KAYALI
Overview
Who We Are
Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
KAYALI is seeking a strategic and results-driven Sales Director to lead our Account Management, Education, and Field Sales Teams. This NYC-based role is responsible for driving retail sales, expanding market share, and strengthening brand presence across key retail partners. The ideal candidate is a proven leader with deep beauty industry experience, strong analytical skills, and a passion for building high-performing teams.
Responsibilities Sales & Business Development
Own and deliver annual retail sales plans, including targets for core products and new launches, ensuring alignment with overall brand goals
Develop and implement strategic initiatives that support global and regional priorities, driving sustainable and profitable growth
Increase brand rank and market share across key retail accounts through integrated education, field strategy, and marketing collaboration
Partner with internal teams to tailor region-specific strategies that address local market dynamics and consumer behavior
Set by-door sales targets and create tactical plans to support performance, leveraging data and insights to prioritize opportunities
Identify and pursue new distribution channels to expand market reach and reinforce brand positioning
Retailer Relationship Management
Act as the senior liaison for all retail partners, fostering strong, collaborative relationships and ensuring mutual business success
Lead joint business planning sessions with retailers to align forecasts, promotional calendars, and inventory strategies
Negotiate commercial terms, exclusives, and marketing support to maximize visibility and sales potential
Ensure consistent execution of corporate retail initiatives across all field teams, maintaining brand standards and excellence
Manage retail budgets, including travel & expenses, freelance staffing, and event activations, ensuring efficient resource allocation
Team Leadership & Development
Lead and mentor the Account Management team, fostering strong partnerships and driving business development excellence
Inspire and manage Education and Field Sales teams, including Regional Sales & Training Managers and Account Coordinators, to deliver on KPIs and elevate brand presence
Design and maintain effective call cycles and door visit strategies that prioritize high-impact locations and growth opportunities
Partner with HR and internal stakeholders to build infrastructure, tools, and programs that support talent development and retention
Cultivate a high-performance culture rooted in accountability, collaboration, and brand excellence
Establish clear KPIs and hold teams accountable for sales targets, forecasting accuracy, and execution standards
Cross-Functional Collaboration
Work closely with Marketing to develop and execute go-to-market strategies for product launches and promotional campaigns
Collaborate with Supply Chain and Finance to ensure accurate forecasting, demand planning, and profitability across accounts
Partner with Visual Merchandising to enhance in-store presence and ensure consistent execution of brand visuals
Performance & Analytics
Monitor sell-out performance across accounts, identifying opportunities to close gaps and accelerate growth
Provide regular business reporting, sales analysis, and actionable insights to executive leadership
Stay informed on industry trends, competitor activity, and evolving retail dynamics to inform strategy and decision-making
Conduct regular market visits, team check-ins, and performance reviews to ensure alignment and execution
Deliver timely business recaps, market feedback, and competitive insights to internal teams
Requirements
10+ years of sales leadership experience in beauty, cosmetics, or consumer goods, with a focus on account management, education, and field team leadership
Proven track record of driving revenue growth and increasing market share in retail environments
Established relationships with key retailers; Sephora experience strongly preferred
Strong analytical skills and business acumen, with experience in forecasting and retail performance analysis
Excellent communication, negotiation, and presentation abilities
Highly organized, with the ability to manage multiple priorities in a fast-paced environment
Bachelor's degree in Business, Marketing, or a related field preferred
Proficiency in Microsoft Office (Excel, Word, Outlook, PowerPoint)
Valid driver's license and ability to travel up to 50%, including overnight as needed
Benefits
Premium Medical/Dental/Vision coverage
Find Your Magic Days
Volunteer Day
Professional Development Days
Birthday leave
Egg Freezing Benefits
Employee discounts on Kayali products
Product gifting
Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
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Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles.
Our Mission
To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.
Summary
KAYALI is seeking a strategic and results-driven Sales Director to lead our Account Management, Education, and Field Sales Teams. This NYC-based role is responsible for driving retail sales, expanding market share, and strengthening brand presence across key retail partners. The ideal candidate is a proven leader with deep beauty industry experience, strong analytical skills, and a passion for building high-performing teams.
Responsibilities Sales & Business Development
Own and deliver annual retail sales plans, including targets for core products and new launches, ensuring alignment with overall brand goals
Develop and implement strategic initiatives that support global and regional priorities, driving sustainable and profitable growth
Increase brand rank and market share across key retail accounts through integrated education, field strategy, and marketing collaboration
Partner with internal teams to tailor region-specific strategies that address local market dynamics and consumer behavior
Set by-door sales targets and create tactical plans to support performance, leveraging data and insights to prioritize opportunities
Identify and pursue new distribution channels to expand market reach and reinforce brand positioning
Retailer Relationship Management
Act as the senior liaison for all retail partners, fostering strong, collaborative relationships and ensuring mutual business success
Lead joint business planning sessions with retailers to align forecasts, promotional calendars, and inventory strategies
Negotiate commercial terms, exclusives, and marketing support to maximize visibility and sales potential
Ensure consistent execution of corporate retail initiatives across all field teams, maintaining brand standards and excellence
Manage retail budgets, including travel & expenses, freelance staffing, and event activations, ensuring efficient resource allocation
Team Leadership & Development
Lead and mentor the Account Management team, fostering strong partnerships and driving business development excellence
Inspire and manage Education and Field Sales teams, including Regional Sales & Training Managers and Account Coordinators, to deliver on KPIs and elevate brand presence
Design and maintain effective call cycles and door visit strategies that prioritize high-impact locations and growth opportunities
Partner with HR and internal stakeholders to build infrastructure, tools, and programs that support talent development and retention
Cultivate a high-performance culture rooted in accountability, collaboration, and brand excellence
Establish clear KPIs and hold teams accountable for sales targets, forecasting accuracy, and execution standards
Cross-Functional Collaboration
Work closely with Marketing to develop and execute go-to-market strategies for product launches and promotional campaigns
Collaborate with Supply Chain and Finance to ensure accurate forecasting, demand planning, and profitability across accounts
Partner with Visual Merchandising to enhance in-store presence and ensure consistent execution of brand visuals
Performance & Analytics
Monitor sell-out performance across accounts, identifying opportunities to close gaps and accelerate growth
Provide regular business reporting, sales analysis, and actionable insights to executive leadership
Stay informed on industry trends, competitor activity, and evolving retail dynamics to inform strategy and decision-making
Conduct regular market visits, team check-ins, and performance reviews to ensure alignment and execution
Deliver timely business recaps, market feedback, and competitive insights to internal teams
Requirements
10+ years of sales leadership experience in beauty, cosmetics, or consumer goods, with a focus on account management, education, and field team leadership
Proven track record of driving revenue growth and increasing market share in retail environments
Established relationships with key retailers; Sephora experience strongly preferred
Strong analytical skills and business acumen, with experience in forecasting and retail performance analysis
Excellent communication, negotiation, and presentation abilities
Highly organized, with the ability to manage multiple priorities in a fast-paced environment
Bachelor's degree in Business, Marketing, or a related field preferred
Proficiency in Microsoft Office (Excel, Word, Outlook, PowerPoint)
Valid driver's license and ability to travel up to 50%, including overnight as needed
Benefits
Premium Medical/Dental/Vision coverage
Find Your Magic Days
Volunteer Day
Professional Development Days
Birthday leave
Egg Freezing Benefits
Employee discounts on Kayali products
Product gifting
Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
#J-18808-Ljbffr