications, and will oversee the units assessment strategy geared toward continuous improvement and alignment with institutional goals. RESPONSIBILITIES
New Student Orientation (50%)
Lead the strategic planning, implementation and assessment of a comprehensive orientation program for new students to Texas State University. Design an orientation program that fosters belonging, promotes student success and reflects institutional values. Supervise a coordinator for New Student Orientation, an administrative assistant, and student leaders to ensure maximum program delivery. Oversee all logistics of the New Student Orientation program including scheduling space reservations, vendor coordination and technology integration. Develop and manage budgets for New Student Orientation ensuring fiscal responsibility and alignment with departmental goals. Utilize data and assessment to evaluate program effectiveness, student learning outcomes, and satisfaction and work with stakeholders to provide continuous improvement. Serve as the primary point of contact for orientation-related inquiries and represent the university. Welcome Week and Digital Onboarding (25%)
Lead the planning and execution of Welcome Week programming to ensure a dynamic and engaging start to the academic year. Supervise a coordinator for welcome experiences and student leaders to ensure maximum program delivery. Collaborate with campus departments and student organizations to design events that foster community, highlight campus resources, and facilitate a successful transition to Texas State. Coordinate communication strategies for new students, including email campaigns, mobile app updates, and social media outreach. Assess the effectiveness of Welcome Week and digital onboarding initiatives through surveys, analytics and stakeholder feedback. Resource Development (15%)
Lead the curation of print, digital and multimedia resources that support new student onboarding and transition. Collaborate with university departments to ensure materials remain up to date with current policies, services and student needs. Maintain and update websites and mobile platforms to ensure timely and accurate information. Coordinate with marketing and communication teams to align messaging and branding across all materials. Assessment and Evaluation (5%)
Lead the offices assessment strategies to ensure the effectiveness of departmental programs and services. Prepare and present reports to departmental, divisional and campus leadership on effectiveness, usage, and other relevant data points. Other Duties As Assigned (5%)
Coordinate projects and duties as assigned by the Director of New Student and Family Experiences. Serve on divisional and university committees as assigned. OPPORTUNITIES FOR IMPACT
Elevate and Enhance New Student Orientation The past few years of redeveloping New Student Orientation have left the current program ready for an opportunity to elevate and enhance the current programming from a transactional event to a comprehensive student experience that fosters belonging, academic readiness, and personal development. The successful candidate will be ready to explore peer institutions and look at our current programming to determine how we continue to build a program that can be a launchpad for Student Success. Build a Seamless Digital Onboarding Program The Associate Director will design and implement a cohesive digital onboarding strategy that connects students to essential resources, people, and opportunities before they arrive on campus. This initiative will streamline communication, reduce barriers to engagement, and ensure that students begin their journey at Texas State with clarity and confidence. Establish Welcome Week as a Signature Institutional Experience The Associate Director will lead the development of a dynamic Welcome Week that reflects the university’s values and culture, while affirming students’ institutional choice. Through intentional programming and cross-campus collaboration, Welcome Week will become a signature experience that strengthens retention and cultivates community. Lead an Assessment Strategy to Improve Unit Outcomes The Associate Director will champion the use of assessment and analytics to evaluate the effectiveness of orientation, onboarding, and transition programs. By leveraging data to inform decisions and demonstrate impact, the role will contribute to divisional goals for persistence, equity, and continuous improvement. ATTRIBUTES OF THE SUCCESSFUL CANDIDATE
Demonstrates a deep commitment to student success, transition, and belonging. Understands the unique needs of first-year, transfer, and non-traditional students and designs programs that affirm their identities and support their academic and personal development. Brings creativity and vision to orientation, onboarding, and welcome programming. Comfortable navigating ambiguity and building new initiatives from the ground up, while aligning efforts with institutional priorities and student success metrics. Skilled in cultivating relationships across departments and divisions. Able to lead cross-functional teams, facilitate campus-wide partnerships, and communicate effectively with students, families, and stakeholders. Uses assessment and analytics to evaluate program effectiveness, identify gaps, and inform strategic improvements. Demonstrates a commitment to continuous learning and evidence-based decision-making. Manages complex logistics, budgets, and timelines with precision. Balances strategic vision with attention to detail, ensuring high-quality execution of large-scale events and digital platforms. REQUIRED QUALIFICATIONS
Master’s degree in Higher Education, Student Affairs of closely related field. Minimum of five years of progressive, full-time experience in orientation, transition programs of related areas. At least 3 years of supervision of professional staff or graduate assistants. Demonstrated experience designing and implementing orientation, onboarding, or transition programs for diverse student populations. Proven ability to manage large-scale events and complex logistics, including budget oversight and vendor coordination. Experience using assessment tools and data analytics to evaluate program effectiveness and inform strategic planning. PREFERRED QUALIFICATIONS
Doctoral degree in Higher Education, Student Affairs, or a related field. Experience working in a university setting with a large and diverse student population. Familiarity with digital onboarding platforms, mobile apps, and student engagement technologies. Experience coordinating Welcome Week or extended orientation programming. Knowledge of student development theory and its application to transition and retention initiatives. Experience contributing to institutional goals related to persistence, retention, and graduation.
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POSITION OVERVIEW
The Associate Director for New Student Experiences is a full-time, 12-month leadership role within the Division of Student Success, reporting to the Director of New Student and Family Experiences. This position provides strategic direction and operational oversight for new student orientation programs, welcome week initiatives, and digital onboarding experiences that foster belonging, engagement and academic readiness. The Associate Director will lead efforts to develop resources and communications, and will oversee the units assessment strategy geared toward continuous improvement and alignment with institutional goals. RESPONSIBILITIES
New Student Orientation (50%)
Lead the strategic planning, implementation and assessment of a comprehensive orientation program for new students to Texas State University. Design an orientation program that fosters belonging, promotes student success and reflects institutional values. Supervise a coordinator for New Student Orientation, an administrative assistant, and student leaders to ensure maximum program delivery. Oversee all logistics of the New Student Orientation program including scheduling space reservations, vendor coordination and technology integration. Develop and manage budgets for New Student Orientation ensuring fiscal responsibility and alignment with departmental goals. Utilize data and assessment to evaluate program effectiveness, student learning outcomes, and satisfaction and work with stakeholders to provide continuous improvement. Serve as the primary point of contact for orientation-related inquiries and represent the university. Welcome Week and Digital Onboarding (25%)
Lead the planning and execution of Welcome Week programming to ensure a dynamic and engaging start to the academic year. Supervise a coordinator for welcome experiences and student leaders to ensure maximum program delivery. Collaborate with campus departments and student organizations to design events that foster community, highlight campus resources, and facilitate a successful transition to Texas State. Coordinate communication strategies for new students, including email campaigns, mobile app updates, and social media outreach. Assess the effectiveness of Welcome Week and digital onboarding initiatives through surveys, analytics and stakeholder feedback. Resource Development (15%)
Lead the curation of print, digital and multimedia resources that support new student onboarding and transition. Collaborate with university departments to ensure materials remain up to date with current policies, services and student needs. Maintain and update websites and mobile platforms to ensure timely and accurate information. Coordinate with marketing and communication teams to align messaging and branding across all materials. Assessment and Evaluation (5%)
Lead the offices assessment strategies to ensure the effectiveness of departmental programs and services. Prepare and present reports to departmental, divisional and campus leadership on effectiveness, usage, and other relevant data points. Other Duties As Assigned (5%)
Coordinate projects and duties as assigned by the Director of New Student and Family Experiences. Serve on divisional and university committees as assigned. OPPORTUNITIES FOR IMPACT
Elevate and Enhance New Student Orientation The past few years of redeveloping New Student Orientation have left the current program ready for an opportunity to elevate and enhance the current programming from a transactional event to a comprehensive student experience that fosters belonging, academic readiness, and personal development. The successful candidate will be ready to explore peer institutions and look at our current programming to determine how we continue to build a program that can be a launchpad for Student Success. Build a Seamless Digital Onboarding Program The Associate Director will design and implement a cohesive digital onboarding strategy that connects students to essential resources, people, and opportunities before they arrive on campus. This initiative will streamline communication, reduce barriers to engagement, and ensure that students begin their journey at Texas State with clarity and confidence. Establish Welcome Week as a Signature Institutional Experience The Associate Director will lead the development of a dynamic Welcome Week that reflects the university’s values and culture, while affirming students’ institutional choice. Through intentional programming and cross-campus collaboration, Welcome Week will become a signature experience that strengthens retention and cultivates community. Lead an Assessment Strategy to Improve Unit Outcomes The Associate Director will champion the use of assessment and analytics to evaluate the effectiveness of orientation, onboarding, and transition programs. By leveraging data to inform decisions and demonstrate impact, the role will contribute to divisional goals for persistence, equity, and continuous improvement. ATTRIBUTES OF THE SUCCESSFUL CANDIDATE
Demonstrates a deep commitment to student success, transition, and belonging. Understands the unique needs of first-year, transfer, and non-traditional students and designs programs that affirm their identities and support their academic and personal development. Brings creativity and vision to orientation, onboarding, and welcome programming. Comfortable navigating ambiguity and building new initiatives from the ground up, while aligning efforts with institutional priorities and student success metrics. Skilled in cultivating relationships across departments and divisions. Able to lead cross-functional teams, facilitate campus-wide partnerships, and communicate effectively with students, families, and stakeholders. Uses assessment and analytics to evaluate program effectiveness, identify gaps, and inform strategic improvements. Demonstrates a commitment to continuous learning and evidence-based decision-making. Manages complex logistics, budgets, and timelines with precision. Balances strategic vision with attention to detail, ensuring high-quality execution of large-scale events and digital platforms. REQUIRED QUALIFICATIONS
Master’s degree in Higher Education, Student Affairs of closely related field. Minimum of five years of progressive, full-time experience in orientation, transition programs of related areas. At least 3 years of supervision of professional staff or graduate assistants. Demonstrated experience designing and implementing orientation, onboarding, or transition programs for diverse student populations. Proven ability to manage large-scale events and complex logistics, including budget oversight and vendor coordination. Experience using assessment tools and data analytics to evaluate program effectiveness and inform strategic planning. PREFERRED QUALIFICATIONS
Doctoral degree in Higher Education, Student Affairs, or a related field. Experience working in a university setting with a large and diverse student population. Familiarity with digital onboarding platforms, mobile apps, and student engagement technologies. Experience coordinating Welcome Week or extended orientation programming. Knowledge of student development theory and its application to transition and retention initiatives. Experience contributing to institutional goals related to persistence, retention, and graduation.
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